Pricing is Positioning

Pricing is Positioning

How you price is a direct reflection of your brand's position and value in the marketplace. It's not just a matter of charging more or raising your rates; rather it is recognizing the circumstances around your products and services and then positioning for maximum value for you and your clients. Join Paul Klein a business consultant and entrepreneur each week for an in-depth discussion on pricing strategies, consulting tactics as well as related business building topics.

Episodes

April 1, 2021 5 min

In this week's episode I discuss my plans for the show moving forward and some of my thoughts on the weekly show format. 

 

Want more pricing strategies? Check out the Rock Your Pricing Online Course 


Send your pricing and business questions to paul@paulklein.net  or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement.

 

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EPISODE CREDITS:

 

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This week Duane Zingale is on the show talking about some of the pricing strategies he has implemented in his marketing firm and how he has been able to increase the value he brings his clients consistently moving from 4-figure contracts to 5-figure contracts.

 

Duane also talks about a relationship-based marketing system call the LISTEN Framework™ and is the host of the “Marketing Your Movement™ Show“

 

Duane is a Marketing Connec...

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“Every Adventure requires a first step” -  Unknown 

 

This week Paul and Ken are back and ready to discuss one of the most important steps you have to take as a public speaker! On this episode Paul and Ken discuss how they got into speaking and most importantly the first steps you need to take to get started! 

 

On this episode Paul and Ken discuss

  • Paul’s  speaking background
  • Ken’s business background 
  • Imposter Syndrome and how to de...
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    “If a person has a good message anything that distracts from it is bad.” - Ken Davis

     

    Do you know what behaviours or distractions could be stifling your message while speaking?

     

    Even the best speakers in the world run into obstacles that detract from their message. On this week’s episode, Ken and Paul are back to discuss the two steps you need to take to overcome such obstacles and be the best communicator you can be while speaki...

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    With 2020 over and as life begins to open back up, what will public speaking look like in a post pandemic world? 

     

    How does one operate between virtual speaking and live speaking? 

     

    We’re excited to announce Ken Davis is officially back on the mic alongside Paul Klein!  On this week's episode they discuss the future of public speaking, some tips on how to move forward and the importance of communication! Tune in for this and ...

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    What is Value?......If you really think about it, it’s not very clear and it is one of the most misunderstood and underutilized topics for positioning your products and services for better rates.

     

    In today's show I give you 4 value propositions to consider for your products and services as well as some exciting updates coming up for next week's show.

     

    Do you want to be a guest on this show? Go to www.paulklein.net/mystory...

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    February 18, 2021 21 min

    7 is the new 6!....or maybe for you its 6 is the new 5. 

     

    It doesn’t really matter, what matters is that you are here because YOU embody the idea of building a high revenue, high margin solo business with no employees, no boss & no shareholders…that and more on this week’s edition of the Pricing Is Positioning Podcast!

     

    Do you want to be a guest on this show?

     

    I explain more in this episode, but go to www.paulklein.net/mysto...

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    If you're like me, you feel this last year has been let's say…..“CHAOTIC!” 

     

    Whether it be in our own lives, business and most certainly politically and all the challenges of COVID-19.  

     

    When chaos strikes and smacks you in the face, what are some specific steps to help you?

     

    I often wonder and struggle with this myself, and this week I have Marianne Renner, a highly sought-after Leadership Coach, trainer and keynote sp...

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    February 4, 2021 25 min

    Maybe you have heard of it, maybe you're already a member, but what is this Clubhouse App anyway and how can it help you with your business?

     

    This week I provide an inside look at the invite only app, some ways you might be able to use it in your business and an opportunity to get an invite to Clubhouse from me!

     

    Clubhouse App: https://www.joinclubhouse.com/

     

    Clubhouse App: How to Get Started: https://www.socialmediaexamine...

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    So you have heard of value-based pricing and the potential it brings for higher rates. 

     

    But how do you actually do it? 

     

    What questions should you be asking your clients?

     

    In today's episode I unpack 3 simple questions you can ask your clients when moving towards value-based pricing or what I like to call outcome-based pricing.

     

    Once you understand this, you can then position your pricing in close relation to that value an...

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    Join John Nemo and I for a lively discussion and specific tips to help you with Linked In lead generation, content marketing, mindset and of course pricing!

     

    John Nemo is an online course creator and bestselling author who helps business coaches, consultants, entrepreneurs and small business owners generate quality leads, build their client base and increase revenue using digital marketing platforms, tools and strategies like Cont...

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    The premise of today’s podcast is about the book I hope to write someday called The Magic of Pricing Big: The Simple Secret to Getting Paid What You're REALLY Worth!

     

    I share a few of these strategies with you and how they can help you with your pricing going into 2021. 

     

    Two key concepts include: 

     

    #1 to think BIG when it comes to your value, pricing and get your mindset right, otherwise the higher fees, bigger contracts wi...

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    What if I told you that it was possible to charge $40,000 for your expertise working remotely over zoom? 

     

    I’m going to share with you a recent project where I did this and give you some tips on how you can do it too….That and more on this week’s edition of the Pricing Is Positioning Podcast.

     

    Send your pricing and business questions to paul@paulklein.net  or Take The Pricing Quiz to see how your rates stack up or if there i...

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    December 31, 2020 40 min

    This week I have special guest Rich Brooks on the show.

     

    Rich Brooks is founder and president of flyte new media, a web design and Internet marketing agency in Portland, Maine that has been in business for over 23 years. 

     

    His monthly flyte log email newsletter and web marketing blog cover topics such as search engine optimization, blogging, social media, email marketing, and building websites that sell. 

     

    Rich is also the host ...

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    As a business owner you have to know your numbers. But what if I told you there was ONE number that will literally change the trajectory of your business in 2021? 

     

    This single number has the power to take your business form 5 figures to 6 figures or 6 figures to 7 figures…it’s that important! Intrigued?...Well I’m going to share it with you on this week’s edition of the Pricing Is Positioning Podcast.


    Send your pricing and busin...

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    Let’s see, was it because he forgot?........ Was it because he got busy?.......or was it because he quit? Why pausing this podcast was dumb….but definitely necessary and what the plans are for this podcast moving forward…That and more on this week’s edition of the Pricing Is Positioning Podcast.


    Send your pricing and business questions to paul@paulklein.net  or Take The Pricing Quiz to see how your rates stack up or if there ...

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    July 16, 2020 43 min

    This week I’ve got special guest Chris Do on the show! 

    Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur — an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.

    In this episode we have a great conversation  about Chris’s exciting backstory,  how he’s dealt with Imposter Syndrome and how he approaches p...

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    Listener questions today.

    Steve - – Has a question about monthly subscriptions with three tiers.

     Cheryl  – How should I price Powerpoint presentations?

    Ian – Do you have a template for scope of work language I can use for my client? 

     

    Send your pricing questions to paul@paulklein.net or message me on LinkedIn, Instagram, Twitter or Facebook and I may just use them here on the show.

     

     

    Connect with Paul:

    Rock Your Pricing Com...

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    Contrary to popular belief, the price you charge for your products and services is NOT tied together!.......This may be one of the main reasons you’re not charging those higher tier rates that you know you deserve.

    This comes from one of my favorite books by Dan S. Kennedy called No B.S. Marketing to the Affluent. 

    It's called this the Price-Product Link and how restrictive this is in getting those higher tier rates and engage...

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    This week I’m excited to interview special guest Geoff Kullman.

     

    Geoff is a copywriter and online marketing consultant. Geoff’s areas of expertise are in email marketing, content creation, and funnel strategy and has experience working with some of today’s top thought leaders and experts.

     

    On this episode, Geoff and I have a great discussion on the importance of knowing your audience, tips for your next copy launch, and of course...

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