What if monetising a podcast was simpler than the usual laundry list of tactics suggests? A new model called the Three As breaks earning potential into three clear paths:
- Audience, which includes supporter perks and light ads
- Authority, which covers coaching, courses, and specialist services
- Assets, which includes books, products, and affiliate income
The aim is to choose the route that fits your show’s size and purpose rather than copy the strategies used by giants.
Elsewhere, recent Independent Podcaster survey results show creators splitting into two broad groups. Audio-first shows follow flexible production routines, while video-led podcasts often feel the pressure of weekly uploads from platforms like YouTube. These differences show up in formats, production time, and a growing worry that video’s rise could narrow the types of stories podcasters feel able to make.
There is also a look at the event season ahead and how to get more from it. The focus is on going in with clear intentions, using the space to meet potential guests, and treating each venue as a chance to make connections rather than sit through panels all day.
The episode ends with practical studio advice. Creating depth behind you, shaping your light, and mixing fixed and angled shots can all lift your visuals without expensive gear. A bit of planning and a thoughtful layout often matter more than the camera you use.
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