In this episode of Search with Candour, Ben Goodey, founder of Spicy Margarita, joins Jack to discuss how to create revenue-driven SEO strategies.
The discussion explores how effective audience research impacts conversion rates, differentiating between top-of-funnel and bottom-of-funnel content, and the evolving role of SEO in the age of AI.
Ben shares his insights on creating revenue-driving strategies and the importance of client communication in achieving long-term success.
Follow Ben:
- Spicy Margarita: https://www.spicymargarita.co/
- How the f*ck: https://www.thefxck.com/
- LinkedIn: https://www.linkedin.com/in/benjamingoodey/
Resources:
- https://marketingcyborg.com/p/the-lema-framework-how-anyone-can
- https://withcandour.co.uk/podcast/how-to-create-content-that-stands-out-with-lily-ugbaja
- https://seo.thefxck.com/interviews/product-positioning-april-dunford/
- https://seotesting.com/
- https://www.goodreads.com/book/show/221251872-when-the-cranes-fly-south
00:00 How to make money from SEO
00:56 Introduction
02:04 Welcome, Ben Goodey
02:51 The Importance of Revenue-Driven SEO
09:39 Understanding Audience and Customer Research
13:10 The Role of Content in Building Trust
17:06 Leveraging Customer Insights for Effective SEO
29:39 Competitor Analysis and SEO Strategy
35:48 SERP Insights and Competitor Awareness
37:15 The Importance of Tracking Conversions
41:29 Integrating SEO with Broader Marketing Strategies
51:13 The Impact of AI on SEO Strategies
58:33 Final Thoughts and Recommendations
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