Why 84% Of Adults Read Nothing (And How To Fix It) | Nick Hutchison

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Nick Hutchison walked into his senior year of college with a 0% homework average and zero interest in reading. Ten years later, he's read over 1,000 personal development books and built BookThinkers into a seven-figure book marketing agency serving hundreds of authors a year.

In this conversation, Josh and Nick break down:

• The reading system Nick uses to actually implement books instead of just consuming them
• Why 4% of the books you read create 95% of the change in your life
• The SMART goal framework you should set BEFORE opening page one
• How Nick built BookThinkers as a side hustle while working a full-time B2B sales job
• The failed Argentina app build that almost ended it before it started
• The anonymous team survey that exposed his biggest leadership blind spot
• The five-year "deposit strategy" that got Jim Kwik to invite him on stage
• Why 84% of American adults read nothing — and how to reverse it

If you've ever finished a book and thought, "That was great — now what?" this episode is your operator's manual.

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CONNECT WITH NICK
Instagram: @bookthinkers
Website: bookthinkers.com
Get his book: Rise Of The Reader (new edition launching November 1st)

CONNECT WITH JOSH
Website: joshkosnick.com
Instagram: @joshkosnick
Get The Kairos Code: joshkosnick.com/thekairoscode

Remember: the good and the great are the enemies of the possible. Lead like a Spartan today.

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