Savvy Social Podcast

From a 90-day content creation strategy to no plan at all. Either can work when you show up fully human on TikTok.

My favorite social platform is getting the love it deserves from my guest, Michelle Edgemont, owner and creative director of Michelle Edgemont Design. An early Instagram adopter, in 2020, Michelle made the strategic move to follow her target audience to TikTok, where she rekindled her love for promoting her business on...

Whatever happened to empathy, compassion, and positivity on social media?

From angry rants, racist comments, and microaggressions to calls for boycotts and canceling each other, negative emotions ride way way way way way too high on social media.

As a business owner who can’t avoid social media as a tool to grow your business, how do you show up with authenticity and lend your voice to these conversations without being so overwhelm...

If reviewing your social media metrics feels like getting on a scale for a weekly weigh-in, there’s no need to be nervous or put it off until next week anymore.

Yes, your social media analytics can be boring, overwhelming, and even confusing, but if the queens of RuPaul’s drag race have taught me anything, honey, those uncomfortable feelings don’t have to be your reality, especially if you know what you are looking for–and add a li...

If you thought TikTok was for fun and not for growth-minded CEOs, think again. 

Racheal Cook is the host of the masterclass-style podcast, Promote Yourself to CEO, and today, she stopped by the show to deliver an absolute masterclass on content creation strategies for CEOs, especially if you’ve been nervous about going all-in on TikTok.

Listen in and take notes as Racheal shares how she was able to 25x her ROI on TikTok, with a str...

Is it time for your business to give up on Twitter? 

That’s a question that makes sense given the wild wide ride Elon Musk is taking a platform once known as one of the greatest places on the web for community and connection. 

But the answer isn’t so simple.

While Twitter has changed a lot since Musk took over (mostly for the worse), the little blue bird hasn’t flown away just yet. Musk antics or not, there’s still plenty of life l...

I tried out Instagram broadcast channels, so you don’t have to, and here’s what you need to know.

Broadcast channels are just one of the unexpected and unrequested recent features presented by Instagram, the platform that’s constantly evolving–for better or worse. 

Its latest dive into the group chat-like Broadcast Channels is another attempt to create more engagement from creators using in-app features. But is it worth it for busi...

With 3.5 billion downloads and over 150 million users every day in the US, it’s safe to say TikTok is one of the most popular social media platforms in the world.

TikTok’s popularity didn’t happen by chance. With its work-of-art algorithm and opportunities for anyone, even newbies, to gain popularity, TikTok has earned its status as an industry leader.

In this episode, I’m talking all things TikTok. Why it’s my favorite app, why it...

Not getting as much engagement as you’re used to on Instagram? Don’t worry, it’s not a you problem. 

Social media as a whole is experiencing decreased engagement, well, except for the unicorn that is TikTok. But engagement is only one of the factors outlined in Rival IQ’s latest annual report on the state of social media. From posting frequency to hashtag usage and the importance of Reels, Rival IQ went deep into the data on social...

This one thing has pumped the brakes on a lot of creators’ ability to have fun on social media. 

Rules!

But here’s the thing my latest guest, The Radical Connector, Lindsay Johnson, has to say. The rules are constantly changing, which means–there are no rules! 

Lindsay helps first-time entrepreneurs break free from following any success rules on social media and instead find joy in using social media as a tool to turn their brillia...

If social media has taught us anything over these last two years (thanks, TikTok), it’s this. If you get stuck doing what used to work, the only guarantee is that you’ll stay stuck. 

Social media has evolved so much over the last decade that it’s almost unrecognizable. What used to work doesn’t, and what works today seems to change every other month. 

As much as you like to find your comfort zone and get in a flow in your business,...

There are so many influencers with scammy practices and sneaky offers that see them benefit off the backs of vulnerable people who come to them for help. But those days are coming closer to an end faster than we realize, especially with people like my guest Maggie Patterson taking the lead. 

Maggie is committed to BS-Free marketing and messaging, and she is using her platform, The BS-Free Business, to turn the influencer world upsi...

Social media isn’t the product. We are. 

That’s just one of the realities that revealed itself in this week's conversation with my good friend and host of the OMGrowth Podcast, Lanie Lamarre.

Lanie is an analytics and data expert and the perfect person to deliver the truth behind just how protected and unprotected our data is, even on social media. 

Listen in as we pull back the curtain on why ad targeting is getting harder (and wh...

If you haven’t figured out the secret to using AI in a way that’s relevant to your business, then let me be your guide! 

I’ve taken a bit of time (that’s an understatement) learning AI and how to leverage it as a digital marketing tool to better serve my clients and students. 

The results are astounding if you know what to ask so you can take out the guesswork on what’s relevant to your audience, save everyone time, lighten your lo...

AI and ChatGPT are taking our jobs!

Those are end-of-the-world vibes some people are putting out there, but diving deeper into all the possibilities of AI, one thing is clear for social media marketers.

AI is NOT here to take over. When you take a closer look and give it a chance, it’s easy to see how AI, in particular, ChatGPT, is one of the greatest gifts digital marketers could have asked for. 

In part one of my dive into ChatGP...

Forget video. Story is King.

A great story is the key to stopping the scroll and keeping the attention of your target audience. But how do we write stories people actually care about and will encourage them to turn from casual readers into loyal fans?

That’s our topic today with copywriter and storyteller, Marisa Corcoran.

In this episode, Marisa put me on the hot seat to teach listeners just how easily her signature Story Stripdow...

Becoming an inclusive leader and valuing DEI in the workplace is more important than ever. Leaders are expected to be more vocal about their core values and live them out loud, but this is still uncharted territory for many. 

Moving too fast, saying the wrong thing, or not being fully certain of what is important to you and your business is what my guest, 6x aut...

The best communities are those where people feel safe enough to be themselves.  

As leaders in your business, it's your job to create those spaces for your team and yourself.

I know from experience how easy it is to sit quietly and play it safe in the workplace and on social media. But I realized that playing it safe can ca...

Professional stylist and LinkedIn Branding Expert all wrapped into one.

I want y’all to meet Renée Lindo, the amazing human who boosted my confidence as an entrepreneur by leveling up my style. And no, I didn’t find her through a recommendation. I found her on social media.

Not the biggest fan of social media, but you know it’s almost necessary to grow your business?

You’re in good company because my guest Shannon Siriano Greenwood, Founder, and CEO of Rebelle, the network catering to women professionals, wishes she could live without it. But she understands the power and benefits of social media, especially when it comes to buildi...