Ponderings from the Perch
Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
Episodes
July 11, 2025 • 20 mins
What happens when psychology meets the courtroom and artificial intelligence starts reshaping how we select juries?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney and CRO Stephanie Douglass give you their Conference Flyover from the American Society of Trial Consultants' 44th Annual Conference in New Orleans. They share insights gathered from interviews with trial c...
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July 3, 2025 • 26 mins
Why do brilliant marketing strategies with massive budgets still fail spectacularly?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and CEO Alexander Millet about the critical disconnect between what customers say they want and what they want. They explore how Brandtrust uses applied social and behavioral sciences to uncover the more profound human ...
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June 20, 2025 • 22 mins
Can you defend your research insights if stakeholders challenge them?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest, speaker and Full Circle Research Chief Product Officer Alexandrine de Montera about the critical shift in market research data quality standards. They explore how industry events have transformed client conversations from focusing on...
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June 13, 2025 • 19 mins
Can you grow a market research company to £6 million in just two years?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Potentia Insight Managing Director Suzy Hassan about building a successful consultative data collection company from the ground up. They explore how Potentia Insight achieved remarkable growth by focusing on human relationships ...
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June 6, 2025 • 25 mins
What's hiding in consumer blind spots that brands need to uncover?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and President and Head of Client Consulting at Nailbiter, Gram Bowsher, about capturing authentic consumer behavior through their proprietary in-the-moment video methodology, videometrics. They dive into how Nailbiter's approach provides...
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May 23, 2025 • 30 mins
Are you exhausted from chasing algorithm "hacks" that stop working the moment you try them?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses why obsessing over algorithms derails marketing strategies and how to build sustainable social influence instead. She explains that algorithms aren't the enemy or your friend—they're like the weather, shifting unpredict...
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May 23, 2025 • 31 mins
Amplifying patient voices transforms healthcare outcomes beyond what medical professionals alone can achieve.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Senior Vice President at Rare Patient Voice, Pam Cusick, about the critical importance of including patient perspectives in healthcare research and product development. They discuss how pati...
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May 16, 2025 • 38 mins
Could understanding the non-conscious drivers of human behavior be the key to creating marketing that truly resonates?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest, author and Chief Creative Officer at HBT Marketing Nancy Harhut about behavioral marketing. Harhut explains how understanding hardwired human behaviors can help marketers craft more ef...
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May 9, 2025 • 37 mins
This podcast mini-series is brought to you by Smith Hanley & Associates, connecting businesses worldwide through specialized recruitment solutions.
What makes a market research company truly stand out in 2025?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney delivers Part 2 of our Quirks Chicago Conference Flyover as she catches up with industry leaders about the evo...
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April 25, 2025 • 65 mins
*This podcast mini-series is brought to you by Gazelle Global, connecting businesses worldwide through expert research services and specialized recruitment solutions.*
How do research pros tackle today's most pressing challenges while preparing for tomorrow's opportunities?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney gives you Part 1 of our 2-part Quirks Chicago...
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April 18, 2025 • 25 mins
Could your team's hidden challenges be preventing business growth?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Team Leadership Coach Meghan Opitz about unlocking collective brilliance in organizations. They explore how trust-based team coaching can transform company culture and drive b2b content marketing success.
As an American expat in Ber...
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April 11, 2025 • 15 mins
Are you stuck in a content marketing rut, doing the same thing over and over again?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses thinking outside the blog for content creation. She explores how a robust content marketing strategy extends beyond blog posts to include various formats that can help brands stand out in an attention economy.
She outlines six...
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April 4, 2025 • 28 mins
Could the market research industry be entering its golden age?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest, CEO and Founder of OpinionRoute, Terence McCarron, about modernizing consumer insights and delivering meaningful competitive insights. They explore the intersection of technology and human expertise in market research, focusing on helping s...
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March 28, 2025 • 33 mins
Is your LinkedIn profile just a digital resume or a powerful business development tool?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest, keynote speaker, and Account Director at Savanta, Jake Pryszlak, about mastering social selling and building influence on LinkedIn. They discuss Jake's journey as "The Research Geek" and how his thought leadership e...
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March 21, 2025 • 20 mins
Is your company missing out on the power of bespoke events for business growth?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest Tara Mackay, Head of Global Events at The Research Club and Founder and CEO of Eventality, about the transformative power of corporate events as essential tools for networking. Mackay shares her expertise in creating meaning...
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March 14, 2025 • 22 mins
*This podcast mini-series is brought to you by Multilingual Connections, enabling you to connect with your audience in their language. And if you haven’t already, check out Part One and Part Two of the QRCA series!*
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney presents the final part of a three-part Conference Flyover from QRCA in Philadelphia. Joined by Multiling...
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March 7, 2025 • 23 mins
*This podcast mini-series is brought to you by Multilingual Connections, enabling you to connect with your audience in their language. Click here to listen to Part One, and be on the lookout for Part Three of the QRCA series!*
How do qualitative researchers adapt to rapid industry changes while maintaining personal connections? A look inside Day 2 of QRCA.
On this episode of Ponderings from the Perch, the Little Bird Marketing po...
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February 28, 2025 • 24 mins
*This podcast mini-series is brought to you by Multilingual Connections, enabling you to connect with your audience in their language. And be on the lookout for Parts Two and Three of the QRCA series!*
How do thought leadership and networking tools shape modern qualitative research? A look inside QRCA.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney presents Part On...
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February 21, 2025 • 27 mins
Market research must evolve beyond simple data collection to protect people's privacy.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Ipsos Senior Vice President Alina Serbanica about global data privacy in market research. They explore how privacy legislation varies across regions and the challenges of implementing consistent standards in multi...
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February 14, 2025 • 24 mins
Mental models can function as the hidden architecture of marketing strategy.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney presents the second installment of her exploration into mental models and the positive impact they can have on marketing strategy. As an established thought leadership strategist, she breaks down five powerful thinking frameworks and demonstrat...
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