Jane Wesman is the creative force behind the public relations agency that bears her name. An expert in book marketing and publicity, she is the author of Dive Right In - The Sharks Won't Bite: The Entrepreneurial Woman's Guide to Success, which has been called "a clear and concise blueprint for the tasks of operating a business" by The New York Times. Wesman is a hands-on strategist who is deeply involved in every project that her company undertakes.
Her articles on marketing and entrepreneurship have appeared in such media outlets as CEO World, American Bookseller, Inc., and entrepreneur.com. Wesman served as President of the New York City chapter of the National Association of Women Business Owners for four years and is currently on the board of the Women's Media Group. Her videos about book publicity and marketing can be viewed on YouTube at Book Marketing Pro.
Jane and I discuss:
- The top challenges faced by corporate refugees transitioning into entrepreneurship [02:33]
- How to clearly define your service offerings [04:13]
- The importance of finding and understanding your niche [04:54]
- Strategies for building a targeted marketing plan [08:38]
- The role of cash flow in sustaining your business [10:04]
- Creative ways to structure your service offerings [12:20]
- The impact of AI on consulting practices [15:30]
- The value of community support for entrepreneurs [20:01]
Learn more about Jane at https://www.wesmanpr.com.
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