Sally A. Curtis, founder of the award-winning Monetise Your Content, helps legacy-focused leaders become easy to consume and inevitable to buy from. Best known for turning books into two years’ worth of bite-sized content that extends their brand essence, she creates reusable assets that amplify visibility, build authority, and deepen audience connection.
In today’s episode of Smashing the Plateau, you’ll learn creative strategies to turn your expertise into a thriving content engine that extends your influence and drives business growth.
Sally and I discuss:
- How Sally’s career evolved from business development to content repurposing [01:28]
- The serendipitous moments that led to her business niche [02:06]
- The process of turning books and videos into hundreds of content assets [03:32]
- Why listening to others and adapting is key to uncovering your strengths [05:59]
- How to reverse-engineer your content from your sales goals [07:35]
- Using a book’s structure to create a strategic content plan [08:36]
- Building a sustainable and consistent content rhythm [10:24]
- Mapping content themes and types to your business and sales cycles [12:26]
- Differences in content strategy for individuals vs. corporations [15:52]
- How to tailor messaging for multiple decision-makers in corporate sales [17:19]
- Using community and networking for business growth [20:14]
Learn more about Sally at https://sallyacurtis.biz/content-monetization-catalyst-page
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