Ponderings from the Perch

Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

Episodes

July 29, 2022 27 min
CivicScience is pushing the boundaries to transcend traditional market research practices. Our Momma Bird, Priscilla McKinney, was able to steal Trevor Farris, SVP of Sales & Marketing at CivicScience, for a can’t-miss discussion on the most impactful factors shaping the future of market research. Right now, you may find yourself asking, “What does transcending traditional market research actually mean?” Well, you can find the ...
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Whether you have already written a book and don’t know how to break into the publishing world, or still have a book inside you and don’t want to go to a surgeon to have it surgically removed, this episode is for you. Meet Miles Rote, Author Strategist at Scribe Media. Miles, through Scribe Media, helps entrepreneurs, executives and experts write, publish and market their books. In this episode, host, CEO (and Author!) Priscilla McK...
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Have you ever wanted your customers to spend twice as much money with you? In a compelling study, Capgemini found that users who feel a connection to a brand spend twice as much money as those who don't. Priscilla and Leighton made a pact during this episode not to bury that important statistic, and here it is right at the top. Huzzah! We've been trained to hear the word "branding" and think about color palettes and...
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Lord of the Rings. The Godfather. BACK TO THE FUTURE. Who doesn't love a good trilogy?  In the third episode of Flight Patterns with Fieldwork, CEO and Momma Bird Priscilla McKinney talks with Fieldwork Webwork/Fieldwork Anywhere President Crystal Majik about the past, present and future of research. Crystal started with Fieldwork in 1998 and has worked in the Denver, Schaumburg and Network offices. Fieldwork was already doing ...
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Flight Patterns with Fieldwork continues! In this episode, Little Bird CEO and Momma Bird Priscilla McKinney and Fieldwork’s Vice President of Corporate Services Aryn O’Donnell discuss how Fieldwork cultivates and nurtures relationships with clients. Fieldwork is famous for its research venues - this is no surprise, because their facilities are 1. gorgeously and meticulously designed for in-person research, and 2. prominently locat...
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A rising tide lifts all ships. When the going gets tough in business, it takes a special kind of leader to reach out in the spirit of collaboration, using creativity and action to forge a path forward. Sarah Kotva, Executive Partner and VP at Fieldwork is that kind of leader.  Flight Patterns with Fieldwork is a special miniseries hosted by Momma Bird Priscilla McKinney to showcase a selection of leaders at Fieldwork, Inc., qualita...
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Fledgling. Novice. Greenhorn. Tenderfoot. Noob. We have a lot of words for people who are trying things for the first time, and generally, the more words there are to describe a thing, the more prevalent and complex that thing is. This issue presents itself in two common ways in the market research industry: 1. A steady stream of new researchers entering the field, and 2. A continually shifting landscape full of new methodology, ne...
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It’s no surprise there has been a scramble recently as companies adapt to economic conditions and ever-changing consumer behaviors. Rapid inflation has meant that consumers are becoming more critical of their spending– putting pressure on companies both big and small. So what can brands do to adapt and ensure the best shopper experience and most effective brand strategy moving forward? We’re LIVE from IIEX Austin with a familiar fa...
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Writing a book is hard, luckily, you don't have to do it alone. CEO of Scribe Media, Jevon McCormick sits down with Momma Bird, Priscilla McKinney to discuss what it takes to move forward on your path to authorship. Whether you need coaching, a ghostwriter, or marketing to spread your message, Scribe is there to assist you along the way. Listen in as we (hopefully) convince you to take that leap and finally write that book you...
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Research is great. Consumer insights are great too. But at the end of the day, if those insights aren’t being leveraged strategically to create lasting business and consumer impact, what’s the point? With consumer needs continually shifting, it’s become more important than ever to be mindful and strategic when it comes to consumer behavior research. "In order to make insights more impactful and make projects last, we need to b...
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Joy /joi/noun: a feeling of great pleasure and happiness In the last few years, it’s been hard for many to “find the joy” in life. Given the pandemic has put the stability of every sector of our lives to the test, it’s not hard to see why. But what if we told you there’s a science behind living a more joy-filled life?  Joy connoisseurs Debby Schlesinger-Hellman and Andrew Cannon join Priscilla on the Perch to discuss all things “jo...
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Let’s talk social influence! And no, we’re not talking about the Kardashians. We all know building your digital network is necessary for developing your career but is there a practical way to grow your personal brand and social influence without feeling like you are pulling teeth? In today's episode, Priscilla is joined by Brentney Hutchinson to break down how and why thoughtful investment in your LinkedIn presence can boost yo...
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There is always a risk of becoming obsolete when it comes to the market research industry or any industry for that matter. The truth is that things are constantly changing, and that includes consumer preferences and the shopper journey. Hence, the importance of being adaptable. And adaptability is a skill that Roseanne Luth is no stranger to. A true representation of women in research, Priscilla is joined on the Perch by the founde...
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So the story goes, a neuroscientist and an insights strategist walk into a bar. Well, that's not exactly how it went, but the interaction resulted in a unique collaboration with the goal of helping brands better understand human behavior using neuroscience. Priscilla is joined on the Perch by a good friend and colleague, Hunter Thurman, to discuss the behavioral psychology behind consumer behavior. Hunter is the founder and pr...
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Insights and marketing professionals are under a lot of pressure.  Mmm num ba de Dum bum ba be Doo buh dum ba beh beh   How quickly can that campaign get out? How quickly can you generate more leads? Increase revenue! Optimize your team! Um ba ba be Um ba ba be De day da Ee day da, that's okay Jenn Vogel, Senior Vice President of Marketing at Voxpopme joins us with more than ten years of market research experience, providing...
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Time to get in shape.  Relax. We aren’t talking about the “running a mile for gym class” in shape. We’re actually talking about practicing and building up your empathy skills. Make empathy your new superpower and change the way you work and live. Joining Priscilla on The Perch is Rob Volpe, CEO and Empathy Activist at Ignite360. Rob is sharing the most impactful way forward with insight into his book, Tell Me More About That: Solv...
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Does your company or team (marketing, sales or dodgeball) take part in the crucial practice of briefing and debriefing? If not, please see the definition of “crucial” and then continue reading to learn how to Be Vigilant! Many companies have undergone major changes due to recent global events, this we all know, but what we often don’t consider is if these blindside adjustments were due to an issue rooted far deeper in strategy and ...
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COVID-19 put the insights industry on an accelerated path to digitalization, much like every other industry impacted by the pandemic. Before COVID, the research industry relied heavily on in-person interviews—and they likely won’t go away—however, research has changed.  The Research Technology industry, nicknamed ResTech, quickly identified the need for insights that were fast, scalable AND affordable. Now, high-quality data can be...
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Make clients unignorable. That’s a pretty good basis for working in the marketing industry, right? We think so, and so does our guest on this episode of Ponderings from the Perch. Introducing thought-leader Peter Levitan, Owner, Peter Levitan & Co. So, put on those headphones, plug into your aux cord or play it over Bluetooth for your daily commute — either way, don’t miss this intriguing discussion between Peter and Priscilla ...
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'Tis the season to see your local Girl Scouts posted up at your favorite grocery store. It only makes sense to talk about cookies in this episode — well, maybe not those types of cookies (though a Little Bird Marketing fan favorite is Thin Mints... in the freezer). Priscilla McKinney and Ashley LeBlanc are back on the Perch to give you 3 strategies to leverage for success on social media.  With the advent of cookies, the marke...
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