The GrowOrtho Podcast
Have You Ever Asked Yourself: How can I get more patients? What are the systems I need to streamline operations? How can I be more effective with marketing? How can I align marketing and operations? How can I measure marketing results to see what’s working? If this is you, you’re in the right place. We’ve spent a lot of time talking with orthodontists, dentists, practice managers, office staff, and consultants, and we’ve actually built a framework to connect your office to patients & develop a relationship. Our Patient Acquisition & Retention Framework™ enables you to manage the patient experience from the first call through their procedure of interest. The GrowDental podcast is for dentists who want to run their practice like a business and discover how to take their practice to the next level.
Episodes
Ever notice how two dental practices can sit a mile apart, offer the same services, and charge similar fees, yet one stays booked out while the other struggles to fill chairs?
The difference is rarely clinical skill.
It is visibility.
Most dentists still believe SEO lives on their website. Google does not agree. Today, the real fight for new patients happens inside your Google Business Profile. That is where rankings are decided, t...
The Rule That Broke
For a decade, SEO had one simple goal: rank higher than everyone else.
That rule just died.
Patients are not typing “orthodontist near me” and clicking through five websites anymore. They are asking ChatGPT. They are reading Google AI Overviews. They are using conversational tools th...
You just walked a patient through the perfect treatment plan. The clinical exam went smoothly. Your explanation was clear. The parent nodded along. Then you open the financial folder and watch their face change.
“This feels like a lot of money.”
Your stomach drops. Your mind races through rebuttals. You feel the...
Your team thinks they’re selling braces.
They’re wrong.
What patients actually buy is certainty. Certainty about cost, timing, next steps, and whether they’re making the right call for their kid or themselves. When you don’t create that certainty fast, you get the same complaints every practice has: ...
In this episode of the GrowDental podcast, Luke dives into the r/Dentistry subreddit to answer real questions from practice owners struggling with marketing and growth. What emerged from those conversations is a framework that challenges everything most dentists believe about their biggest constraint.
Get your copy of the Practice Paradox and the Perso...
Orthodontists pour millions into technology, systems, and clinical training. Those investments matter. But zoom out and look at which practices actually grow year over year. The differentiator is not the scanner, the wire sequence, or the aligner system.
The practices that grow treat patients like people, not procedures.
In...
Your new hire shadows for a few days. You walk them through a checklist. They learn the software. Then what? Everyone hopes they “figure it out.”
A month later, the doctor is frustrated. The team is stressed. The new hire feels like they’re failing.
The problem isn’t effort. The problem is this: you&...
Most practices are sitting on six figures in easy revenue. The cash is already inside your walls, hiding in three places: unscheduled observation patients, no-shows, and unanswered calls. Run reports. Set simple targets. Work a consistent follow-up cadence. You’ll add new starts without chasing a single lead.