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July 8, 2025 17 mins

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Let's talk about the elephant in the room that nobody wants to discuss—what happens when you lose your rank in network marketing. Whether you dropped from pink diamond to blue diamond or lost that coveted leadership position, the shame and self-doubt can be crushing. But here's the truth: rank drops happen to almost EVERYONE in this industry, and they say absolutely nothing about your worth as a leader or person. In this episode, Rachel gets real about why ranks fluctuate, how to protect your confidence when it happens, and most importantly, how to turn this setback into the fuel for your epic comeback story.

KEY TAKEAWAYS

Rank drops are normal business cycles, not personal failures - They happen due to team changes, market shifts, life circumstances, or strategic business decisions, and they don't erase your past achievements or skills

Your identity isn't your rank - When you tie your self-worth to external validation like titles and recognition, you set yourself up for devastating confidence crashes that keep you stuck

Control your narrative instead of letting shame control you - You get to decide how you talk about your situation—choose "I'm rebuilding" over "I'm a failure" every single time

Use the experience as credibility, not shame - Having both success AND setback makes you more relatable and trustworthy to your team than someone who's never struggled

Focus on rebuilding fundamentals, not rushing back - Build solid foundations like repeat customers and consistent activity rather than chasing quick rank advancements that won't last

Redefine success beyond rank - Stop letting company titles determine your worth and start measuring success by skills developed, people helped, and personal growth achieved

CTA

Your comeback story is waiting to be written, and Rachel's cheering you on every step of the way! Ready to turn your setback into your setup for success? Head over to Instagram and slide into Rachel's DMs with the word "PODCAST" to grab her free 90-day action planner—because who doesn't love a good template to map out their comeback? Plus, she promises no weird "hey girl" messages or pushy sales pitches. Just real support from someone who gets it.

Don't forget to subscribe to the Direct Sellers Podcast and leave a review if this episode hit home—your comeback story could inspire the next network marketer who needs to hear this message!


Hang out with me more!
Send me the message PODCAST over on Instagram at @rachelaperry and I’ll send you my "Parties-Optional Profit Plan!"

For Additional Resources for Direct Sellers:
www.rachelaperry.com

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Welcome to the Direct Sellers Podcast, the podcast
for direct sellers who are readyto get uncomfortable, build
their business and grow a teamwhile changing the face of the
direct sales industry.
I'm your host, rachel Perry.
Join me as we get real and talkabout all the things you need
to kick some serious directsales booty From overcoming

(00:26):
limiting beliefs to sharing theexact strategies you need to
attract the right people whobecome customers and beg to join
your team.
I've got you covered, girl.
I'm going to be your new BFFwhen it comes to balancing life
and kids while building yourdirect sales business with poise
, peace of mind and, of course,a good set of fake eyelashes.
Let's get started.

(00:52):
Hello, my friends, welcome backto another episode of the Direct
Sellers Podcast.
I'm Rachel and I am so happythat you're here, and today
we're going to talk aboutsomething that is happy that
you're here, and today we'regoing to talk about something
that is it's such a strugglethat so many network marketers
deal with at some point Icertainly did, and I know

(01:14):
everyone that I've spoken to hasbut nobody really talks about
it.
What we're talking about iswhat happens to your confidence
when you lose your rank.
So maybe you lost some teammembers, or maybe your personal
volume dipped.
Maybe there was a compensationplan change that affected your
position, or maybe life got inthe way and you couldn't

(01:36):
maintain the activity level thatyou needed in order to keep
your rank.
Whatever the reason as to whyyou went from, you know, pink
diamond to blue diamond orwhatever, from whatever rank you
worked so hard to achieve, backdown to something less, it
often feels like a failure, andI want to start by saying this

(01:58):
if this has happened to you oryou're afraid that it might
happen to you, you're not alone.
This is one of the most commonexperiences in network marketing
, and yet it's something thatpeople suffer through in silence
because they're embarrassed orashamed.
I think there's so much shamethat we connect to things like

(02:19):
that, and today we're going totalk about it.
We're going to talk about whyrank drops happen, although we
know how to protect yourconfidence when they do and,
most importantly, how to usethis experience as fuel for your
comeback.
But I think what I want you totake away from this more than
anything is that when you loseyour rank, it literally means

(02:39):
nothing about who you are, howvaluable you are or how great of
a leader you are or if you'regood enough.
It says nothing about that.
There are so many things thatcome to play in ranks.
They happen to almost everyonein network marketing at some
point, and I don't care howsuccessful someone looks on
social media or how confidentthey are at conferences.

(03:02):
Most people have experiencedsome kind of setback that
sounded weird, setback in theirrank, okay, or position or
wherever they are in leadership.
And there are so many reasonswhy this happens.
Sometimes it's business related, like maybe team members have
decided to leave, or this monthcustomers didn't reorder, or the

(03:23):
market changed, or the economysucks or your, your company,
changes something, right?
Sometimes it's life related.
Sometimes there's a healthcrisis or a family emergency or,
I don't know a job change ormental health reasons.
Literally, there are so manyreasons, okay.
Sometimes it's strategic.
You might make a calculateddecision to focus on a different

(03:46):
area of your business, or youmight decide you know what I'm
scaling back I need to work lessbecause I need to be more
present in my life, knowing thatit might affect your current
rank.
But sometimes, honestly, thereason it happens is just
because it's the natural ebb andflow of a business.
That happens when it's based onhuman behavior, right and

(04:09):
market conditions.
But here's where it gets tricky.
In network marketing, your rankisn't just a number, it's not
just a title.
Often I see this happen.
So often network marketers tietheir rank to their identity, to
their status in the company.
You know your access todifferent things in leadership

(04:30):
or the trips and the recognitionwhich is awesome that you get
those when you reach a certainrank.
But then when you lose it, it'sliterally devastating.
Right, it's devastating to beexcluded from events because
you've lost rank and becauseranks are often public within
your company, everyone sees itwhen you drop.

(04:53):
Your upline knows your downline, knows your sideline, knows,
right, everybody knows.
And it's not like in atraditional business model where
you can have a bad quarter butnobody needs to know that
information.
Right?
So when your rank drops, itdoesn't just affect your income,
it can feel like a publicfailure, like everyone is
watching you fail right.

(05:13):
Like you've let your team down,you've let your upline down,
you've let yourself down, you'rejust not good enough.
And that's all a lie, it's alllies.
And the worst part about it isthat you start questioning
everything, like was I everreally cut out for this?
Did I just get lucky beforethere's that imposter syndrome.
Do I even know what I'm doing?
Am I fooling myself, thinking Ican be successful at this?

(05:35):
Can I really get back to it?
And so many network marketerswho lose a big rank tend to not
get back there again becauseit's so devastating.
So let's talk about what thisrank what do you want to call it
?
Like rank dropping?
I hate that.
Whatever, this is what it doesto your confidence, because

(05:56):
understanding what it does istruly the first step in
rebuilding this confidence.
So when your rank drops, yourbrain starts telling you stories
, right, like your inner meangirl.
She's like you really aren't asgood as you thought you were.
Oh my gosh.
Like people are judging you.
They're looking at you.
You've lost your credibility,sister.

(06:17):
You don't belong here.
You're not a leader.
You should just quit before youembarrass yourself further.
And these stories go on and onand on in a loop.
Right?
They make you feel and theymake you.
These stories that you tellyourself make you feel so
defeated, because they feel realand there might be some truth

(06:38):
to them.
Maybe people are talking, maybeyou did lose some credibility,
maybe you're not where youthought you'd be by now.
And let me tell you, when I wasin direct sales, when I was
actively building my networkmarketing business, there were
so many times when I was like,why am I not where I thought I
would be by now?
But here's what your brainisn't telling you.

(06:58):
Okay, temporary setbacks don'terase past achievements.
Those achievements were not byaccident.
They weren't Like.
You didn't just fall into them.
One season of struggle does notnegate years of growth and I
need you to hear that.
If you were director, nationaldirector, pink diamond director,
whatever, and you lose thatrank, it doesn't mean that

(07:22):
you've lost all the skills andknowledge that you gained.
But I've seen this happen overand over again and it's stories
that leaders tell themselvesthat because they, maybe I, you
know, what worked then doesn'twork now and therefore I'm not,
I don't deserve this rank.
Your brain also is not tellingyou that many of the most
successful people in networkmarketing have experienced these

(07:44):
setbacks Like.
Your brain doesn't tell youthat.
It's telling you all these badthings.
It's telling you that you suck,basically.
But what it's not telling youis that, first of all, it can't
take away the years of growththat you've had.
It can't take that away, right?
It's not telling you that themost successful people in

(08:07):
network marketing have alsoexperienced things like that.
Right, they've lost ranks,they've lost teams, they've even
started over completely.
But the key here is thatthey've used those experiences
as learning opportunities ratherthan reasons that they suck or
reasons that they were nevergood enough anyway.
Right, because what happens isso many people who go through

(08:31):
this loss of rank they've lostthe car or they've lost the.
Do companies do that anymore?
Now that I'm thinking about it,I'm like do companies do car
bonuses?
I think some do.
But anyway, if you lose thatcar or you lose the trip or you
lose whatever leadership roleyou had, a lot of leaders fall

(08:56):
into this trap of being likewell, see, there's the proof,
there's the proof that I wasn'tgood enough.
But what successful leaders dois they take it as that
experience as a learningopportunity.
As that experience as alearning opportunity.
Because the thing is is when wetie our self worth to external
validation, we lose ourconfidence.
The company was telling us thatwe were successful because we

(09:19):
had this rank, but now that I'velost that rank, now that means
that I'm not.
I'm not successful, right, butthat external validation was
never a solid foundation for ourconfidence anyway, because it's
too fragile, it's too dependenton things that are outside your
control.
Do you see what I'm saying?

(09:40):
So how do we protect thatconfidence and our mental health
?
Because y'all that's seriouswhen you lose your rank.
So I'm going to give you acouple of strategies that will
work, okay, so the first is feelthe feelings, allow yourself to
feel them, but don't stay there.
Don't stay there.
It's normal to feeldisappointed.

(10:01):
It's normal to feel frustrated,maybe even embarrassed.
Don't pretend that thosefeelings don't exist or push
them away, or positive thinkingyour way out of it.
Like, give yourself permissionto feel all those feelings, but
give yourself a time limit.
Feel it fully for a day or aweek, or whatever you need.
Let's try not to go beyond theweek, okay, but then let's shift

(10:24):
into the problem solving mode.
Okay, let's take this as alesson.
Now what are we going to do?
The second thing you need to dois control the narrative.
So people are going to noticethat your rank drops, but you
get to decide how you talk aboutit.
You can be honest without beingdramatic, right, like I'm just
rebuilding, yep, this happensRather than being like I suck
and I've lost everything and nowmy upline doesn't want to talk

(10:47):
to me, right?
No, no, no, no, no.
Saying something like I'm nowrebuilding is different from I'm
a failure.
Control what you can control.
That is your response, okay.
The third thing is focus on whatyou can measure besides rank,
like how many new skills haveyou developed?
Or how many people have youhelped?

(11:08):
Or how have you grownpersonally, what relationships
have you built?
See, success isn't just aboutyour position in the network
marketing industry.
In fact, I would say it hasnothing to do with that.
Right, because you look atother people who have ranked up
and sometimes they've done someshady things to get there.

(11:30):
Do you know what I'm saying?
Like, if someone is ever like,no, that's, I've never lost my
rank, you have to go.
Well, okay, what are you doing?
Fourth, remember that this istemporary.
You can, you can build your,you can get that rank back.
Teams can be regrown, incomecan be recovered.
This season doesn't define you.
It doesn't define your entirejourney.

(11:51):
You've built something beforeand guess what?
You're going to build it again,and oftentimes it's even better
the second time around, becauseyou have more experience.
You're bringing to the table somuch more.
And finally, lean on your realsupport system, not your upline,
who might be disappointedbecause you didn't reach the
rank that she wanted you toreach this month.
Okay, not your team, who mayalso be a little little worried.

(12:14):
Rely on your real friends andyour family who love you,
regardless of your businessperformance.
Now, I know that some of youdon't have a supportive family
or supportive friends in thatrespect.
So, then, I want you to reallylean into, like you need a
support system.
So if your upline is not yoursupport system, you need to
create one for yourself, becausewhen you have that support
system, it helps you, supportsyou when you are in that space

(12:38):
of feeling like a failure, right?
So here's what I want you to doNow that we've gone through the
emotions, we've kind of likefigured out what we're going to
do, how we've we've gone throughthe emotions, we've we've kind
of like figured out what we'regoing to do, how we're
protecting our mental health.
Now it's time to talk about yourcomeback, because this is where
it gets exciting, right?
Because, sister, this loss ofrank is not the end of your

(12:59):
story.
It can actually be thebeginning of your comeback story
, okay.
So, first step what happened?
Like what actually caused youto lose the rank?
Was it your team's activitylevel?
Was it your activity level?
Did the?
Did a lot of people leave?
Where their market changes?
Where did you have somepersonal stuff that came up?
You can't fix what you don'tunderstand, so let's get really

(13:20):
clear on the reasons, withoutmaking excuses and without
beating yourself up.
Then I want you to figure outdo you want to rebuild?
Sometimes you don't want to getback to where you were right.
I know a lot of people, a lotof network marketers, who have
lost their rank and then they'relike.
You know, I actually didn'tlove how much time that took me

(13:40):
to be in that space, so I thinkI'm actually going to be okay
with the fact that I don't wantto do it again.
Right, because maybe yourpriorities have changed, maybe
you've learned that somethingelse, like maybe you've like
wait a second.
I think this idea of buildingan additional stream of income
is more where I want to put myenergy Like decide what you want
.
Step three start with yourfoundation.
Instead of trying to rush backto your previous rank, let's

(14:04):
focus on building some solidfundamentals, like maybe it's
repeat customers, maybe it'smore consistent activity, maybe
you need to grow in a certainarea, the things that create
lasting success Okay, not justthe things that give you that
rank advancement or that quicktrip that you're going to earn.
Step four is use yourexperience as credibility.

(14:28):
Just because you lost your rankdoesn't mean you don't have
credibility.
You actually now have somethingthat many people don't, which
is the experience of bothsuccess and setback.
That's going to make you somuch more relatable, so much
more real and so much moretrustworthy, because people
don't relate to people who don'tstruggle right.

(14:49):
They want to follow someone whohas experienced that and has
come back.
That's what they want, becausethat's relatable, right.
They want to know how youovercome it.
Step number five document yourcomeback.
I don't mean you have to dolike a vlog, but be real.
Share your journeyauthentically.

(15:09):
Not every detail, but the realstory of rebuilding, because
that serves two purposes itkeeps you accountable and it
inspires others who are goingthrough similar challenges.
And then the last thing and Ithink this might be the most
important is to redefine whatsuccess means to you.
We cannot continue to definesuccess based on our rank,

(15:36):
because that means then, like Isaid earlier, that when you lose
your rank, then you're not assuccessful, and that's just not
true.
I mean, we can look at thatfrom all aspects.
Like, if you have a successfulsix figure business and then you
stop earning, maybe you thatnext year you are bringing in
50,000 rather than 100,000.
And the only reason you seeyourself as a success is because

(15:58):
you brought in six figures.
That means then, at 50,000,you're not a success, but hi,
you brought in $50,000.
That seems pretty successful tome, right?
So listen, I just want toencourage you.
Just to recap, your rank is notyour report card.
Your rank does not define whoyou are.
It's just a snapshot of amoment in time in your business,

(16:22):
influenced by dozens of factors, many of which were completely
outside of your control.
The most successful people innetwork marketing aren't the
ones who never experiencedsetbacks, they're the ones who
know how to recover from them.
Sister, your comeback story iswaiting to be written.
The question isn't whether youcan recover from this, it's how

(16:43):
amazing your comeback is gonnabe.
And I can't wait when you gothrough these situations be.
And I can't wait when you gothrough these situations, right,
like I can't wait to see whatcomes out of it, because we're
going to.
We're all going to havesetbacks.
We're all going to havesetbacks.
It's what you do with it andhow you handle it that matters.
I hope this was encouraging andhelpful for you.
I am here for you, I'm cheeringyou on and I'll be back here

(17:06):
next week for another episode ofthe Direct Sellers podcast.
Until then, my beautifulfriends, take care.
You'll catch me hanging outover on Instagram between
episodes and I'd love for you tojoin me.
So hop into my DMs.

(17:28):
I promise you're not gettingany hey girl messages and I
promise I'm not going to beasking you to weirdly buy
anything.
Send me the message podcast soI can send you my free 90 day
action planner, because whodoesn't love a good template,
template.
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