Lisa Jones is a dynamic force in the world of entrepreneurship. The founder of several successful brands, Lisa shares her journey from corporate roles to building multimillion-dollar businesses, including the inspiring backstory of her eco-friendly nappy brand, Ecoriginals and the origins of her latest venture She-com. Lisa discusses the challenges faced by female entrepreneurs, from funding and financial literacy to the societal pressures of balancing work and family. Lisa offers rich insights into building a thriving community, staying resilient, and the importance of finding your tribe.
Tune in for an eye-opening conversation that's sure to inspire and empower.
Key Topics
Lisa Jones' Entrepreneurial Journey
Background in corporate roles.
Inspiration for entrepreneurship sparked by meeting ex-husband.
Transition from corporate to self-employment.
Early Business Ventures
Catalyst for leaving corporate: the opportunity with Solar Heart.
Serendipitous business moments and intuition.
Challenges of working with a partner and domestic violence.
Personal Learnings from Adversity
Impact of an abusive relationship on personal growth.
Silver linings: humility and empathy.
Importance of a positive mindset and resilience in business.
Building and Scaling Businesses
Management and project leads as key strengths.
The story of launching Eco Originals.
Importance of pre-sales and customer engagement.
SheCom's Role and Community
Mission to support female founders.
Insights from recent surveys on female entrepreneurship challenges.
Significance of mental health, burnout, and gender expectations.
Strategies for Business Success
Importance of optimism and adaptability.
Emphasis on community building and validation.
Funding challenges for female entrepreneurs and financial literacy.
Pathway for Aspiring Entrepreneurs
Steps to get involved with Sheecom: coaching calls, courses, and community groups.
Importance of finding the right support network and guidance.
Time-stamped overview
00:00 Corporate transition
04:47 Form domestic violence survivor to Fast 30 founder
09:15 Developing an eco brand
12:51 Affordable Eco Nappies Initiative
17:54 Shecom's Female Founders Survey Results
21:08 Scaling hints: simplify to scale successfully
25:37 Shecom: Empowering women with proven insights"
28:31 Finding and solving customer pain points"
33:46 Self-Employment roller coaster"
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