The Home Staging Show

The Home Staging Show

Welcome to The Home Staging Show! This is a podcast about everything home staging, real estate, selling a house and creating a beautiful home to live or to sell. You can find out more about the show at staged4more.com/podcast. ... Show More

Episodes

We have a return guest on the show today, and this time she’s here to talk all about the pros and cons of virtual home staging. This can be a pretty controversial topic in the home staging world, so I wanted to hear what Krisztina had to say about why virtual home staging can be a good option for some real estate agents and home sellers.

Krisztina Bell is an Atlanta-based home stager, vacant properties specialist, and the... Read more

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When you’re busy working in your business, it can be really easy to forget to work on your business too. The trouble with that is, you could look up from your latest client or project and find that you don’t have any more clients ready to go. 

Stacey Brown Randall is a member of the business failure club, a contrarian on how to generate referrals and a supporter of the entrepreneurial dream. Stacey’s prog... Read more

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One of the less glamorous but incredibly important aspects of owning or selling a home is keeping pests out and their damage to a minimum. Today’s guest is an expert on natural and eco-friendly pest control, and he has some super-helpful tips for keeping insects, rodents, and other troublemakers away from your homes.

Franklin Hernandez is a part of Nature Pest, an Integrated Pest Management Company located in Mia... Read more

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A life-long interiors obsessive, Joanna Thornhill’s passion for design, eye for pulling together a cohesive visual story, and approachable yet knowledgable writing style has led her to her dream career as an Interiors Stylist, Writer and Author. 

Joanna and I talk about her career as an interiors stylist and how she works with brands to create beautiful, thoughtful designs for events, film, and online content. Joanna and ... Read more

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Great design and a beautiful home should be accessible for everyone. Kate Dawson is an interior designer who specializes in making homes look like a million bucks at a fraction of the price. Kate works with her clients to make sure their home brings them a sense of joy and excitement without breaking the bank. 

Kate and I talked about her love of treasure hunting and how she got started as a self-taught interior designer.... Read more

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On this last episode of the special mini series, Marketing Your Home Staging Business, I shared 5 tips on how to build a consistent clientele for your home staging business: the key things you must do, what you must find out about your potential clients and why a marketing system is so crucial in your success is a home stager.

Enrollment for the 6-Figure Floor Plan Mastermind course is now open! Check out our cou... Read more

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October 10, 2019 31 min

On this fourth episode of the special mini series, Marketing Your Home Staging Business, I shared 5 tips on marketing your home staging business on social media: what platforms to choose, how not to spend so much time on social media and still be effective, and how to be found on social media by your target customers.

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October 9, 2019 14 min

On this third episode of the special mini series, Marketing Your Home Staging Business, I shared 5 tips on writing your email newsletter: easy ways to keep it consistent without feeling stressed about it, how to boost your open rates, and how to build trust and credibility with this incredible tool.

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On this second episode of the special mini series, Marketing Your Home Staging Business, I shared 5 tips on preparing what to say when you are marketing to homeowners on a live stream on Instagram.

In these 5 tips, I covered what not to say in front of homeowners, what are some of the common myths homeowners may have about home staging and how to market to a large group of people quickly without investing a great... Read more

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On this first episode of the special mini series, Marketing Your Home Staging Business, I shared 5 tips on preparing what to say when you are marketing to real estate agents on a live stream on Instagram. In these 5 tips, I covered what not to say in front of a real estate agent, different meeting scenarios with realtors, plus, what motivates real estate agents to work with you.

I also answered people questions l... Read more

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When you’re running a home staging business, it can feel like a million and one things are happening on any given day. Between networking with real estate agents, arranging stagings and professional photos, liaising with clients, and managing your team, it can feel like adding marketing to the list is overwhelming.

Kate the Socialite is a published author, podcast host & entrepreneur. Her #1 goal is to help home profe... Read more

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Color is one of the most essential aspects of home staging and interior design, and lucky for us we have a total rockstar with us on the podcast today to talk about all things color.

JoAnne Lenart-Weary is a Professional Interior Decorator and 40 year industry veteran who was staging and redesigning before the terms were even coined. She's also the creator of many industry tools such as the Confident Consultation, Dec... Read more

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For our first interview of season 10, I’m joined by the wonderful Kristy Craig Anderson of Dwell Staging to talk about staging luxury homes and working with a different type of client.

Kristy started Dwell Staging in 2014 with the goal to bring fresh, contemporary staging to the Tampa Bay area. Since its humble beginnings as a sole proprietorship, Dwell has grown into a 9,000 square foot warehouse with a talented team of ... Read more

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This week, I am answering a few listener’s questions on the business of home staging. In the episode, I talked about a few key design principles when it comes to staging homes, dealing with your self-doubt as a new home stager, how occupied home stagers can build portfolios, the importance of clarity and mindset in your work, and tips on buying home staging inventory.

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For the final episode of season 9, we’re talking about the business side of home staging and why it’s so important to focus not just on your revenue, but on your profit margins. I speak to a lot of new stagers with questions about how much profit they should be making, whether they should buy or rent furniture, and other important business considerations. To talk all about profit and building a sustainable, healthy business, we’... Read more

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Today’s show is all about real estate photography! We talked a lot about the technical side of photography, like white balance, exposure, ISO, etc. We also talked about the styling side of things, especially how differently the camera sees the room vs. the human eyes and how that impact the way we place things in the room.

On today’s show, I am interviewing Kris Kandel, a photographer in the Fargo area, specializing in we... Read more

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You only get one chance to make a good first impression, and nowhere is this more obvious than when we’re looking at a house. I’ve seen it plenty of times: clients pull up to a house for a viewing, but are so put off by the outside that they don’t even want to go in! Having a landscape that’s tidy, beautiful, and welcoming can do wonders for your happiness while living in your home and be a boost when you’re ready to sell it, to... Read more

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The home staging industry has experienced a lot of change in the past few years, especially with HGTV’s explosion in popularity, ever-savvier buyers and sellers, and the entrance of millennials into the real estate market. It’s no wonder that now more than ever, communities of home stagers are popping up around the globe. These communities are valuable sources of information, mentorship, and inspiration - and today’s guest is a ... Read more

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There’s so much that goes into buying a house: finding a great real estate agent, combing through listings, competing with other offers, and the psychological freakout that often accompanies actually putting down the cash for a home. But buying a house is one of the best investments you can make, and a really talented, attentive real estate agent can make the process a LOT easier for you.

Courtney Poulos is the broker/own... Read more

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Hiring an interior designer can be a tricky sell for many homeowners and renters. For many people, interior design feels like it’s way outside of their budget.

The lack of affordable interior design was a gap in the market that today’s guest, Betsy Helmuth, saw and realized she was meant to fill.

Betsy Helmuth is the owner of Affordable Interior Design and a nationally celebrated interior designer. She wrote a popu... Read more

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