SportsPro Podcast

SportsPro Podcast

Join SportsPro writers and guests for comment, insight and analysis on the matters of the moment in the global sports industry.

Episodes

September 29, 2022 39 min
With the story of DAZN's acquisition of Eleven breaking on 27th September, Tom Bassam and Sam Carp give their immediate reactions to the consolidation of two former challenger media brands, as well as what the deal means for the industry more broadly.

With Robert Sarver having announced he will be selling the  Phoenix Suns, there is also a bit of discussion (11:06) of how we got to this point, what happens next and - perhaps ...
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In the absence of George Breare, SportsPro news editor Tom Bassam is joined by senior writer Ed Dixon for a catchup on the latest sports industry news.

First up on the agenda is run through of the highlights from the recent SportsPro APAC event in Singapore, with some analysis of sessions featuring Disney Star's Sanjog Gupta, the Commonwealth Games Federation chief executive Katie Sadleir, as well as Sarah Chambers and Amy Pr...
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George Breare dials in from SportsPro APAC in Singapore for a quick catchup on the key industry news stories of the past week, namely the report that Saudi Arabia is to fund a three-nation bid to jointly host the 2030 World Cup alongside Egypt and Greece.

News editor Tom Bassam explains some of the details of the report and weighs up its chances of success in the murky world of soccer geopolitics, while there is also time for a q...
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Tony Godsick, chairman of the Laver Cup tennis tournament, as well as long-time agent of Roger Federer, and event chief executive Steve Zacks join host George Breare on this special edition of the SportsPro Podcast.

Ahead of the tournament’s arrival in London on 23rd September, the trio discuss the creative vision and continued commercial development of the Laver Cup five years after its inception in 2017.

The conversation spans...
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George Breare and Tom Bassam are joined by San Francisco 49ers chief marketing officer, Alex Chang, ahead of the new National Football League (NFL) season (18:28).

The conversation dives into the new International Home Marketing Areas (IHMA) programme and how the 49ers are seeking to make use of their new active territories. Chang also lifts the lid on how the the NFL team is working with Leeds, the Premier League outfit that the...
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Kirsten Corio, chief commercial officer at the US Tennis Association (USTA), takes some time out of her busy US Open schedule to join the podcast to discuss the Grand Slam's data-led strategy.

Before Corio dials in from New York (19:48), SportsPro's George Breare and Tom Bassam hit some of the headlines from the previous week in the sports industry. First up the latest developments from the PGA Tour's attempt to throw ...
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Motorsport writer Cian Brittle brings his motorsport expertise to a special SportPro Podcast looking back at the recent BlackBook Motorsport Forum in London.

Post event reflections are interspersed with some of the sounds from onstage and on the floor at BBMF, as the pod analyses some of the key themes to emerge from the Leonardo Hotel.

Talking points include Nascar’s efforts in the entertainment space, the enduring impact of Dr...
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SportsPro editorial director Michael Long is on the pod this week to comb through a week of industry news headlined by the launch of the Africa Super League (ASL).

Alongside regulars George Breare and Tom Bassam, the panel discuss Fifa's role in the new competition's rollout, the ASL's vague finances and CAF governance.

Conversation then turns to the National Football League (NFL) and how its increasingly close ties ...
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SportsPro senior writer Ed Dixon, who recently penned a wonderful introduction for the second season of The Hundred, joins the pod to discuss the return of the ECB's short format domestic cricket competition.

Podcast host George Breare, no stranger himself to the world of cricket, and news editor Tom Bassam also offer their thoughts on the competition, as well as its wider implications for the game.

The pod then turns its at...
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The latest SportsPro Podcast sees regulars George Breare and Tom Bassam joined by features editor Sam Carp for a soccer-centric episode.

Basking in the glory of the Lionesses winning Women's Euro 2022, discussion covers what happens next for the players, the Women's Super League (WSL) and the game at club level across Europe.

Then, with the Premier League returning this weekend, the conversation moves to the big storylin...
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Making his debut as SportsPro Podcast host, content manager George Breare is joined by news editor Tom Bassam and Nathan Homer, chief commercial officer at the London Legacy Development Corporation (LLDC), to talk about what the 2012 Olympic Games have left behind.

Homer, who joined the LLDC in 2020, outlines the successes and shortcomings of the Olympic Park in the wake of London 2012, and shares some of the plans for what wil...
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To mark Women’s Sports Week across SportsPro’s platforms, Eoin Connolly speaks to Annie Panter, MD of Ventures at Two Circles, about how women’s sport can maintain its commercial momentum. 
She explores the most effective strategies for women's sports bodies and their partners, and explains why rights holders need to focus on events and products that work to keep driving a virtuous cycle.
She also reflects on how women’s sp...
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SportsPro news editor Tom Bassam and features editor Sam Carp join Eoin Connolly for another sports industry update, including a look ahead to the World Athletics Championships in Eugene, Oregon. 

They ask what impact the track and field showpiece will have and whether the sport can evolve to find a new place in the modern media ecosystem. They also consider Nike’s influence on a hometown event, and World Athletics’ plans to rebui...
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Jenny Mitton, the women’s sport lead at M&C Saatchi Sports and Entertainment, joins Eoin Connolly and SportsPro news editor Tom Bassam to preview Uefa Women’s Euro 2022. 
They look at the expectations being set for the tournament over the next three weeks, the impact it can make in host nation England, and the commercial development of women’s soccer. Mitton also explains what is being learned about the competition’s fanbase ...
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Quentin Thom and James Newman, co-heads of PerfORM Due Diligence, join Eoin Connolly to explain what sport needs to understand about the crypto marketplace. 

They discuss the risks that sports teams and organisations should recognise before entering into crypto partnerships, especially given the complexity of companies in the sector and the speed of change. In that context, they then detail the ambitions their practice has for cre...
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Eoin Connolly and SportsPro news editor Tom Bassam are joined by Alex Duff, author of Le Fric: Family, Power and Money – The Business of the Tour de France. 
They discuss how the model of cycling’s biggest event has been shaped by the decades-long ownership of the Amaury family, consider its role as an elite global challenge and national showpiece, and ask how the outsized prominence of the Tour continues to affect the wider busin...
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SportsPro news editor Tom Bassam and media and tech editor Steve McCaskill join Eoin Connolly to reflect on another week of industry news.
First, they look ahead to The Championships at Wimbledon, asking whether the removal of rankings points will really hamper the appeal of tennis’ grass-court Grand Slam and reviewing the latest tech innovations introduced at SW19 by IBM and other AELTC partners. 
Then they look back on a busy w...
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In another session from SportsPro Live at London’s Kia Oval, Eoin Connolly speaks to Matthew Primack, senior vice president of international development at ecommerce and merchandising giant Fanatics. 
Matthew explains how Fanatics has built partnerships with the likes of the NFL, the NBA and Formula One, where it aims to innovate and how its operations are being affected by supply chain and sustainability concerns. 
They also dis...
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Eoin Connolly is joined by SportsPro news editor Tom Bassam and features editor Sam Carp to unpack one of 2022’s biggest deals so far. 
They discuss a bumper set of media rights sales for cricket’s Indian Premier League, with Disney’s Star retaining traditional TV coverage as Reliance and Paramount’s Viacom18 venture swoops in for digital rights. With over $6 billion on the board, they examine a changed picture for cricket and Ind...
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Eoin Connolly is joined by SportsPro digital editor Tom Bassam and media and tech editor Steve McCaskill to run through another week of industry developments. 
As LIV Golf tees off for its first event in St Albans, they ask what the contentious Saudi-backed series aims to bring to the sport and who it can bring along other than its opening field. 
Then, as Forbes reports LeBron James to be the first active NBA player worth US$1 b...
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