In this week's episode of Search With Candour, host Jack Chambers-Ward is joined by Leah Hart to explore the future of sustainable marketing in 2025.
They delve into the importance of both environmentally and personally sustainable practices. Topics include the pitfalls of greenwashing, the energy costs of AI tools like ChatGPT, and effective ways to avoid burnout and maintain personal well-being in the industry.
Follow Leah:
- Website: https://www.fourfront.us/
- LinkedIn: https://www.linkedin.com/in/hartleahc/
Recommendations
- https://www.thriftbooks.com/w/algorithms-to-live-by-what-computers-can-teach-us-about-solving-human-problems_brian-christian_tom--griffiths/10740830/item/25388624/
- https://ground.news/
- https://www.fourfront.us/blog/sustainable-digital-marketing/
00:00 Introduction
04:43 Welcome Leah Hart
07:08 Defining Sustainable Marketing
08:01 Challenges and Strategies in Sustainable Marketing
08:39 AI and Sustainability in Marketing
12:24 Identifying Genuine Sustainable Practices
22:06 Balancing Sustainability and Performance
23:35 Hybrid Work Models and Sustainability
27:12 Measuring Success in Sustainable Campaigns
29:35 The Role of AI in Sustainable Marketing
39:44 Personal Sustainability and Career Longevity
42:52 Balancing Work and Personal Life
44:00 Implementing Quitting Time and AI Tools
45:24 Building Team Relationships and Communication
49:52 Understanding Team Dynamics and Personality Types
58:04 Advice for New Marketers
01:05:50 Personal Habits for Reducing Stress
01:10:17 Recommendations and Conclusion
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