The Innovative Agency
The Innovative Agency is a podcast that exists to help marketing agency leaders answer the question: “What’s Next?”. How are agencies staying on the cutting edge of marketing trends? How are they adapting their businesses to meet new business challenges in the agency world? Hosted by marketing law and intellectual property lawyer Sharon Toerek, we’ll talk with agencies who are at the cutting edge of innovation and industry experts who have a front row seat to the practice of innovation in today’s marketing, communications and creative agencies. The goal is to help listeners learn to look around the corner to spot their next opportunity. Sharon will share her expertise along the way about how to legally protect your agency’s assets, and how to turn your agency’s innovation into cash.
Episodes
Today The Innovative Agency Podcast welcomes Patrick Taggart, Chief Creative Officer of SkyBlue Creative, for a candid conversation about the power and challenges of video in modern brand storytelling.
As agencies face questions about authenticity, AI, and the pressure to “go big” with video content, Patrick explores his approach to unscripted, conversational video that brings out the genuine stories behi...
In this episode of The Innovative Agency Podcast, Sharon Toerek sits down with serial entrepreneur Erik Olson, CEO of several thriving digital marketing agencies. Erik pulls back the curtain on his journey from running a single agency to building a powerful network under a holding company model.
Erik shares the bold choices behind specialization versus diversification, and how each path impacts growth, sca...
On this episode of The Innovative Agency Podcast, Sharon Toerek explores the game-changing impact of AI in marketing agencies with guest Mike Todasco—former VP of Innovation at PayPal and now a professor at San Diego State University.
This episode tackles the big questions: How can AI elevate agency-client relationships? Where do the biggest opportunities (and risks) lie?
Mike shares how to ...
On this episode of The Innovative Agency Podcast, Sharon Toerek explores the fascinating intersection of buyer psychology and AI-driven marketing with Rai Cornell, Founder of Cornell Content Marketing.
With a background in psychology, Rai brings a unique perspective on how human behavior shapes effective content strategies. She unpacks the role of human insight in modern marketing, revealing how agencies ...
In this episode of The Innovative Agency Podcast, Adam Nathan of Blaze AI joins Sharon Toerek to discuss the integration of AI into agencies, exploring both the opportunities it presents and the fears it evokes.
Adam shares insights into how agencies can leverage AI to enhance their operations and outlines strategies for agency leaders to position themselves for future success. Discover how forward-think...
In this episode of The Innovative Agency Podcast, Sharon Toerek sits down with Tom Conlon, Founder of North Street, a branding-focused agency based in New York.
Tom made a bold strategic move, doubling down on a niche, and that led to the launch of his new venture, Circulent. He was able to harness his team’s existing skills to turn specific expertise into a standalone revenue stream.
Tom prov...
Sharon Toerek sits down with Brad Farris, Principal of Anchor Advisors, for a powerful conversation on The Innovative Agency Podcast. This episode tackles a critical yet often overlooked question: What is the real role of a CEO in an agency?
Brad breaks down the key responsibilities that separate working in the business from working on it—and why that distinction is vital for growth and innovation. Packed...
Today on the Innovative Agency Podcast, Sharon Toerek is joined by Hope Horner, Founder and CEO of Lemonlight. In a rapidly changing landscape where video content has become indispensable for brands, Hope shares her expertise on how marketing agencies can capitalize on this trend. This discussion delves into the democratization of video, identifying missed opportunities for brands, and the rise of user-generated conten...
Today on the Innovative Agency Podcast, Sharon Toerek is joined by Leah Messina, Founder of Sinuate Media. Leah delves into the dynamic world of user-generated content, shedding light on its evolution from traditional influencer strategies to fostering authentic connections with consumers.
As agencies grapple with trust and authenticity challenges in today's digital marketplace, Leah provides actionable i...
In this episode of The Innovative Agency, Sharon Toerek sits down with Tom Schwab, CEO and Founder of Interview Valet, to explore the dynamic world of podcasting as a tool for agency growth. They delve into the benefits and pitfalls of hosting your own podcast, and the powerful impact of being a guest on other shows through structured interview marketing. Tom shares insights on how to effectively use podcast guest appe...
In this episode of The Innovative Agency podcast, Sharon Toerek sits down with Jarrod Lopiccolo, co-founder of Noble Studios, for a powerful conversation on the game-changing impact of strategic partnerships.
Jarrod pulls back the curtain on how he forged a thriving joint venture with a UK-based firm, and why building relationships beyond borders is a must for modern agencies.
Jarrod shares ...
In this episode of The Innovative Agency Podcast, Sharon Toerek delves into the future of AI in marketing agencies with Brandon White, CEO of 3rd Brain Digital. Brandon unveils his powerful 5-level framework for AI integration—breaking down how agencies can harness automation to boost efficiency, profitability, and scalability.
From streamlining workflows to building a unified data layer, he shares actio...
On today’s episode of The Innovative Agency Podcast Sharon Toerek welcomes Max Bidna, a former agency owner and now a thriving media business entrepreneur. Max shares how he strategically scaled and sold his marketing agency, paving the way for exciting new ventures.
From building systems that make agencies irresistible to buyers, to knowing the right time and reason to sell, Marketing Max delivers action...
Today on the Innovative Agency Podcast, Sharon Toerek welcomes April White from Trust Relations, a nationwide strategic communications firm.
April delves into the timely and crucial topic of building trust within the marketing and communications landscape. As trust becomes increasingly vital for brands navigating a complex media environment, April shares her expertise on establishing authenticity and main...
In this episode of The Innovative Agency Podcast Sharon Torek welcomes Founder of Cobble Hill Digital, Austin Dandridge. He discusses the essential strategies for adding value in service-based businesses and the unique challenges faced when onboarding new clients.
Austin outlines the differences in advising small or early-stage startups versus growth-stage businesses and shares his perspective on the impo...
Today on the Innovative Agency Podcast Sharon Toerek welcomes Lydia Martinez, CEO and Founder of Elle Marketing and Events. Lydia delves into the transformative shifts in event planning and marketing brought about by the pandemic, sharing how her team pivoted from in-person to digital events and the lasting effects on attendee preferences.
Listen as Lydia offers invaluable insights on leveraging experiential marketin...
In this episode of The Innovative Agency Podcast, Sharon Toerek is joined by Emily Green, Founder of Grace Communications. Emily shares her inspiring journey of starting, growing, and ultimately selling her agency while emphasizing the critical mindset shifts that accompany such a significant transition.
As someone who has navigated the entrepreneurial landscape from inception to exit at a relatively yo...
In this episode of The Innovative Agency Podcast, Sharon Toerek is joined by Jennifer Filzen, the dynamic Founder of Rockstar Marketing. They explore the art and science of managing a thriving remote team while building a resilient company culture.
Jennifer reveals her innovative 'PASTA Method'—a game-changing approach to team management—and shares the incredible story of how a single vacation transform...
In this episode of The Innovative Agency Podcast, Sharon Toerek welcomes guest Wendy Covey. Wendy is the Co-Founder and CEO of TREW Marketing, and has mastered the craft of using books and research reports to amplify her agency’s authority.
Wendy emphasizes the importance of thought leadership and how her agency turned intellectual property into an authoritative advantage, helping them secure more spea...
In this episode of The Innovative Agency Podcast, host Sharon Toerek sits down with Jason Kramer, founder of Cultivize, to discuss strategies for reducing client churn in marketing agencies. Jason shares his expertise on how agencies can enhance client retention by improving performance conversations, understanding clients' CRM systems, and building trust through open communication. Tune in to discover how to foster lo...
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