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August 17, 2026 • 46 mins

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Ken Rusk was 15 years old when he walked through a hole in the fence behind his high school, into an industrial park, and asked a construction company what they did. Their answer: we dig ditches and fix wet, smelly basements. Ken said, “I thought I was qualified for that,” and took the job. He never went to college. In 1986, he founded Rusk Industries in Toledo, OH with six ditch diggers. 

Today it’s a portfolio of construction companies with over 200 employees and nine figures in revenue. Wall Street Journal bestselling author of Blue-Collar Cash. Fox News contributor. Publicly endorsed by Tony Robbins. 

In this conversation, Ken and Josh dismantle the college lie (only 1 in 3 degrees ever get used), walk through Ken’s 5-step Path, and unpack why Ken funds Trump Accounts for his employees’ kids, launched a bourbon company for Gold Star families, and taught his framework to female inmates. Plus a first look at Ken’s new book, Rockstars and Rainmakers.

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