Selling Journey Management to Your VP / Journey Management Playbook S02E03

Want to secure executive buy-in? Stop waiting for a strategic brief from leadership, learn how to pitch solutions that solve your VP's biggest headache.

Tired of doing incredible journey mapping work only to realize you still aren't invited to the room where important business decisions are made? In this episode of the Journey Management Playbook, Martin and I break down a highly specific, 5-slide pitch designed to get you a seat at the executive table. Learn how to stop being viewed as just the "journey maps person" and start navigating boardroom politics like a pro.

in this episode

• Why asking your VP what could get them fired is the ultimate shortcut to tapping into executive urgency.
• A tactical, step-by-step breakdown of how to write your own strategic brief and present a high-value proposition.
• How to handle heavy pushback from stakeholders and turn a painful "no" into meaningful progress.
• How to reposition customer experience (CX) from a minor workshop activity into a core business solution.

We’ve put together an Objection Response Cheat Sheet with the most common pushbacks and ways you can navigate them. You can download it for free using the link in the show notes.

Enjoy and keep making a positive impact.

~ Marc

[1. LINKS 🔗 ]

• 👉 Playbook Slides - https://go.servicedesignshow.com/-0sy8
• 👉 Objection Response Cheat Sheet - https://go.servicedesignshow.com/journey-management-playbook-11-objection-response-cheat-sheet-podcast
• The Journey Management Playbook - https://www.theydo.com/resources/journey-management-playbook?utm_source=article&utm_medium=blog&utm_campaign=202605-Global-Marc

[ 2. GUIDE 📺 ]

00:00 Season 2 Recap

02:00 Shifting Focus to Business Impact

04:45 The CX Trust Gap Explained

06:30 Breaking Out of the Workshop Box

11:15 Creating a High-Value Proposition

29:45 Repackaging for Time Constraints

35:30 Surface vs. Root Cause Problems

40:15 Aligning Strategy with Backlogs

51:00 Re-evaluating Urgency

55:30 Handling Objections & Silence

57:00 Setting 90-Day Timelines

1:00:00 Turbocharging Your Preparation

1:02:45 Overcoming Presentation Rejection

1:04:15 Wrap-Up

--- [ 3. FIND THE SHOW ON ] ---

• Youtube ~ https://go.servicedesignshow.com/journey-management-playbook-11-youtube
• Spotify ~ https://go.servicedesignshow.com/journey-management-playbook-11-spotify
• Apple ~ https://go.servicedesignshow.com/journey-management-playbook-11-apple
• Snipd ~ https://go.servicedesignshow.com/journey-management-playbook-11-snipd