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March 25, 2025 16 mins

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In today’s episode, Rachel dives into how to move beyond being “just the product lady” and position yourself as the go-to expert in your niche. With market saturation, distrust, and noise at an all-time high, building trust and standing out is non-negotiable. Rachel walks you through how to shift from product pusher to trusted problem-solver—so you become magnetic to your ideal audience.

Key Points Covered:

  • Why blending in as “the candle lady” or “the skincare lady” is holding you back.
  • The real meaning of being the go-to person in your niche.
  • How to identify your customer’s actual problem (hint: it’s deeper than skincare or home fragrance).
  • Why the market is noisy (AI, influencers, saturation) and how you can still break through.
  • The rise of personal branding and why your company ≠ your brand.
  • Why consistency (in message, not just posting schedule) builds brand trust and authority.

You are the brand. The products are just one tool in your toolbox. When you focus on solving real problems, you stop blending in and start becoming magnetic.

Hang out with me more!
Send me the message PODCAST over on Instagram at @rachelaperry and I’ll send you my "Parties-Optional Profit Plan!"

For Additional Resources for Direct Sellers:
www.rachelaperry.com

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Welcome to the Direct Sellers Podcast, the podcast
for direct sellers who are readyto get uncomfortable, build
their business and grow a teamwhile changing the face of the
direct sales industry.
I'm your host, rachel Perry.
Join me as we get real and talkabout all the things you need
to kick some serious directsales booty From overcoming

(00:26):
limiting beliefs to sharing theexact strategies you need to
attract the right people whobecome customers and beg to join
your team.
I've got you covered, girl.
I'm going to be your new BFFwhen it comes to balancing life
and kids while building yourdirect sales business with poise
, peace of mind and, of course,a good set of fake eyelashes.
Let's get started.

(00:48):
Hello, my beautiful friends,welcome back to another episode
of the Direct Sellers Podcast.
You know who I am.
I'm Rachel, and today we aregoing to dive in to something
that I think isn't talked abouta lot, and that is how you can

(01:13):
become the go-to right in yourindustry with what you sell.
We're told a lot like you needto be that person, you need to
stand out, but we don't talkabout how right.
So let's start with this.
If you're just the candle ladyor skincare lady or jewelry lady

(01:34):
, you're blending in withhundreds, if not thousands, of
others, but when you become thego-to expert for a specific
person with a specific problem,that's when people stop the
scrolling and start the buying.
In 2025, I think building trustand standing out requires

(01:57):
moving from just and honestly.
I think that we did this longbefore 2025, but I do think that
we are in more of a distrustera, and so I think that it's so
important for you to build thattrust and stand out, and the
way you do that is to becomemore than just you know the
jewelry lady or whatever.
You become a problem solver.

(02:19):
So to be the go-to person youwant people to be like oh my
gosh, like you have this problem, I know exactly who you need to
go to.
It's not necessarily just to buythe products.
It's because you are offeringsolutions.
So what does being the go-toactually mean?
Well, it's not just aboutknowing the products that you

(02:40):
sell inside and out.
It's about being known for aspecific problem, for a specific
audience.
For example, instead of sayingI sell Scentsy or I sell wax and
warmers, you might say I helpmoms of toddlers create peaceful
, clutter-free homes.

(03:01):
Or maybe you sell skincare andone of your top products is like
an anti-aging serum.
So instead of saying I sellskincare or I sell skincare
infused makeup or whatever youmight say, I help women 40 and
over feel confident in theirskin.

(03:21):
Right, see, people trust andremember the person who
understands them, not justsomeone who shares the specials,
the flash sales and is like aproduct pusher.
No, they trust and remember theperson who truly understands
them.
And I've talked about thisbefore.
There's nothing like feelingseen right when someone shares

(03:43):
something on social media, aproblem that they've overcome,
and you're like, oh my gosh, Ihave that problem.
Like, yes, I see you.
Oh my gosh, yes, has that everhappened to you?
I know it has.
That is called speaking to yourideal person, really tapping
into the problems and being aproblem solver for that specific

(04:05):
problem with that specificaudience.
So I want you to think aboutthis for a second what's the
real problem your customer has?
And then we can go to like howdoes your product or you help
solve that?
But really, what is the problemthat your customer has?
Is it that they don't feelconfident in their skin?

(04:26):
Or maybe they have like areally messy or not even messy,
but just cluttered house, ormaybe it's that they are aging
and they don't feel good anymore, like there's something that
just isn't the same Now.
Their kids are teenagers andthey're just not feeling great.
Is it that person?
Who is the person that you'retalking to?

(04:47):
What are some?
What are some problems that shehas?
And as far as those problemslike how are they solved it's
really important to think aboutit from a bigger like.
I always say, niche down, nichedown, niche down.
But then I also want you to getmacro for a little bit, like
what are the problems?
Because here's the thing truly,in 2025, if you don't know what

(05:12):
problem your customer has,you're going to get lost and
you're going to fall behind.
You can lean into your productand your company for only so
long.
You're going to reach an endwith that.
Yes, there are loyal customerswho come back again and again
and again or who are doingsubscriptions monthly, but we

(05:33):
need to start leaning into,remember, creating that brand,
and part of that brand isknowing what problem your
customer has and how you solveit.
So I think one of the or acouple of reasons why this is an
absolute non-negotiable in 2025is because saturation is real,
and I hate hearing that I do.

(05:54):
I hate it when people are like,oh well, it's a saturated
market, blah, blah, blah, blah.
The reason I hate that isbecause I think that's easily
used as an excuse oh well, Ican't do it because it's
saturated.
Or, of course, it's going to behard because it's saturated.
Or the reason my sales arestuck in right now is because
it's saturated.
But yes, saturation is real.
Ai is real, ads are real.

(06:16):
Influencers have made themarkets very noisy.
It's very noisy out there,right, but guess what?
That doesn't mean you can't besuccessful, and that's why we've
got to come back to thatproblem.
What is the real problem yourcustomer has and how do you
solve that?
Here's the thing.
People need to know how you canhelp them right away.

(06:38):
Like we can't have this, thisleading up to it.
Let me tell you about myproducts.
Let me tell you about mycompany.
No, listen, the rise of personalbrands is here.
Buyers want to connect withhumans, not corporations.
Your company is your company.
It is not you I want you tothink about.
How can you bring more humanityto what you do?

(07:02):
How can we build this brand ofyours?
What is it again?
What are the problems that yousolve and how do you solve them
and how can you lean into that?
Let's think about it, like ifyou have a problem that someone
has, let's go back to thattoddler moms living in a
cluttered home and they justthey feel very sort of
overwhelmed and just just a messright now.

(07:25):
What are some ways?
Yes, you might have productsthat solve that, but what are
some other ways that people cansolve those problems right?
Like can you give them tools onnot actual physical tools but
like can you teach themdifferent strategies on how to
declutter?
What are some different thingsthat you can do?
Okay, think about it from thatperspective, because I think

(07:49):
when you are able to lean intoall the ways you can solve this
problem, that gives you morecredibility.
It gives you so much morecredibility because they realize
, oh, she's not just selling aproduct here, she's actually a
solution provider.
Right, she's giving me all theways that I can solve this

(08:11):
problem.
So I really want you to thinkabout that, and that's this
branding piece that we'retalking about.
So I just want you to thinkabout that.
In order for you to stand out,you're going to have to really
connect with the people andyou're going to really need to
lean into solving this problemfor them in all the ways.
So if you're struggling andyou're like I don't know what

(08:33):
the problem is that my peoplehave, I'm going to have you take
a, take a pause and then weneed to really define who you,
who your person, is like, who,who are you helping?
And then what is their, theirpain point or problem?
So when we go to get reallyspecific in who we are serving,

(08:57):
it gets a little bit easier tofigure out what their problem is
, because if you're just like I,just help women look prettier,
what is the problem?
Well, we need to get way morespecific than just women there,
right?
So when I was in direct sales,like when I was selling my
product, I was really leaninginto moms of young kids, busy

(09:17):
moms of young kids, and I reallyhesitate nowadays to use the
word busy.
I think we need to get evenmore specific because I think
the word busy is overused.
This was back in, like you know, 2008.
But I think the idea is thatthe overcommitted mom, right,
the mom who just literally hasno time to take care of herself

(09:37):
and I would help that person,that woman, feel better about
herself and feel less frumpyjust by adding a pair of
earrings or just by adding acouple of necklaces or putting
on some bracelets.
That's the problem that Isolved, not that they didn't
know how to wear jewelry, it wasthat they just felt frumpy.
They didn't have time to takecare of themselves, because with

(10:00):
that, I could share the jewelry, but I could also give them
some self-care tips.
I could also give them ways tobecome less committed.
Right, like it all ties intogether, because when you do
that, you're then able to reallybuild your brand.
And that, my friends, when youcan build your brand, that
positions you as the go-toperson, as the expert, and the

(10:24):
way you do that is by sharingpersonal stories Relate to them.
Right, chances are.
The problem that you're solvingis one that you have struggled
with yourself, so you havestories behind that, stories to
tell.
Maybe you have tips or adviceon things that go beyond the
products, right, like I wastalking about, I mean lifestyle,

(10:46):
mindset, habits.
You can also create reels orstories or posts that are tied
to the problem, but they're notjust your products.
So, for example, let's say, yousell Norwex and so you.
I know you guys have cleanskincare and you have clean,
like household products.
But let's take, let's zoom outa little bit, and so let's talk

(11:08):
about just toxins in theenvironment.
Right, maybe you have tips onhow to avoid pesticides, right?
Like, okay, one of the problemsis that, in fact, I saw an
influencer who sells cleanbeauty makeup.
She has young children andshe's pregnant and she was

(11:29):
talking about pesticides and howshe's frustrated because the
neighborhood that they live in,with the HOA, they have this
rule, I think, or they'reencouraged to use certain
pesticides because you know noweeds and she's uncomfortable
with that.
Because her platform is toreduce the toxins in your life

(11:51):
and she shares all the things.
That's the story that'sconnecting with her people.
And she shares all the things.
That's a story that'sconnecting with her people.
Right, that's giving moreeducation around, like talking
about the different options andeven just sharing her story, as
she's like, maybe she doesn'thave a solution to that yet, but
that she relate, like herpeople will relate to her
because they're in that samesort of world where they're like
yes, I also wanna reduce thetoxins that my children are

(12:15):
exposed to.
So that creates more of a brand.
So you sell clean householdproducts and clean skincare, but
your brand is more abouthealthy living.
Also, I want you to think aboutconsistency, and I know we hear
that word so often and forpeople who struggle with
consistency, hi, it's me.

(12:35):
I want to encourage you becauseconsistency doesn't have to be
crazy, it doesn't have to beposting twice a day, every day.
Really.
What it is is it's showing upwith the same message.
You're not talking about likeremoving toxins from various

(12:57):
places and then talking about acluttered home and then talking
about how to get rid of wrinkles, like that's.
That's not consistent, right.
But if you are like thatexample that I was giving you of
the influencer who is just likehealthier living, that makes
more sense and people then beginto think of you when they need
a solution in that area.
So it's not just the productsthat you sell, it's the bigger,

(13:19):
the bigger picture, becausehere's the thing you are going
to be showing authority withoutbeing salesy.
You can say things like here'show my clients use this cloth to
reduce toxins in their home.
You can use that.
You can still sell yourproducts, but already you've
built a brand where there'sauthority there, and so people

(13:40):
are more willing to listen.
So let's wrap this up yourproduct isn't your brand.
Your company isn't your brandand you are not your company.
Okay, you are your brand, allright, it's you.
And when you focus on solving areal problem, you stop blending
in and you start becomingmagnetic.
And if you've been with me longenough, you know that creating

(14:02):
a magnetic brand is the mostimportant piece.
When you are building yourbusinesses, when you are adding
another income stream to yourlife, you need a break.
You need to be magnetic, andthe way that you are magnetic is
to focus on solving the realproblems that your ideal person
has.
So, listen, if you still aren'tsure what the problems are that

(14:25):
your ideal person has, you needto go back to the drawing board
and really do some research.
When I say research, I meanlike talk to people, talk to
your customers, talk to yourfollowers and listen.
If you are curious and you'relike I definitely need more
information on this, I want toknow how.

(14:47):
How can I build a personalbrand?
I want you to DM me the word orthe term starter kit and I will
send you the personal brandingstarter kit for free.
It'll get you started and wellon your way to figuring out who
you are and how to become thego-to authority.
You guys.
Thank you so much for listeningtoday.
I hope this was helpful.
I'll be back here next week,clearly, with another episode.

(15:11):
I'm so excited because I'll getto tell you how my weekend, my
spa weekend, goes.
I'm going to the spa with mysister this weekend because it
was my 50th birthday last weekand what I know, shocking and
we're celebrating that,celebrating it all month.
So anyway, listen, have anamazing week.
I love your faces and I'll seeyou soon and I'll see you soon.

(15:37):
That's it for this episode ofthe Direct Sellers Podcast, but
our fun doesn't have to end now.
You'll catch me hanging outover on Instagram between
episodes and I'd love for you tojoin me.
So hop into my DMs.
I promise you're not gettingany hey girl messages and I
promise I'm not gonna be askingyou to weirdly buy anything.
Send me the message podcast soI can send you my free 90-day

(16:00):
action planner, because whodoesn't love a good template?
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