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August 14, 2019 43 min
Live at Notre Shop in Chicago, Ava Niuri (@avanope) is head of special projects at Marc Jacobs. We discuss her Australian upbringing, her work on the rebrand of Helmut Lang, the bootlegs that amassed her insta-following and what she describes as "catfishing" of the creative brain.  


TIME STAMPS      

  • (0:39) @avanope
  • (1:12) Ava’s Background
  • (2:22) Fashion in Australia
  • (4:00) Fashion Writing
  • (5:00) Opening Ceremony
  • (6:37) Bootlegs
  • (12:33) “Entering the Fashion Industry”
  • (13:45) Instagram & Hiring 
  • (14:27) Helmut Lang
  • (16:42) Marc Jacobs 
  • (19:19) Collabs
  • (20:00) Marc Jacobs Sweatshirt
  •       
  • (21:42) Women in Streetwear 
  • (23:36) Keanu Reeves Project
  • (29:33) Ken Park Project 
  • (32:50) Fashion before the internet
  • (34:45) Vetements 
  • (35:51) DIY Culture
  • (36:56) Questions
  • (40:00) Magazines (Dazed and Confused)
  • (42:00) Sustainability/ ethical brands
  • (43:00) Regionalism
  •  

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