Ponderings from the Perch

Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

Episodes

July 16, 2021 23 min
Need a ride? Call Lyft. Need UX research? Call Zoë Glas! Zoë leads research for Lyft’s Rentals team. While a lot of her day is research, a surprising amount of her job is devoted to advocating for and pushing the real business impact of UX research. A large part of that implementation involves diversity in the research process. By bringing in a wide range of genders, backgrounds and career paths Zoë has found her research solutions...
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Search Engine Optimization and Pay-Per-Click are two significant buzzwords in the marketing industry. Priscilla McKinney and Ashley LeBlanc go in-depth with the pros and cons of implementing each process in your business strategy. Make sure you’re getting the most out of your time AND money — find the balance in your content marketing strategy.
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Momma Bird Priscilla McKinney welcomes the CEO of Data-Mania Lillian Pierson to the perch to discuss how to take intangible ideas and put them into a rock solid plan into a product that sells. In addition they speak on the dividing line between those who understand the science of data science and those who understand actually how to communicate the value and apply that science for practical applications. Lillian Pierson Linkedin Pr...
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You can tell a lot about Kay Basi from the leader she finds the most inspiring, Malala Yousafzai. Malala’s ideas of seeing value in others despite their differences and a strong commitment to education bleed over into Kay’s goals for her personal and professional life. Through her position as Chief Strategy & Marketing Officer at Leaderology, she approaches every initiative and conversation as an opportunity to bring out the fe...
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As 2020 pushed consumers in-home and online the rest of the world was forced to follow suit. Established brands struggled to adjust, but new businesses stopped before they even started. Enter Dana Kim, CEO of Highlight, who had just founded her business for market research product testing with showcase vending machines. Undeterred by the challenges of the future, she harnessed her entrepreneur spirit to pivot into in-home product ...
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May 28, 2021 22 min
We’ve all heard the saying, “Life is about the journey, not the destination.” Why would marketing be any different? In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney and co-host Ashley Le Blanc discuss the importance of the buyer’s journey and how it can affect business growth. They demonstrate how helpful content is the best solution and why simply pushing your business isn’t always enough to make the sal...
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As founder of Dialsmith Lillian Labs, David Paull's experience lives at the intersection of sales, marketing, and research. Dialsmith’s technologies are used globally to capture real-time opinions—moment by moment—to understand people’s motivations and predict their behavior. David couples that with qualitative research and his own Behavioral Storytelling framework to build concepts, products, & messages that stick. David a...
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Error alert! Error alert! Is your website built to push your business forward? In this episode, Momma Bird Priscilla McKinney and Ashley Le Blanc list out the top mistakes they see b2b businesses make on their website most frequently. When your website is confusing or outdated it creates a domino effect which ultimately costs you time and money. These tip help guide you to a website which works with you and not against you. For mor...
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Errol Doebler’s past career serving as a Surface Warfare Officer, Navy SEAL and as an FBI Special Agent/FBI SWAT Operator have not only left him with a decorated resume but a deep understanding of leadership. Owner of Leader 193 and author of The Process, Art, and Science of Leadership, Errol pulls his experience on the battlefield to the boardroom and beyond. He discusses what he considers the main pillars of leadership with Littl...
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There’s no doubt, the spirit of giving is strong in the market research industry. Look no further than Insights Marketing Day which brought together over 150 market research community members for collaboration and learning. This combined effort involved many companies, including three that went the extra mile in support of the event. Industry leaders Anne Brown of Gazelle Global Research, Kristin Luck of Scalehouse and Brian Peters...
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April 16, 2021 50 min
These women mean serious business! Priscilla McKinney, Michelle Billionis, Stephanie O'Connor, Carrie Richardson and Melody Savley share their leadership lessons with 417 Magazine in this tell-all Q&A. From meaningful moments in their career development to challenges and future plans, each woman offers her unique experience and perspective to inspire others. 417 Magazine Panel Members Priscilla McKinney, Momma Bird and CEO ...
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In this episode, Priscilla McKinney invites three of her fellow podcast hosts Zontziry Johnson, Jamin Brazil and Adam Jolley to discuss how competitors can work together to raise the bar. Pulling from their own podcast experiences, each describes the necessity to collaborate as professionals and how working together helps impact the market research industry around them.
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Little Bird Marketing CEO Priscilla McKinney talks with January Khoshnood, Senior Vice President Research Solutions at Screen Engine/ASI about how finding her own path to success in male heavy organizations and how transitioning into a new position during COVID allowed her to determine what her focus would be moving into the future. About January Knoshnood Accomplished results-driven leader, proven in cultivating high-performing cr...
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March 19, 2021 14 min
In this episode, Priscilla McKinney and Ashley Le Blanc provide practical and actionable tips to celebrate your achievements and gratitude on LinkedIn. Many people don't like to 'brag' on themselves and feel uncomfortable shining a light on their own accomplishments, especially on social media. Priscilla and Ashley share ideas to change your thinking about how you connect with other professionals on LinkedIn and how you...
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Carlos Martinez, Fieldwork’s Executive Vice President, is no stranger to constantly evolving realm of technology. Since 1995 he has paved the way in IT for Fieldwork, and in that time, he has seen many trends come and go. However, 2020 was a whole new level of change. Never before has everyone had to become their own technology experts. In this episode, Momma Bird Priscilla McKinney and Carlos reflect on how communication has devel...
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Little Bird Marketing's Momma Bird Priscilla McKinney welcomes Julia Eisenberg to this week's podcast to discuss a multitude of topics including WIRe (Women in Research) and working through change, acquisition and re-branding in a COVID environment. Julia Eisenberg serves as Senior Vice President at Aspen Finn (formerly Insights for 20|20). In this role she manages an incredibly smart group of strategic thinkers and is happ...
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Momma Bird Priscilla McKinney is joined by Lisa Wilding Brown, Chief Research Officer at Innovate MR who is currently running for ESOMAR Council. She has a successful 18 year track record developing research communities and panels. She is a proud advocate and member of Women in Research (WIRExec), the Multicultural Insights Collective, inaugural member of the Insights Associations’ Laureate Program and recipient of the Global Resea...
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February 19, 2021 21 min
Priscilla is joined by Kristin Luck who is currently campaigning to be the next president of ESOMAR, a global membership organization for market, social, and opinion researchers. ESOMAR works globally to ensure that the insights industry continues to be able to collect data in an ethical and socially responsible manner, evaluates new methods of research, and takes steps to preserve the longevity of the industry. Kristin, founder an...
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This episode is an insightful conversation between Mama Bird Priscilla McKinney and the Global Senior Director of Insights at Mars Wrigley Michelle Gansle. Having met through Zappi, an insights vendor, Michelle and Priscilla began to collaborate with other big brands in the industry as professionals sharing best practices and helping each other more effectively answer the changing needs of today's consumer. They discuss how wor...
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Looking back in the not so distant past, agencies were told they couldn’t survive without print, billboard and TV ads. Now, there is not a company in existence who doesn’t take social seriously. But that doesn’t mean they are using it effectively, or are even convinced of its scalability or power for brand influence. In this episode, Momma Bird Priscilla McKinney and Ashley Le Blanc take a deep dive into the magical, mystery of dig...
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