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November 14, 2025 48 mins

On this episode of The Making WAVs VO Podcast, we sit down with Jonathon Grant, Senior Executive and Vice President turned voice actor, who knows what it takes to build a thriving career from the ground up.

We discuss one of the toughest and most avoided parts of the voiceover business: marketing. But as Jonathon says, "If you don’t market yourself, your business will fail. Period."

It’s a reality check every voice actor needs to hear, and Jonathon tells us it like it is. Because at the end of the day, you have to put yourself out there to get opportunities in this business.

From building genuine relationships to sending the right kinds of emails, and even knowing what NOT to do when promoting yourself, Jonathon covers it all. He even shares a real example from his own email outreach, in order to show just how easy it can be to make authentic connections with confidence.

If you’ve ever felt overwhelmed by marketing, this episode is your golden reminder that it’s not about being pushy... It’s about being seen, being heard, and building a network that supports your growth as a voice actor.

Tune in to learn how to market smarter, connect authentically, and keep your voice career moving forward, right here on The Making WAVs VO Podcast.

Want to learn more about Jonathon Grant or his voiceover marketing services? We've got you covered:

Jonathon's VO Website: www.jonathongrantvo.com

VO Leads: www.voleads.com

VO Inbox: www.voinbox.com

This episode is brought to you by Full Compass Systems, your trusted partner for all things audio. From microphones and mixers to studio gear and more, they’ve got everything you need to keep your setup sounding sharp. Ready to take your studio to the next level? Visit www.fullcompass.com to upgrade your studio today!

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