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July 22, 2019 33 min
Our guest is Wharton School Marketing Professor Peter Fader. He is the Co-Founder of predictive analytics firm Zodiac, which was sold to Nike in 2018, and is currently revolutionizing finance and retail investments as Director and Co-Founder of Theta Equity Partners. Professor Fader’s work has been published in, and he serves on the editorial boards of, a number of leading journals in marketing, statistics, and the management sciences - and he has won many awards for his teaching and research accomplishments. Join us as we explore his work, professional endeavors and insights into customer centricity, customer lifetime value, and customer-based corporate valuation.
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