Televisionation
Welcome to our Televisionation podcast show, which showcases executives, innovators, creatives, and invited analysts, in dialog with ITVT founder and editor-in-chief, Tracy Swedlow. These podcasts also offer audio of sessions from our TV of Tomorrow Show (TVOT) conferences (produced twice a year in San Francisco and New York); video interviews, as well as other types of updates and content. Our readership is mostly made up of thousands of listeners in over 150 countries. Founded in 1998 by Tracy Swedlow, InteractiveTV Today ITVT is the most widely read and trusted news source online on the rapidly emerging medium of multiplatform, networked, broadband interactive television. We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business through our Web site (itvt.com). Contact tracyswedlow@gmail.com to find out more or to pitch yourself to be interviewed!
Episodes
SUMMARY
The discussion at TVOT NYC 2024 focused on overcoming fragmentation in TV advertising. Key points included the financial challenges in the TV landscape, the need for advanced technology, and the integration of business practices. Jeff Blaszack f...
This discussion at TVOT NYC 2024 focused on practical AI applications in the media and entertainment industry. Key points included using AI to enhance video content creation, such as increasing video production speed by 10 times and automating closed captioning, which boosted efficiency. AI was also leveraged for content discovery, personalizing user experiences, and improving metadata to enhance ad performance and user enga...
The panel discussed the evolution of branded entertainment, emphasizing the need for a balance between creative content and brand messaging. Key ingredients for success include a compelling idea, a producer, funding, distribution, marketing, publicity, and a brand partner. Examples highlighted included Expedia's co-produced content with Elite Media Group and Amica Insurance's partnership with the Boston Celtics. The importan...
The key topics discussed in the conversation include: AI, TV content, interactive content, generative AI, AI-powered filmmaking, democratizing content creation, AI as a tool in the creative process, controlling AI in content creation, and the future of AI in television and media.
PANEL DESCRIPTION
Is content crafted all or partly through artificial intelligence the next giant TV programming leap? Will viewers embrace live-actio...
The key topics discussed in the conversation include: monetizing connected TV, innovations in CTV advertising, challenges and opportunities in CTV, live sports and personal shopping on CTV, and the future of CTV and advertising.
SESSION DESCRIPTION
With Connected TV (CTV) advertising projected to be the fastest-growing segment of the media landscape over the coming year, this session will explore how CTV is giving rise to new m...
Talk Back to Television welcomes our friend Gabriel Berger, Head of Media and Entertainment Industry Solutions for Cognizant. As we all know, Cognizant helps companies modernize technology, reimagine processes and transform experiences so they stay ahead in a fast-changing world. In five minutes, Gabe tells us what’s gone wrong in the media and entertainment industry, and what we need to do to fix it going into 202...
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.This episode features writer and director, Sheldon Epps (directing credits include episodes of Netflix’s “The Upshaws,” “Frasier,” “Friends,” “The George Lopez Show,” “Everyone Loves Raymond” and many others), who for two decades was also artistic director of the Pasadena Playho...
Talk Back To Television welcomes Gerard Kunkel, Founder and Managing Partner of Next Media Partners, LLC. Gerard appears IRL (In Real Life) to continue the conversation we started with Chris Falkner (also of Next Media Partners) to replace the Mystery of the Metaverse with the Reality of the Opportunity.
Sometimes you just can’t take yourself too seriously. And that’s why we welcome Patrick Donoghue from Next Media Partners to this week’s episode of Talk Back to Television. It’s all about the Reality of the Metaverse (which is an oxymoron if we’ve ever heard one), getting “a Ph.D in **** I don’t understand” to be able to design content for the Metaverse, and of course those *** **** Goggles!
Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.
Like many of you, I have an old WebTV box somewhere in the attic. 25 years ago, it felt like the concept of playing hit games shows like “Jeopardy” and “Wheel of Fortune” on TV would usher in the Era of Interactive Television. And for the...
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.This episode features Josh Ellingson, a San Francisco-based artist whose work employs and explores television and video in multiple ways. Among other things, he discusses why he is passionate about experimenting with analog television sets and archival video in his art; explains how ...
The Friday Fireside welcomes Madeleine Noland, President at Advanced Television Systems Committee. In a very personal conversation, Madeleine shares how she first came to the television industry, then to advanced television, to LG Electronics and finally to ATSC. We discuss the creation of the NEXTGEN TV branding, the importance of CONTENT to the successful deployment of NEXTGEN TV and the broad future of ATSC 3.0 an...
Today’s guest on The Friday Fireside is Jeff Greenfield, CEO of Provalytics. Provalytics unifies all media, including walled gardens, CTV, TV, OOH, radio, direct mail, and print, providing deduplicated, privacy-compliant reporting which includes synergies, carryover, ad stock and consumer sentiment, and separates incrementality from the baseline. With an extensive advanced advertising background at WideOrbit, C3 Metr...
Today’s episode of Talk Back to Television, sponsored by Mediaocean, welcomes Jon Giegengack, Principal at Hub Entertainment Research. Jon addresses a comment from Lisa in Los Angeles: “I have all these channels AND I CAN’T FIND ANYTHING!”
Today’s guest on Mediaocean’s Talk Back to Television is Matthew Durgin, Senior Director/Smart TV Business Team Leader for LG Electronics North America. Matthew picks up on the conversation started last week with Jon Giegengack, answering the concerns of Lisa in Los Angeles, who has a ton of channels and services AND STILL CAN’T FIND ANYTHING TO WATCH!
Talk Back to Television welcomes Serena Xu, product designer (and one of the winners of the 2014 TVOT Hackathon). Serena gives us pointed CONSUMER feedback on the state of the streaming business: Who’s doing it wrong, and who’s doing it right—with specific recommendations for how to fix the whole mess! Instructive and fun!
The Friday Fireside welcomes popular media veteran, Larry Samuels, who after a career in advanced advertising for Kenzan, GroupM, DISH Network and Cablevision, is venturing into the world of podcasting. It’s actually a return to “radio” with a group of friends which whom he had successful sports talk show on Sirius XM. A fun and informative conversation.
This episode features Svana Gisla, Co-Producer, and Baillie Walsh, Director of ABBA Voyage, a hybrid virtual/IRL concert series centered on “ABBAtars,” digital avatars of the Swedish super-group, ABBA, which portray its members as they appeared in 1977, the group’s heyday. The concerts take place in the ABBA Arena, a purpose-built facility at the Queen Elizabeth Olympic Park in London’s East End.
Gisla and Walsh prov...
This episode features Jason Kyle, co-founder of the Creators Writing Room (the other co-founder is Lee Aronsohn, co-creator of the sitcom, “Two and a Half Men” and Executive Producer of “The Big Bang Theory”) and Head of Development at CWR Productions, discussing the process of pitching content ...
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