Square Stories

Square Stories

At SquarePlanet, we believe insightful, impactful stories should be shared and celebrated. That’s why we created Square Stories, which takes a deep dive into what makes amazing individuals in business tick. The podcast very much follows the structure of its namesake — every episode covers four distinct sides of each guest. So come along for the ride as our founder and CEO Brian Burkhart gets the inside scoop about where our guests came from, where they are now, what they’ve learned along the way and what’s on the horizon.... Show More

Episodes

October 27, 2020 48 min

When she began her career, Suzanne Ratti was told repeatedly that there was no place for a woman in sales. Luckily for her, she persevered despite what everyone told her, and today she runs her own company, Ideas360, a sales-driven marketing company that helps small-to-mid-sized businesses create strategies, content, and accelerate growth. Suzanne's passion for solving, instead of selling, has allowed her to succeed as a consul...

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Leticia Henry never thought she'd be working with the gun, knife, and tactical armor companies, but that's where her life in sales began: selling ads to gun magazines. Today, she serves as a sales consultant at HubSpot, where she works in two languages (English and Spanish) to orchestrate the entire sales cycle from prospecting to customer acquisition, retention, and growth.

Leticia's willingness to be direct while also...

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Naren Arulrajah, the founder and CEO of Ekwa Marketing, a digital marketing firm, has established his company based on the concept of "ekwa," which means being at one with the moment. Naren is a consultant, speaker, author, and above all an inspirational innovator.  He became an entrepreneur after being fired so many times that he realized what he truly needed to do was go out on his own and be his own boss. He's commit...

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Liston Witherill, the creator of the "Serve—Don't Sell" method, is fascinated by why people make the decisions they do, and how to change their decision-making processes.  After a short stint as a hip hop artist and a master’s degree in environmental science and management, he now lives and breathes the world of sales. 

Since 2018, he's been focusing his energy 100% on marketing and selling professional services. He...

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Warren Barry's work strives to connect the dots between cognitive stress and team success. Warren works with organizations, human resource management, and managerial teams to reveal the internal potential of the human capital they already possess along with the risks and costs of cognitive stress.

He's an award-winning pioneer in the field of human resources who studies the implications of counterintuitive work environments...

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September 22, 2020 56 min

Tony Wilkins is famous for the way he provides perspectives, stories, insights, and analogies to business leaders that conjure up the response, "Hmmm. I hadn't thought of that."  He's renowned for his penchant for asking provocative questions that lead to creative epiphanies. Nationally active in the early stage innovation ecosystem, Tony mentors, connects and invests in Seed and Series A rounds of startup companies...

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Dave Knox is the kind of guy who has been ahead of the curve since he began his professional career right out of college, when he began his journey in brand management at Proctor & Gamble. 

He is widely recognized as an innovator who bridges the worlds between brand marketing, digital, and entrepreneurship, and is the person to learn from if you want to understand how to take risks and build a career for yourself that aligns wi...

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Gair Maxwell knows that success doesn't come to those who wait--success comes to those who do the work, who hit their bucket of balls every single day, who never stop striving. His lifelong fascination with how things become "legendary" has translated to his work today dissecting how the world's top brands become simply irresistible through the power of story. He travels the world speaking on a range of subjects, al...

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There are some people who live and breathe sales, and Becc Holland is one of those folks. For her, figuring out how to help people make sales in a genuine way, while still integrating the best automation that our current tech has to offer, is her passion, her profession, and her absolute forte.

Born and raised in Texas, Becc is now based in San Francisco, where she works for Chorus.ai, a conversation intelligence platform that is c...

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Gino Wickman is an entrepreneur's best friend. In fact, it’s all he thinks about. His six books on the topic have sold over a million copies, his lectures, speeches and teachings have been enjoyed by massive numbers of people and over one hundred thousand companies currently use his platform for their operating model.

His life’s work is really quite simple: help the 4% of the population with the right six traits to become the b...

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Master marketer and self-described Texas boy, Steve Brown discusses the idea that marketing today is best served by those who can combine the latest technologies with the most human-centered approach. It’s bigger than algorithms, apps, ad words and analysis. Instead, it’s about knowing that people matter most and recognizing how to connect with them. 

Throughout this easy-going conversation, many nuggets of wisdom emerge, including...

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February 24, 2020 62 min

With a stated goal to become a master of curiosity, Oakland, CA-based executive coach David Gerber helps people traverse one of the most difficult journeys on the planet: their own life. This deeply personal, highly emotional and wildly interesting conversation provides insights everyone can benefit from. 

David explains how personal growth begins by utilizing one of the most untapped resources of our minds: curiosity. He uses this...

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February 12, 2020 58 min

You’re entitled to your opinion, but Doug Sandler believes being nice in business and life is the only way to be. And this isn’t just a passing whim for him. Using positivity as his internal compass, and a series of career journeys that seem right out of a Hollywood script, Doug has crafted a framework for success. 

His best-selling book “Nice Guys Finish First”, paved the way to his wildly successful podcast, the “Nice Guys in Bus...

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From a very early age, Robert Blackwell Jr. has always seen the world in numbers. Think of the Fibonacci Sequence, he’s able to see patterns and create actionable data. At the core, Robert is an entrepreneur. Always evaluating opportunities to make money, Robert combines his unique skill set to stand out from the rest.  

As an eight-year-old, he collected empty soda bottles for change. As a twelve-year-old, he washed dishes at a re...

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Elyse Guidas is a deep thinker and always has been. She’s moved and grooved, in and out of her hometown of Phoenix, all while being focused on the well being of others. As the CEO of Farm Express, a fleet of former city buses transformed into mobile produce markets built to serve communities in food deserts, she’s focused on creating an even playing field for all. 

Armed with a truly unique revenue model, an inherent passion for th...

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Lauren Bailey has always been comfortable in uncomfortable situations. Where others would wither away or tremble in fear, Lauren thrives. From picking and paying for college to building restaurant concepts, her creative problem solving has led to massive success. She’s a powerhouse; equipped with boundless energy, a deep wanderlust to experience the world and brains equal to her brass fortitude, Lauren makes things happen. 

Armed w...

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Haley Rushing believes that discovering your life’s purpose is perhaps the most important thing you’ll ever do. But she also understands that’s not an easy task — for both individuals and organizations… That’s where her purpose comes in. 

Join us as Brian talks with Haley about how traveling as a child shaped her worldview, how not having a plan can be the best path, why having a purpose should drive brand creation, and how importa...

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Sentari Minor believes in the power of doing good. No, not doing “well” — doing good, as in changing the world. He also believes in the power of relationships. Sentari leverages those two beliefs to lead his mission as a social-impact advocate and passionate relationship builder. 

Join Brian Burkhart as he talks to Sentari about his Phoenix roots, life at a small liberal arts college, Arby’s Jamocha shakes and his perfect gig. Oh, ...

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Brad Farris believes business founders are control freaks who need to learn to let go. His purpose is to help the founders and owners of various firms do just that — let go so their businesses can grow and their people can thrive. 

As the founder and principal advisor of Anchor Advisors, Brad has served as a small business advisor to more than 100 companies. He and the team at Anchor believe in the power of the four P’s — purpose, ...

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Pearl Chang Esau believes that access to an excellent education is transformational for individuals, families and communities. Deeply committed to improving life prospects for all, regardless of socioeconomic status, ethnicity or disability, she champions educators, students and disadvantaged populations so that they can reach their full potential.

Pearl is a BIG DEAL. She’s received tons of community recognition, including the ATH...

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