160 - Tucker Yarbrough - Contractor of the Year

Tucker Yarbrough is one of the smartest people in our industry. I'm not the only person who thinks so; Tucker was named to our industry's 40 Under 40, and Yarbrough and Sons was recognized with the Contractor of the Year award. We interviewed Tucker in episode 109 where we heard about the beginnings of Yarbrough and Sons, and how their family business became so successful. Every time I talk with Tucker I get great ideas and information. In this episode you'll hear about:

• Winning contractor of the year.
• Growth in the last two years.
• Expanding to a new location.
• The process and analytics of deciding where to put a new location.
• Building a new office.
• Expanding into plumbing.
• Pricing leadership, price resistance, and adaptability as they expand into plumbing. “The numbers may change, but the margins don't.”
• The process and policy of responding to reviews. Tucker's hilarious response to a negative review. Advice for managing bad reviews. Using AI for responses.
• Clever yard signs. Making yard signs stand out. Making yard signs effective.
• Return on Marketing Spend.
• Creating and managing Hiring Events.
• Change isn't always a reduction; it's often additive.
• Book recommendations.
• Vacationing in New Zealand.