Square Stories

Square Stories

At SquarePlanet, we believe insightful, impactful stories should be shared and celebrated. That’s why we created Square Stories, which takes a deep dive into what makes amazing individuals in business tick. The podcast very much follows the structure of its namesake — every episode covers four distinct sides of each guest. So come along for the ride as our founder and CEO Brian Burkhart gets the inside scoop about where our guests came from, where they are now, what they’ve learned along the way and what’s on the horizon.... Show More

Episodes

February 23, 2021 51 min

Meet Liz Coufal, a woman who breaks down social stigmas and misogyny while fighting for the rights and equality of all people. This Texas woman has relentlessly pursued her passion for social activism since the age of 15, building herself into an absolute fireball of a woman who has a successful career in tech startups, social activism, environmental justice, and even her own website dedicated to educating people about democracy an...

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How does a small-town boy become a rock n’ roll legend, successful author, and motivational speaker? Kenny Aronoff will tell you because that’s exactly what he did. Building his career from nothing but perseverance and an immensely strong work ethic, Kenny has performed with big names such as John Mellencamp, The Rolling Stones, Bruce Springsteen, Lady Gaga, Bob Dylan, and more. You name it, he’s probably played it. He attributes h...

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Founder of Mugsy Jeans, Leo Tropeano, creates the most comfortable jeans in the world. After suffering years of discomfort and lack of style when shopping for menswear, Leo gave up everything to build Mugsy into the powerhouse it is today by teaching himself photography, graphic design, and working a multitude of odd jobs to make ends meet. His hard work  combined with the help of his team who share a combined vision and passion ha...

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Allye O'Brien boasts a proven track record of success as a Sales leader for both top-of-the-funnel and quota-carrying contributors. Experienced with building out Sales organizations, including quotas, goals, monthly and quarterly targets, and five-year planning, she is now involved in work that is deeply aligned with her ideals. She serves as the Director of Revenue Operations at Chief, a professional coaching network that aims...

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Michelle Schifrin is a sales and account management professional with 10+ years of experience within fast-growing technology companies and enterprise SaaS organizations. Currently, she works for Carta, a company working to create more liquidity in the private market. Their mission is to create more owners, which resonates with Michelle, since she is passionate about democratizing wealth in a disruptive way.

 

A passionate manag...

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Park Howell, a 30+ year veteran of the advertising industry, is passionate about the power of stories in our lives and businesses. He spends his time offering Business of Story workshops that help businesses clarify their stories to amplify their impact, and consults, teaches, coaches and speaks internationally to help leaders and communicators rise above the noise of the Attention Economy and be heard using the power of brand ...

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Reva Pellerin serves as a Business Development Manager at Vidyard, an exciting and very COVID-relevant company helping B2B organizations use video to tell their story and communicate in a more human way. Vidyard provides users the data to understand how video is impacting their business, and Reva's five years there have been focused on helping organizations leverage video as a way to tell their story and humanize interactions i...

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Kelly Donahue-Piro's career has come a long way since dressing up as the mall Easter Bunny during high school. These days, she's doing the impossible: making insurance feel not only necessary, but fun.

 

Widely recognized in her industry as a real game-changer, she’s the Founder and President of Agency Performance Partners and Co-Founder of sister marketing company, Agency Appeal.  An in-demand speaker at regional and natio...

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Ryan Hogan built a multi-million dollar organization within its first year of business, while also serving in the U.S. Navy. As the co-founder and CEO of Hunt A Killer, Ryan is dedicated to finding ways to merge fictional storytelling with real-life experiences through event activations, responsive membership boxes, obstacle racing, film, and premium content platforms. 

 

Ryan finds great freedom in entrepreneurship and attributes ...

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There was a time, not too many years ago, when Keegan Chapman was the team enforcer on her soccer team. She was the best at “taking out” the other teams’ best player. Today, this  competitive streak is put to use as the Vice President of Sales at Victory Lap, self described as the world’s leading Sales Education company. She works daily to provide aspiring professionals with world class education and career opportunities, as well a...

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As someone who grew up as a part of a family business, Courtany McNamara learned how to speak to clients like she would speak to her dad: listening to them deeply while trying to understand their unique situation and pain points.

Today, Courtany is a Sales Manager at Insightly, a company that  provides customer relationship management software for businesses of all sizes across a range of industries. She’s tasked with managing a te...

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If you've ever wondered what exactly makes a marketing technique effective, well then, Will Leach has your answers, and we're willing to bet those answers will surprise you. That's because Leach is an expert in all the ways that non-conscious factors affect your decision-making processes. 

As the founder of the Mindstate Group, Leach works to provide behavioral science-based tools and resources to help businesses build ...

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Kasey Jones has a long term career aspiration: she wants to be a modern-day, female, tattooed, cursing version of Mr. Rogers, but specifically for entrepreneurs.  She has defined her career leveraging creative and innovative methods to help business owners build long-lasting relationships with the people that matter most to their business - buyers, partners, and community.  

Kasey founded her company, A Better Jones, with the missi...

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Jess Roman is a woman of the world. Currently the national director for Meltwater in Canada, she’s enjoyed an extremely unique upbringing: born to Romanian parents in Paris, she spent most of her formative years attending an international school in Togo, West Africa.

Her skills include a profound ability to change, which she learned at a young age, has been evident in her uncommon success in the world of sales. One of her greatest ...

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Tamara McMillen has spent many prosperous years in the world of sales, holding positions such as Executive Director of Sales at Virgin Media and a variety of senior sales positions at Verizon Digital Media Solutions and Hitachi Business Systems.

Today, California native, now living and working in London, Tamara McMillen is focused on improving the industry and is currently encouraging all businesses to adopt a wider vision when it ...

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When she began her career, Suzanne Ratti was told repeatedly that there was no place for a woman in sales. Luckily for her, she persevered despite what everyone told her, and today she runs her own company, Ideas360, a sales-driven marketing company that helps small-to-mid-sized businesses create strategies, content, and accelerate growth. Suzanne's passion for solving, instead of selling, has allowed her to succeed as a consul...

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Leticia Henry never thought she'd be working with the gun, knife, and tactical armor companies, but that's where her life in sales began: selling ads to gun magazines. Today, she serves as a sales consultant at HubSpot, where she works in two languages (English and Spanish) to orchestrate the entire sales cycle from prospecting to customer acquisition, retention, and growth.

Leticia's willingness to be direct while also...

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Naren Arulrajah, the founder and CEO of Ekwa Marketing, a digital marketing firm, has established his company based on the concept of "ekwa," which means being at one with the moment. Naren is a consultant, speaker, author, and above all an inspirational innovator.  He became an entrepreneur after being fired so many times that he realized what he truly needed to do was go out on his own and be his own boss. He's commit...

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Liston Witherill, the creator of the "Serve—Don't Sell" method, is fascinated by why people make the decisions they do, and how to change their decision-making processes.  After a short stint as a hip hop artist and a master’s degree in environmental science and management, he now lives and breathes the world of sales. 

Since 2018, he's been focusing his energy 100% on marketing and selling professional services. He...

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Warren Barry's work strives to connect the dots between cognitive stress and team success. Warren works with organizations, human resource management, and managerial teams to reveal the internal potential of the human capital they already possess along with the risks and costs of cognitive stress.

He's an award-winning pioneer in the field of human resources who studies the implications of counterintuitive work environments...

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