Podcast Pontifications

Podcast Pontifications

Podcasting needs to be made better, not just easier. Because after 15 years, less than a quarter of the population listen to podcasts regularly. While new business models, discovery apps, and content curators will evolve, much of the responsibility --and work-- falls on us, the working podcaster. This short-form show takes an Advancing view of podcasting, with daily strategic insights to help you develop critical thinking skill needed to make the best future-proofed podcast you can with the tools of today.... Show More

Episodes

The intangible benefits you get from your podcast are likely the most important evidence of your success as a podcaster.

I can take this fairly complex topic and make it more simple to understand by talking about two different intangibles that you need to be tracking: reputation and resource. 

For resource, I'm talking about the content you create. Even more specifically, you need to understand whether or not o... Read more

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We live in a world of seemingly non-stop podcast conferences. A flurry of thought-provoking articles about podcasting. Online courses and services for podcasters are coming out on a continual basis.

So it’s quite natural for you to want to get even more into the podcasting world. It’s exploding, and you want to increase your chances of being swept up by this movement.

To put together a quality show can easily take ... Read more

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It’s no surprise that big radio companies like CBS and iHeart have been spending lots of on-air time telling their listeners over-the-airwaves that they can also listen to their favorite radio programs or voices as podcasts.

We podcast pundits don’t talk about those apps much, because they account for very small percentages of overall podcast listening. 

 But that’s a huge mistake on our part. 

Small percent... Read more

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For the better part of 15 years, I’ve had the attitude that I really don't care what app someone uses to listen, because all podcast apps do basically the same stuff. As you listen to podcasts these days, you’ll often hear podcasters end their shows with a call to action of “available wherever you listen to podcasts”. Again, there’s a sameness and uniformity of podcast listening apps.

But saying “wherever you listen” ... Read more

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As working podcasters, we can no longer ignore privacy issues.

But as a working podcaster. You're probably not a technologist or a lawyer, so you probably don't need to know all the vagaries. You just want to make sure you don't run afoul of the law.

So I’m offering up three common-sense steps to help make sure your podcast is on the right side of these coming podcast privacy wars, which are just gettin... Read more

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What do we actually track to indicate growth of a podcast? 

  • We can't really track subscribers. At least not easily. 
  • The new wave of podcast listeners often times aren’t subscribing anyhow.
  • Tracking total downloads for all episodes is bogus. Just make more episodes!
  • One back-catalog consumer skews counts
  • In short, there’s no one-size-fits-all way of measuring growth. Think of the consu... Read more

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    At first blush, Smart Speakers seem like the perfect companion to podcasters. I mean, they’re smart, right? Well… not so much in practice. And if you haven’t yet tried to listen to your favorite podcast on that fancy new smart speaker Santa gave you… Well, you’re going to have a bad time.

    But that may be changing, and I’ve asked my friend James Cridland<... Read more

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    Believe it or not, there are some things I suck at. Taking a vacation isn’t one, but one is writing a press kit. I’m just terrible at it! That’s why I’ve invited Skye Pillsbury, a journalist with PR chops, to tell you what it takes to make a great press kit for your podcast.

    No, there isn’t a template you can copy. Well… there are. But those suck. As Skye wil... Read more

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    I’m a big fan of keeping podcasting simple. That word is in the name of my podcast consultancy, after all: Simpler Media Productions. Truth be told, podcasting is (or at least can be) pretty simple. If, that is, you know what you’re doing or have the time to learn all the ins-and-outs and avoid the pitfalls. The clients who hire my firm don’t have the time or inclination to d... Read more

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    Almost by definition, podcasters have to be good at sharing. I mean, that's kind of the point. Just like I'm sharing my show with Ma'ayan Plaut. She's RadioPublic’s podcast librarian (of all crazy job titles) and she thinks you, the working podcaster, can share your podcast better.

    In a nuts... Read more

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    Today’s topic is relevancy, and the conversation is led by Mark Asquith. Not only does Mark host his own PAP (podcast about podcasting) called the Podcast Success Academy, but he’s the CEO and co-founder of the UK-based technology company Rebel Base Media. They make a lot of podcast-specific services and ... Read more

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    Today, we’re going to have a conversation about the press and the relationship it has with podcasting. It’s led by guest-host Elena Fernández Collins, a freelance podcast critic and journalist who writes primarily for indie podcast-focused outlets like The Bello Collective and the Podmass column at the AV Club Read more

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    Guest host: Dave Jackson from the School of Podcasting

    For all the similarities podcasting shares with radio, there are just as many ways in which the two mediums are radically different. None bigger, perhaps, than how each views “the competition”.

    Radio ... Read more

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    Social media is a powerful tool. We, as podcasters and as listeners, use social media quite a lot. I often find myself turning to social when I want more information about the people who produce or voice the shows I’m interested in.

    I’m not alone in this. So what I would like for you to do -- today, if you can, and if not, by the weekend, so set yourself a to-do item if necessary -- is to clean it/them up.

    Recently... Read more

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    Today I’m turning my (and hopefully your) attention to your website in an effort to make sure that you’re maximizing your podcast’s exposure to your website visitor with three simple links. Even if you think you're doing these right... you might be doing these wrong. So it’s worth a re-check.

    Some people will disagree with me on the importance of a website/page for a podcast. They’ll often cite how other mediums, like... Read more

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    Today, I'm going to walk you through something very simple that you probably think you're doing right… but it’s highly likely that you might not be. Good news: This is an easy fix!

    I’m talking about “show notes”, a term that is often abused. Specifically, I’m talking about the “show notes” that appear in the podcast app on the device that your listener is using to listen to your episode. Not a webpage or an articl... Read more

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    It’s all about cozying up to people this week: The big aggregators, the keepers of the data, or the Read more

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    This week, I’m talking about cozying up to various places and players to make your next podcast better this week. I’ve already covered why it’s smart to get closer to the big dogs in podcast distribution and Read more

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    This morning, I was reading an article about new “virtual restaurants” that are booming thanks to data. Though calling them “restaurants” is a stretch, as these establishments have no place for people to dine-in or even take payments from customers like a take-out stand. Without foot traffic, how can they survive? Because they’re filled with d... Read more

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    A couple of years ago, I penned an article on Medium called Your Hatred of Apple Podcasts Isn't Helping

    Here’s one thing that hasn’t changed since that article was published nearly two years ago: Apple still controls 80% of the podcasting world. Many apps and directories pull from A... Read more

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