The Side Plan

The Side Plan

I'm Fran Canete, an online entrepreneur that truly believes in a different way to build a business. Here you will learn how to build a successful online business. Like you, I am an online entrepreneur and I know how lonely this journey could be, but you are not alone! I am here to share with you EVERYTHING I learn on my journey of building my online business. I will provide you with the best business tips, strategies, and advice from the best entrepreneurs to help you succeed with your online business.


October 29, 2020 13 min

There is nothing more frustrating than creating content that doesn’t resonate with your target audience.

If this sounds familiar to you...

Chances are that you are not identifying your niche market correctly. 

In this episode, I am going to help you find the right niche for your business. So your content will resonate with your audience, and ultimately you will engage with your potential customers and make more sales

In this podcast ep...

Mark as Played

We all know that SEO is so important to get your valuable content in front of the right people. 

The problem is that out there are so many techniques, tactics, and strategies that promise you to rank your content to the top positions in Google.

Link building, white hat SEO, stealing keywords from your competitors, setting the right architecture…

Feels exhausting and overwhelming!

You started your business because you wanted to serve yo...

Mark as Played
October 15, 2020 14 min

I couldn’t tell you how many times I’ve been paralyzed in front of a blank page because I didn’t know what to talk about.

It feels overwhelming, and the more you try, the more blocked you are.

I used to feel this way whenever I was creating new content or writing a script for my podcast, or just writing an email.

It's like you can't come up with good content ideas anymore.?

What if I've already said everything I know? What ...

Mark as Played

If you are like me, one of the most stressful and overwhelming experiences that you will face is public speaking.

But what if I tell you that the ability to speak to others is a skill that you can learn? Even if you are an introvert!

This week I am interviewing Brenden Kumarasamy.

Brenden is a public speaking coach. He has an inspiring story overcoming adversity and building a life of purpose and meaning helping others to tell their s...

Mark as Played

Creating new content that no one sees feels so frustrating.

That’s exactly how I was feeling for a long time until I understood that creating great content is not enough.

I learned that the hard way, spending long hours creating content, researching topics, and adding lots of value just to see how no one was seeing my content.

Creating remarkable content without spending time and resources promoting that content is a bad strategy. Is ...

Mark as Played
September 17, 2020 13 min

Until I figured out this, my content was having ZERO engagement.

I was wondering why my content was having not traction, clearly, I was doing a huge mistake with my content creation.

But I didn’t know what.

My mistake was the same as many other content creators: I was creating content that was interesting for me but not for my audience.

Sounds silly, but this is the number one reason why most of the content out there underperform or go...

Mark as Played

You can be one podcast away from becoming a renowned expert in your industry. Of course, if you are able to become a master guest-podcaster.

In this week’s episode of The Side Plan, I’m sharing with you how to pitch a podcast to be featured as a guest in any podcast that you want.

As you know, I am podcasting for a while now and I can tell you something, I have received many types of proposals from potential guests.

Some of them, auto...

Mark as Played

Developing the right skills will set you apart from 90% of entrepreneurs that are struggling to succeed in their businesses.

The reason is simple, there are certain core skills that you, and only you, must master if you want to lead your business to success.

I’ve been an entrepreneur for the last 10 years and I can tell you something, I’ve made every single mistake along the way. Carrying unnecessary stress and anxiety because I lack...

Mark as Played

Building a business based on your expertise and knowledge is hard, let’s face it. Actually it’s supposed to be hard.  

We are living in a highly crowded online world where every day is more difficult to get the attention of your audience. Actually, we have just a few seconds to catch somebody’s attention before is gone forever.

So, how can you get their attention, provide lots of value, and engage with them in a unique way?

This is wh...

Mark as Played

In my personal experience, if you are working to build a massive online following, there is a counterintuitive strategy to follow: create one true connection at a time.

Sharing your personal story online (especially on social media) is crucial for building a relationship with your audience that will last over the years.

In a world of vanity metrics, this strategy doesn't sound very sexy, but the key is to target the right audienc...

Mark as Played
July 30, 2020 13 min

Today I want to share with you a fascinating topic that I’ve seen in constant evolution for the last 8 years.

This is how can you become a Digital CEO and run a successful business online???

Back in 2008 when I started my first online business I was absolutely lost and to be honest I was completely mistaken about how a successful business should be.

Get Access To My Secret Vault With Resources To Become A Successful Online Entrepreneu...

Mark as Played

The most effective way to build an online business today is by sharing your knowledge and expertise with your audience.

Today I am sharing with you how to overcome the "fear" of teaching your audience and build an engaged tribe. 

Mark as Played

LinkedIn is all about authority, credibility, and building relationships.

This week I am bringing to you a podcast episode focused on how to boost your Social Selling Index on LinkedIn.

Let’s be honest.

Did you really know there was such a thing? Did you know that LinkedIn has a Social Selling Index that measures your activity, and therefore your chances of successful selling on LinkedIn?

I’ll show you first how to check your SSI to di...

Mark as Played

This week I am so excited to be featuring Chris Ducker, which you probably already know. He is a well-known entrepreneur, author, podcaster, public speaker, and a lot more.

I am going to tell you a secret this week, something a bit personal. During these chaotic times, I’ve been struggling with my daily productivity and goal tracking at some points.

Ok, what’s new about that? You are probably saying. EVERY ENTREPRENEUR is struggling ...

Mark as Played

Unless you can stay centered and grow through uncertainty you’ll be always suffering as an entrepreneur. I’m sorry, but this is something that I learned in the crisis of 2008 when I started my first business.

The truth and the matter are that (almost) anyone can start and grow a business when the economy is right, the markets are right, the right clients have money to pay you and your cashflow is looking spectacular.

The question is:...

Mark as Played

How can you stay focused on your business goals when the world is falling apart?

This is the question that I asked Kimberly Afonso (aka The CEO Whisperer) a few weeks ago.

In Kimberly’s words: “Is not the time to be super productive all the time but find the way to work smarter, strategically”.

Identify key daily goals that will give you instant progress toward your goals.

Depending on where you are right now, it could be…

  • Reaching out ...
  • Share
    Mark as Played

    Almost every single time when I used to say that I work from home, people get shocked about it!

    Today, we are living a totally different reality.

    Bur for some reason, people still think that working from home as something temporary. You know, if you are not working in an office, you are not actually working after all.

    At the same time, big corporations such as Apple, Amazon or Netflix have a full “remote work” program that their emplo...

    Mark as Played

    Starting a business is difficult, but starting and growing a business in the middle of a crisis is 10x more difficult.

    I now that because I started my first business (still alive) in the middle of the 2008 economical crisis.

    If you are starting a side business or in the early stages of it, your first reaction probably is to leave it on standby for a while. And, quite honestly, I don’t blame you.

    It feels so scary right now.

    But wait a ...

    Mark as Played

    Welcome to another special episode of The Side Plan on this Chaospreneur daily series.

    If you are new, I am sharing my learnings, miseries and small victories through the process of being an entrepreneur in times of chaos

    Your market still needs your help

  • The feeling that we all entrepreneurs have right now from the market is that everything has frozen.
  • Some industries are going to be idle for a while.
  • You can pivot your business and ad...
  • Share
    Mark as Played

    The game has changed

  • 2 weeks ago we were playing according to certain rules, today the game has changed and we need to start playing according to new rules.
  • The market is changing, many things that you used to do are going to disappear, at least for a while, and other new opportunities will appear.
  • If you want to keep growing you need to accept uncertainty

  • The skills, tactics and strategies that you used to grow your business or profes...
  • Share
    Mark as Played

    Popular Podcasts

      If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.

      Dateline NBC

      Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

      Morbid: A True Crime Podcast

      It’s a lighthearted nightmare in here, weirdos! Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Join us for a heavy dose of research with a dash of comedy thrown in for flavor.

      The Daily

      This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

      Crime Junkie

      If you can never get enough true crime... Congratulations, you’ve found your people.

    Advertise With Us

    For You

      Music, radio and podcasts, all free. Listen online or download the iHeart App.


      © 2022 iHeartMedia, Inc.