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October 21, 2025 68 mins

On this episode of the podcast, we're joined by Deon Stokes, MBA—entrepreneur, speaker, strategist, and founder of The Ambition Brand—for a powerful conversation about what it really takes to reinvent yourself at 40 (or any age).

Deon shares her own journey from political campaigns to building successful businesses in media, strategy, and tech, and now dedicates her platform to helping ambitious women design lives and careers that align with their purpose and financial goals.

With nearly two decades of experience, Deon breaks down the mindset shifts, planning tools, and practical strategies women need to confidently pivot, whether they're launching a new business, starting over after a setback, or simply craving a life that feels more aligned and fulfilling.

 

What Deon Discussed on the Podcast:

  • Her personal story and how it shaped her mission to help women reinvent themselves.
  • What reinvention looks like after 40 and why this stage of life is so powerful for transformation.
  • Key financial mindset shifts women need to make before leaping into a new career, business, or passion project.
  • How to craft an intentional reinvention plan that aligns with ambition and financial wellness.
  • Using planners, clarity exercises, and income projections to map out a new chapter.
  • Encouragement for women who feel it's "too late" to make a bold pivot.
  • The role of discipline in turning purpose into sustainable financial and personal progress.
  • The first three steps to take when ready for reinvention but unsure where to start.

AND SO MUCH MORE

 

How to Keep Up With Deon:

 

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