The key topics discussed in the conversation include: monetizing connected TV, innovations in CTV advertising, challenges and opportunities in CTV, live sports and personal shopping on CTV, and the future of CTV and advertising.
SESSION DESCRIPTION
With Connected TV (CTV) advertising projected to be the fastest-growing segment of the media landscape over the coming year, this session will explore how CTV is giving rise to new monetization opportunities through interactive ad formats, shoppable TV/tcommerce, data generation, granular targeting, and more. Panelists drawn from companies at the forefront of the fast-evolving CTV economy will address such questions as: What innovations in advertising and other forms of CTV monetization are proving effective, and why? What kinds of programming are generating the most viewer engagement with CTV advertising and commerce? And, as CTV and FAST inventory grow, how will CTV advertising and commerce opportunities evolve and mature? Panelists include:
- Chris Pfaff, CEO, Chris Pfaff Tech Media (Moderator)
- Dallas Lawrence, CSO, Telly
- David Apostolico, Chief Distribution Officer, QVC/HSN+
- Fred Godfrey, CEO, Origin
- Jennifer Monson, VP of Sales, Fubo
- Mark Lee, Head of North American Content Business Development, LG Electronics
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