Ponderings from the Perch

Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.... Show More

Episodes

March 3, 2021 29 min
Momma Bird Priscilla McKinney is joined by Lisa Wilding Brown, Chief Research Officer at Innovate MR who is currently running for ESOMAR Council. She has a successful 18 year track record developing research communities and panels. She is a proud advocate and member of Women in Research (WIRExec), the Multicultural Insights Collective, inaugural member of the Insights Associations’ Laureate Program and recipient of the Global Resea...
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February 19, 2021 21 min
Priscilla is joined by Kristin Luck who is currently campaigning to be the next president of ESOMAR, a global membership organization for market, social, and opinion researchers. ESOMAR works globally to ensure that the insights industry continues to be able to collect data in an ethical and socially responsible manner, evaluates new methods of research, and takes steps to preserve the longevity of the industry. Kristin, founder an...
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This episode is an insightful conversation between Mama Bird Priscilla McKinney and the Global Senior Director of Insights at Mars Wrigley Michelle Gansle. Having met through Zappi, an insights vendor, Michelle and Priscilla began to collaborate with other big brands in the industry as professionals sharing best practices and helping each other more effectively answer the changing needs of today's consumer. They discuss how wor...
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Looking back in the not so distant past, agencies were told they couldn’t survive without print, billboard and TV ads. Now, there is not a company in existence who doesn’t take social seriously. But that doesn’t mean they are using it effectively, or are even convinced of its scalability or power for brand influence. In this episode, Momma Bird Priscilla McKinney and Ashley Le Blanc take a deep dive into the magical, mystery of dig...
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Julie Kurd is a bold and big picture thinker. At CMB she leads enterprise relationships as they serve Fortune 500 companies for bigger business impact. Together with her clients they dream, explore and design studies to help transform brands, inspire advocacy and create positive and lasting change. She is a number one fan of Ponderings from the Perch and avid follower of many industry podcast including Adam Jolley and Adam Dietrich...
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Ponderings from the Perch frequently highlights a need in the marketing and market research industries for dynamic change to meet the growing digital needs of brands. In this episode, host and Momma Bird Priscilla McKinney and Alex Hunt, CEO of Behaviorally discuss an exciting rebrand which accentuates a digital-first strategy for Behaviorally.  Learn more about your ad choices. Visit megaphone.fm/adchoices
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On today's episode Host and Momma Bird at Little Bird Marketing Priscilla McKinney has a lively and engaging conversation with the co-founders of Root and River, Emily Soccorsy and Justin Foster as they explain the concepts of intrinsic branding, ethical marketing and what great brands look like in 2021. They also discuss their book, 'Rooting Up Essays on Modern Branding' which brings a compelling blend of leadership do...
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January 8, 2021 30 min
In this episode, host and Momma Bird Priscilla McKinney talks with 3 second-generation market research professionals about their experiences growing up in the market research space. Listen as Belinda Brown of Gazelle Global, Colson Steber of Communications for Research and Ag Access and Kai Fuentes of Ebony Marketing Systems share their unique perspectives, ranging from an immediate calling as a “born researcher” to slowly developi...
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The holidays are upon us, so that definitely means it’s time for the 5th Annual Little Bird Holiday Spectacular Spectacular podcast! If you thought little old cursed 2020 could deter us from the best nest tradition, you thought wrong, kittens. For your entertainment, we have made the implausible plausible. This very special episode is all about the treats - Christmas cookies, savory snacks and decadent drinks! The peeps opened the...
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In this episode, host and Momma Bird Priscilla McKinney breaks free with author, entrepreneur, and thought leader Jon Bostock. Bostock’s career is living proof that positive change in business can be both fun and effective. Their discussion about Jon’s newest business, Truman's, covers everything from the inspiration of a good barista and the semantics of the word “duty” to recognizing the opportunity for innovation in industri...
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Originally broadcast on the Intellicast Podcast: On today’s episode – the last one of this year – Brian Lamar and Producer Brian give a recap of Insights Marketing Day. It kicks off with a review of the Podcast panel, featuring Z Johnson, Jeffrey Hayzlett, Producer Brian, and Adam Jolley. Producer Brian talks about the focus of the discussion, the tips each of the panelists gave, and the different perspective each panelist provided...
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Calling all market research lovers! In this episode, Little Bird Executive Director and co-host Ashley Le Blanc and Insights Association CEO Melanie Courtright discuss why the industry needs you to be a part of the movement. After a momentous year of changes, Melanie breaks downs the lessons they’ve learned from 2020 and turns her eyes to the future of insights, research, and data analytics. As 2021 continues the trend of change Me...
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November 27, 2020 25 min
In this episode, Little Bird Executive Director and co-host Ashley Le Blanc talks with Juliana Wood, Director of Certifications at the Certification Institute for Research Quality (CIRQ). Juliana’s diverse background includes marketing and PR in the publishing industry, Educational Program Management at the National Information Standards Organization (NISO), and the Healthcare Businesswomen’s Association. In her current role, she o...
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In this episode of Dear Priscilla, Momma Bird/CEO Priscilla McKinney answers not one, but two questions about networking during remote events. Question 1: Dear Priscilla, From years of going to industry conferences I have a lot of colleagues to draw from and interact with on LinkedIn. This helps me start great conversations, which in turn increases the reach of my posts. But, I feel I'm just talking to colleagues and these eff...
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In this episode, host Priscilla McKinney talks with Tiama Hanson-Drury, Executive Vice President of Product and EVP Partner for Diversity and Inclusion at Dynata. They discuss the creation of customer-centric products and solutions, including a mindset shift that Tiama utilizes to create products that walk the line between being bespoke and being reusable. Priscilla and Tiama discuss their involvement with and appreciation for Wome...
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Bigfoot. Nessie. The Squonk. Some myths persist because they’re too compelling to let go. Other myths, on the other hand, are dumb and should vanish completely (like any concrete evidence of those first three.) It’s time to debunk three email marketing myths.  In this episode, semi-pro myth busters Priscilla McKinney and Ashley Le Blanc tackle three persistent yet misguided beliefs about email marketing. Preview time! Email marketi...
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As Will Rogers famously said, “The farmer has to be an optimist, or he wouldn’t still be a farmer.”  In this episode, host and Momma Bird Priscilla McKinney talks with Colson Steber, Co-CEO at both Communications for Research, Inc (CFR) and Ag Access. They talk about agricultural research and how Ag Access has created an insights community specifically centered around a highly specialized sector that includes crop growers, livestoc...
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Simply put: Your website matters. Like really matters. In a digital world, it’s where people meet you - it’s your first impression to your future customers. But before you type in your URL and start auditing your website’s appearance, let’s talk about the metrics you should be tracking to evaluate performance.  In digital marketing, data is how we track progress and make informed decisions. From determining your marketing budget to...
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Goodbye competition…Hello collaboration! 2020 has been full of learnings, but if we’ve benefited anything from this year, it’s this new mantra - “the only way forward is together.”  In this video podcast, Momma Bird and CEO of Little Bird Marketing, Priscilla McKinney, is joined by Sarah Kotva of Fieldwork, Melanie Courtright of Insights Association and Lisa Wilding-Brown of InnovateMR. The group talks about leaving behind the ment...
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Over the past couple weeks, a whole bunch of people have thought they accidentally opened the wrong app when they noticed a “Stories” button at the top of their LinkedIn feed. “Ope, accidentally got Instagram, dang thumbs,” they muttered and then headed over toward LinkedIn ONLY TO REALIZE THAT THEY WERE IN LINKEDIN ALREADY! As with any new feature, LinkedIn Stories opens a lot of questions for users. Both pros and noobs have asked...
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