Ponderings from the Perch
Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
Episodes
September 1, 2023 • 23 mins
Healthcare is a sensitive subject for many struggling with rare diseases or disabilities. Researchers in the healthcare sphere are challenged with finding delicate ways to approach patients. How do researchers advance technology and create positive outcomes for patients?
In today’s episode, our CEO, Priscilla McKenney, welcomes Wes Michael, President of Rare Patient Voice. His company's unique approach to building market research...
Mark as Played
August 25, 2023 • 37 mins
With a demand for accuracy but an appetite for innovating with new methodologies, finding the right balance between specialization and generalization is often seen as the key to success in delivering quality consumer insights. But what if we told you that there's more to the story? We’re pulling back the curtain to hear from one of the wizards orchestrating the delivery of insights into the world of finance.
In this episode, Pris...
Mark as Played
August 18, 2023 • 25 mins
Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry.
Today, our CEO and Momma Bird, Priscilla McKinney, is joined by Melanie Courtright, the Chief Executive Officer at Insights Association. Melanie is a true vanguard in...
Mark as Played
August 11, 2023 • 20 mins
Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry.
Steve Schlesinger, Executive Chairman of SAGO and Kim Harrison, Founder and CEO of Focus Forward, also serve as executive board members for the Marketing Research Edu...
Mark as Played
August 4, 2023 • 26 mins
Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry.
Priscilla McKinney, call sign Momma Bird, introduces us to esteemed guest and MRX veteran Dan Quirks of Quirks Media. Dan's mission at Quirks is to expand the company...
Mark as Played
July 28, 2023 • 36 mins
Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry.
Priscilla McKinney, call sign Momma Bird, is joined by Kristin Luck, Founder of ScaleHouse and consultant known for non-traditional growth strategies. You’ll hear the...
Mark as Played
July 21, 2023 • 20 mins
Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry.
Priscilla McKinney, call sign Momma Bird, and Lauren Isaacson took flight in their conversation about the Qualitative Research Consultants Association.
The QRCA is t...
Mark as Played
July 14, 2023 • 25 mins
Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry.
Priscilla McKinney, call sign Momma Bird, welcomes Karen Lynch, Head of Content at Greenbook, to the cockpit. Together, they pull back the curtain to examine industry...
Mark as Played
July 7, 2023 • 28 mins
“Slam the brakes, lay off employees.” Corporate America is out of the frying pan and into… the dumpster fire! Wait, what’s going on?!
Today on Ponderings from the Perch, host Priscilla McKenny and Sasha McCune, Director at Conifer Research, are untangling the knots of post-pandemic paralysis and indecision in Corporate America.
Sasha is a strategic insights and design research leader, innovator, vision-setter, avid traveler, espr...
Mark as Played
June 30, 2023 • 14 mins
The success of any event depends on careful planning, at Little Bird Marketing, we always say, “There ain’t no party like a Little Bird party!” Listen in for great tips about creating an unforgettable event that will further your B2B marketing strategies.
This episode provides great conversation starters for your team about how you can get strategic, be mindful of first impressions and accurately document the event to maximize the ...
Mark as Played
June 23, 2023 • 22 mins
LAYERS! Onions have layers. Languages have layers. You get it, they both have layers.
We’re not afraid of communicating through Shrek quotes, but we know with communication it's not just what you say, it's how you say it that unlocks the door to connection and understanding!
In this episode, Little Bird Marketing CEO Priscilla McKinney is joined by fellow Spaniard Carlos Hevia, director of business development at Multilingual Co...
Mark as Played
June 16, 2023 • 17 mins
Social Media Pillar Page Promo) - FIELDWORK (PR) - Social Influence (MR)
Ready to dive into the importance of social media in building a successful digital presence for your business? With over 4.62 billion people across the world using social media, it’s clear that a strong social media strategy is crucial for any business looking to succeed in the digital age.
As experts in the field, we share our knowledge about what it takes to...
Mark as Played
June 9, 2023 • 29 mins
Coffee and writers go together like plot twists and cliffhangers – they fuel the creative chaos and keep the words flowing!
But here's a twist: When you grab your Starbucks, you're not just getting a caffeine fix, you're purchasing a story! And even if you prefer to shop locally, guess what? You're still buying into a narrative.
In this episode, Little Bird Marketing CEO Priscilla McKinney is joined by Kristian Alomá, founder and...
Mark as Played
May 26, 2023 • 17 mins
The A student’s worst nightmare… The teacher says, “Grab a partner, it's group project time!”
Perhaps you think it a ruthless generalization to say the task of a group project often forces one student with the ability, drive, and support from home to do all the work. But this was Little Bird Marketing CEO Priscilla McKinney’s exact experience when her son came home from school one fateful day.
News flash! The 5th grader group pro...
Mark as Played
May 19, 2023 • 17 mins
Whether you are a Sriracha, Tabasco or Cholula type of person— the secret sauce of great client relationships is guaranteed to be less spicy and less controversial.
So what is the secret sauce? And who is the keeper of this said sauce?
Mindset.
Little Bird Marketing CEO Priscilla McKinney is joined by the President of Fieldwork Seattle, Adrien Whittemore, as they discuss the importance of client relationships and how the right p...
Mark as Played
May 12, 2023 • 23 mins
Calling all snackers! We love a good snack here at the Nest! But have you heard of social snacking? Your mom called and was worried your snacking might ruin your meal, but she should be worried that social snacking can lead to disconnection.
Today, our CEO and Momma Bird, Priscilla McKinney, talks with Ryan Jenkins to discuss breaking the connection barriers in the workplace. As Wall Street Journal best-selling leadership author ...
Mark as Played
May 5, 2023 • 28 mins
How does a global research company become the Obi-Wan Kenobi of the industry, providing a framework for the most difficult projects? What does a global research Jedi’s day-to-day reality look like?
Today on Ponderings from the Perch, Stacey Weber, VP of Gazelle Global, shares her expert insight from over 20 years of experience in online and traditional research methods. Stacey’s expertise lies in uncovering which methodology will ...
Mark as Played
April 28, 2023 • 19 mins
An SEO strategy for business success is a powerful investment. It can also be a daunting task. In this episode, we give insider information about what it takes to build a successful SEO strategy. The fundamentals are creating a list of core topics, assembling keywords based on topics, building web pages, maintaining a blog, creating a link-building plan, keeping up with SEO changes and measuring success.
We get into some details ab...
Mark as Played
April 21, 2023 • 23 mins
Why does a $300 million business with almost 6 decades of name recognition choose to rebrand?
In this episode of Ponderings from the Perch, we have the pleasure of hearing from Isaac Rogers, the President of SAGO, previously Schlesinger Group. Isaac is a seasoned leader who has brought his extensive experience to the company where he is focused on driving change and new growth within the corporation.
Isaac shares the story behind t...
Mark as Played
April 14, 2023 • 20 mins
Buyers, and their journeys, are rapidly changing. Before the pandemic, brands had more control over when consumers saw an ad or a product. Now, the script is flipped. The consumer carves a unique path to find a brand, product or service and they aren’t doing it like they have in the past.
The consumer is in control of WHERE they see your brand.
The consumer is in control of WHEN they see your brand.
The consumer is in control o...
Mark as Played
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