This week we’ve got a special episode, the first of a three-part series on Feeding America and their new hunger awareness campaign, called the Face of Hunger. The campaign uses artificial intelligence in a couple of unique ways to help, literally, generate and animate the face of hunger in America. It’s pretty clever stuff and I think you’ll find it really interesting.
To get things started, this week we talk with Catherine Davis, who has dual roles at Feeding America, she is the Chief Marketing and Cheif Communications Officer at the national organization, based in Chicago.
We talk with Catherine about the origins of the campaign - why this and why now? - and dig into the essentials about this big PSA initiative. Catherine also talks about how AI is being used at the organization - both from a programs and service perspective and in the marketing function. With a ton of experience on the agency side and working within some pretty high profile companies in marketing roles, Catherine brings a well-rounded and highly informed perspective to the discussion about nonprofits, marketing, and AI.
Over the next several weeks, we will present Part 2 and Part 3 of this mini-series about Feeding America’s campaign. Next week we talk with Leo Burnett, the advertising agency that partnered with Feeding America to develop the concept and campaign. We’ll hear from the executive lead at the agency and his lead creative person - who provide a lot more detail about the role of AI in advertising these days, and the low-down on this campaign.
In a couple of weeks, we talk with the Mill, the visual special effects and creative content studio that worked with Leo Burnett to craft the dynamic, AI-powered face of hunger for the campaign. It’s a fascinating look at how the clever images used in the Feeding America campaign were developed.
So with that, sit back and enjoy this week’s episode, and don’t forget to subscribe to the podcast so you get the follow-on episodes in this mini-series delivered automatically to your phone.