The panel discussed the evolution of branded entertainment, emphasizing the need for a balance between creative content and brand messaging. Key ingredients for success include a compelling idea, a producer, funding, distribution, marketing, publicity, and a brand partner. Examples highlighted included Expedia's co-produced content with Elite Media Group and Amica Insurance's partnership with the Boston Celtics. The importance of leveraging brand reach, ensuring ROI, and creating content that engages audiences without feeling like traditional ads was stressed. The panelists agreed on the value of collaboration, transparency, and aligning content with consumer interests to drive engagement and brand loyalty. SPONSORED BY LEAP MEDIA GROUP
SPEAKERS
- Brian Kekich, Director, Content Partnerships, Red Bull
- Chris Pizzurro, Chairman, Leap Media Group
- Michele Fino, Chief Storyteller, Michele Fino, LLC (Moderator)
- Paul Furia, Head of Content and Creative Packaging, Media By Mother
TOPICS
The key topics discussed in the conversation included branded entertainment, content creation, brand partnerships, audience engagement, distribution and promotion, ROI and measurement, collaboration and transparency, advertising, entertainment, and social good.
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