Pricing is Positioning

Pricing is Positioning

How you price is a direct reflection of your brand's position and value in the marketplace. It's not just a matter of charging more or raising your rates; rather it is recognizing the circumstances around your products and services and then positioning for maximum value for you and your clients. Join Paul Klein a business consultant and entrepreneur each week for an in-depth discussion on pricing strategies, consulting tactics as well as related business building topics.... Show More

Episodes

This week I’m excited to have Jerod Morris on the show! 

Jerod is the producer of the Unemployable podcast now called the 7-Figure Small podcast with Brian Clark and the community manager of the Unemployable Initiative. 

Since leaving his last traditional office job in 2007, he has founded two lucrative sports blog projects, co-founded a hosting company that got purchased by Copyblogger Media, launched a successful six-figures cour...

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This week I’m excited to have Gina Bianchini on the episode!

Gina is the CEO & Co-Founder of Mighty Networks and former co-founder & CEO of Ning.

Mighty Networks mission is to usher in a new era of creative business built on community. The platform serves “creators with a purpose” selling experiences, relationships, and expertise to their members via community, content, online courses, and subscription commerce–all offered ...

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This week I’m excited to have special guest David C. Baker!

David is an author, speaker, and advisor who helps entrepreneurial experts make better business decisions. He’s worked with over 900 marketing firms and owns his own publishing Company called RockBench Publishing Corp. and is the Principal at ReCourses, Inc.

David’s work has been featured in the Wall Street Journal, The New York Times, USA Today, Fast Company. Inc. Magazin...

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"Brands exist to serve people, that's why business’s exist in the first place.”

-Darrell Vesterfelt.

 

This week I’m excited to have Darrell Vesterfelt on the show! 

Darrell helps 6-figure entrepreneurs scale their revenue online. He is the founder of Good People Digital, an agency focused on creating powerful websites, fueled by world-class content, and he is the vice-president and managing partner of Copyblogger, one of t...

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Without changing much of Kyle’s original pricing his revenue per customer jumped from $83/customer to $121/customer and his revenue increased by a whopping 32%!

Another crazy stat: Before, the percentage of customers who paid $100 or more was 17%. Now, customers paying $100 or more is 70%!

That and more on this week’s edition of the Pricing Is Positioning Podcast!

 

FREE TRAINING: https://www.paulklein.net/webinar.html

 

Send your ...

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This week I’m excited to have special guest Emily Leach on the show! 

Emily is the Founder of The Freelance Conference (FREECON), including Freelance Business Week, The Freelance Fund and The Freelancers Guide to Life podcast. 

Emily has been called a pioneer in the world of uniquely-talented people who feel empowered to go beyond conventional jobs and create businesses from unique vantage points and perspectives. 

On this episode ...

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When presenting your price options in your proposal, is it better to start with the low option or the high option?....That and more on this week’s edition of the Pricing IS Positioning Podcast!

Listener questions today.

TomIs it better to start with the low priced option or the high priced option?

Chelsea  – Someone reached back out asking for the original pricing I sent them 8 weeks ago. What do I do now that I have raised my r...

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Are you tired of being paid as an extension of your clients hands where your income is up and down feast or famine? 

Then you’re going to love retainers and how you can use them to generate steady income for your business.

 

In this episode I talk about:

  • The 3 different retainer types
  • How to charge for your retainers
  • How I implemented my first retainer & how you can too
  •  

    That and more on this week's edition of the Pricing Is...

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    This week I’m excited to have special guest Jody Maberry on the episode!

    Jody Maberry is a Marketing consultant, copywriter, and customer experience strategist, known as the Business Ranger. 

    Jody’s clients have included former Disney Executives Lee and Dan Cockerell as well as many large organizations, family owned businesses, non-profits, government organizations, and individuals. Not only does he teach how to produce a podcast, ...

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    Listener questions today.

    Katie – How do I raise my rates with 3 pricing options and establish my retainer & daily rate? 

    Sal - How do I handle pricing questions when you’re on a group call with several prospects?

    Jeffery – How does one wrap their mind-set around getting 100% upfront when they wouldn't pay a general contractor or roofer 100% up front for a job?

    Kyle - How do I price when showing a minimum or “starting at” f...

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    I have to admit, the first few days I was pretty scared…..worried and unsure. Am I concerned about the current events and state of the world right now? Absolutely!

    Am I panicked and frozen from taking action? No, absolutely not!   

    But how about you? Are you panicked, not taking action and frozen right now? 

    I challenge you to take a look at what you are focusing on and take action on the things that you CAN control RIGHT now! 

    I h...

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    March 19, 2020 42 min

    This week I’ve got special guest Nigel Green on the show!

    Nigel is the author of Revenue Harvest: A Sales Leader’s Almanac for Planning the Perfect Year. His insights have been featured in Business Insider, Thrive Global and Inc. Magazine. He delivers keynote speeches, workshops and training programs to high-performing sales teams and leaders.

    Nigel has more than 15 years of experience leading sales and marketing for Fortune 500 co...

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    Yes, an email we got directly from “The” Jeff Bezos from Amazon…….That taught me 3 tips about business that can help you with your business on this week’s edition of the Pricing Is Positioning Podcast!

    The Bezos Letters Book: https://thebezosletters.com/ 

    The Risk Growth Assessment: https://thebezosletters.com/growth 


    Send your pricing questions to paul@paulklein.net or message me on LinkedIn, Instagram, Twitter or Facebook an...

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    Pricing Q&A this week.


    Brett asks about the Good, Better, Best pricing model, and how to make it work in his business given the variability of his projects.


    Marci is a photo organizer and says it's very difficult to have 3 pillars of prices because every job is different and that it's difficult to craft a short, one-page sales sheet for her clients. She wants to know if I have suggestions?   


    Nicole asks how to deter...

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    It seems that there's a love/hate relationship with Social Media these days or if you're like me, you just struggle with it and how to best use it for business and relationships. So this week I have Lauren Davis from Lauren V Davis Creative and The Business Event Playbook Podcast. Join Lauren and me for a discussion on what's working right now in Social Media!

    Lauren Davis lives near Chicago, Illinois and works with peo...

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    So you have been thinking about launching that private group or community around your niche and business, but what platform to use? Should it be a Facebook Group, a Slack Channel or a Mighty Network? I have some tips for you on this week’s edition of the Pricing is Positioning Podcast!

     

    Links Referenced:

    Facebook Groups - https://www.facebook.com/groups/?vertical=groups_discover_us&from_ad=true&ref=sem&kpi...

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    We have all done this before! We get that email or phone call from a prospect, and it’s looking like a great client and great opportunity. So you start with a discovery call or meeting, and the client seems interested like it’s going to be a great fit and eager for your services. So you craft that perfect proposal, sharpen your pen, and if your following what I preach on this show, provide them with three pricing options, each demo...

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    This week I’m excited to have special guest Vincent Pugliese on the show! 

    Vincent is the host of The Total Life Freedom Podcast and has been a professional photographer & filmmaker for more than twenty three years. He has photographed every major sporting event, including the Super Bowl, the World Series, the NHL Finals, the Kentucky Derby and even Wrestlemania. He is also author of "Freelance to Freedom: The Roadmap for C...

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    I am going to try something different this week! Pricing Q&A from listeners!


    Pricing questions today:

  • Steve asks about an annual event that he does and how does supply & demand and scarcity play a factor in pricing?
  • Alex asks about implementing 3 pricing options for an online product that he is getting ready to offer.
  • David is asking about doing a monthly retainer for $500 and then billing at $200/hour and whether or not I t...
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    Online courses are great, but how much should you charge for your online course? $50, $1500 or $15,000? Well, I have 4 specific tips for pricing your online course that will save you time and heartache.


    Mighty Networks: https://hosts.mn.co/share/H7Lgy9hjyq3N1izF?utm_source=manual

     

    ***

    EPISODE CREDITS:

    If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

    He helps though...

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