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October 28, 2025 22 mins

Associations are all asking the same questions: How do we make AI and data work for us? How do we use it in a way that is both practical and ethical? Today’s guest, Tori Miller Liu has answers. She is the President and CEO of the Association for Intelligent Information Management and a leading voice in associations about AI ethics and data literacy. 


Along with our host, Christine Shaw, Tori discusses what it takes for an association to implement emerging tech in helpful ways. Tori shares the tech skills every association will have to develop, as well as how to stay true to your membership base as AI reshapes the workforce. 


In this episode, you’ll learn: 

  • How to use AI to enhance human-to-human connection. 
  • How to navigate tough conversations about AI’s workforce impact.
  • The importance of a human-centric approach to emerging tech. 
  • How to map your association’s data ecosystem. 
  • Why data literacy matters now more than ever.


About our guest:

Tori Miller Liu, MBA, FASAE, CAE, CIP is the President & CEO of the Association for Intelligent Information Management, the world's leading association dedicated to the information management industry. She is an experienced association executive, technology leader, speaker, and facilitator. Previously, she served as the Chief Information Officer of the American Speech-Language-Hearing Association. A longtime contributor and volunteer in the association community, Tori is a current member of the ASAE Executive Management Advisory Council and a co-founder and past Board Member of the Association Women Technology Champions. She was named a 2020 Association Trends Young & Aspiring Professional and 2021 Association Forum Forty under 40 award recipient. Tori was honored to be named an ASAE Fellow (FASAE) in 2023.


Resources:

Recommended Reading: AI Activation Code: Challenge the Conventional, Transform Your Company, and Lead the Future

Explore more on practical uses for AI in associations

Visit: AssociationAdviser.com


Connect with AIIM & Tori Miller Liu:

LinkedIn: @AIIM & @ToriMillerLiu

Facebook: @AIIM

Visit: AIIM.org


Connect with Us: 

LinkedIn: @NaylorAssociationSolutions


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