All Episodes

April 19, 2021 24 min
Gen Z, the portion of the U.S. population born around 1996 through roughly 2010, makes up for 40 percent of U.S. consumers and by 2026, Generation Z will surpass millennials as the largest consumer base in the U.S. In this episode, host Brandon Rael sat down with Andy Austin, president of The Industrious, a global design agency that specializes in creating unique in-store experiences. Together they discuss how a well-designed, innovative customer experience can be transformative for retailers and the ways in which aligning the customer’s personal brand with the retailer’s brand can engage shoppers and build lasting relationships with the next generation of consumers. We've got the scoop—and more—on today's episode. Read the Industrious’ whitepaper: Gen Z and The Retail Middle Class – A Path Forward: https://wearetheindustrious.com/white-paper-genz/ - - - - - - Hosted by Brandon Rael Produced by Gabriella Bock Edited by Trenton Waller
Share
Mark as Played

Chat About RETHINK RETAIL

Advertise With Us

Popular Podcasts

Crime Junkie
The Daily

The Daily

This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

For You

    Music, radio and podcasts, all free. Listen online or download the iHeartRadio App.

    Connect

    © 2021 iHeartMedia, Inc.