I Am Undefeated. And This Is How I Know. | Trey Roth

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Trey Roth spent ten years being called a failure before the world called him a success.

He founded YayStack in September 2014. Raised money. Failed. Raised again. Failed again. Facebook killed his API access and forced a full rebuild. He watched other founders zoom past him with cleaner product-market fit and shorter timelines. Two weeks before the ten-year anniversary of the company — the deadline he and his wife Ashley had actually set as the “throw in the towel” date — everything clicked.

Today YayStack is a geocaching gift card and giveaway platform. Think Pokémon Go, but instead of chasing creatures, you’re chasing real gift cards from real local businesses. The tagline is “we made advertising fun,” and Trey relaunched the whole entity around that promise in January of this year.

In this episode of Spartan Leadership, Trey and Josh Kosnick go deep on the twelve-year grind, the McDonald’s nuggets moment with his last twenty dollars, the plane crash at nineteen that changed how he views every breath, the pirated software prayer that led directly to the idea for YayStack, and the Dwight Howard six-figure investment story that started with a 51%-decided choice to get in the car when he was too tired to drive.

You’ll hear:

• Why Trey was preparing the “I quit” email to his shareholders and what changed his mind

• The identity stack — “I am undefeated, and this is how I know”

• Why “51% decided” is Trey’s action threshold and how it literally saved his twin brother’s life

• The Dwight Howard story — how a $200 Apple Pencil turned into a six-figure investment check

• The transition from platinum-selling music producer to tech founder — and the integrity moment that made the bridge

• How faith actually shows up on a Tuesday morning when payroll is due on Friday

• The 1-in-400-trillion odds that every one of us already beat

Josh’s takeaway from Trey — “I am undefeated, and this is how I know” — is added to his own identity stack on-mic. If you take one thing from this episode, take that.

FOLLOW TREY & YAYSTACK

Instagram: https://www.instagram.com/yaystack

Trey on Instagram: https://www.instagram.com/treyroth

Website: https://yaystack.co

Download the YayStack app in the App Store or Google Play — national gift card drops every Saturday through the end of 2026.

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FOLLOW JOSH KOSNICK

Website: https://joshkosnick.com

The Kairos Code (book + audiobook): https://joshkosnick.com/thekairoscode

Bridge Builder Mastermind: https://www.joshkosnick.com/mastermind

Rate and review the Spartan Leadership Podcast wherever you listen. It’s how the next operator finds the show.

Remember, the good and great are the enemies of possible. Lead like a Spartan today.

#SpartanLeadership #TreyRoth #YayStack #Entrepreneurship #Faith #Leadership #KairosCode

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