The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

I RETIRED MY SERVICES.

Sorry to shout but I'm scared-cited about this huge change. In this episode, I share my journey through an emotional and strategic pivot. From the challenges of balancing work and motherhood to the decision to retire from my social media management agency, I'll walk you through it all. We'll dive into reflective marketing, leveraging personal brands, and how leaning into my values of communication and integri...

Is saying "link in bio" old news? 

Or maybe you've heard the chatter about ManyChat and want to know more? 

You’re in the right place! In this episode of the Mindful Marketing Podcast, I’m talking about how Instagram's go-to CTA is evolving, what could be next, and how you can keep up. I’ll also spill the tea on what’s actually working for conversions right now.

Tune in to stay ahead of the game and learn how to roll with these cha...

Curious about how real business owners are leveraging Threads for growth? 

In this roundtable episode, I’m joined by four incredible entrepreneurs—Melissa Litchfield, Lennox Saint, Jereshia Hawk, and Becky Mollenkamp—who share their hands-on strategies for building community and driving interest in their businesses on Meta's Threads platform. 

We discuss everything from engaging authentically to creating content that resonates, all...

It's been one year since Meta introduced Threads, and there's a lot to unpack.

In this solo episode, I dive into the good, the bad, and the ugly of using Threads as a business owner. We'll explore whether you should be on this platform, how to make it work for your business, and what you need to be cautious about.

From personal connections to algorithm quirks, this episode covers it all.

In this episode of the podcast, I talk about...

What if curiosity could be your secret weapon in marketing?

I’m thrilled to have Emily Aborn on the show to explore how sparking curiosity can transform your content and engage your audience like never before. Emily broke down the four types of curious people plus shared some oh so needed practical tips for making your content irresistibly engaging.

The insights you’ll gain in this episode will help you connect more deeply with you...

Ever feel like your marketing efforts are getting lost in a sea of tech tools and automation jargon? Let's cut through the noise and get back to basics with systems that actually work for you!

In this episode, Nikki McKnight joins me to dive into the often overlooked side of marketing automation—what we need to consider before getting lost in the tech and tools. We'll explore the foundational elements of systems and operations, bre...

Struggling to keep up with important dates and client engagement? Ever wondered how automation can help you manage your business and personal life better?

I’m sitting down with powerhouse guests Colie James, Brianca Kirkman, and Dama Jue to unravel the magic of marketing automation. We dive deep into how automation tools like Airtable, ManyChat, and ThriveCart can transform your business, help you remember those crucial dates, and ...

If you’ve ever felt like a marketing hot mess, you’re in for a treat. 

I have the incredible Lucy Reyes from Cheers to Productivity joining us. Lucy’s journey from a burnt-out corporate employee to a productivity expert is both inspiring and full of practical insights.

In this episode, we’ll explore how to automate your marketing tasks efficiently, the power of tools like Trello and Zapier, and the crucial balance between automatio...

What would it feel like to spend less time on manual marketing tasks and more time on projects that light you up?

In this episode, we explore how marketing automations can save you time and keep you balanced, even when life gets busy (like when you’re holding a baby who loves to be held by mama and mama alone!).

Join me as I dive deep into the world of marketing automations, sharing the tools I love and use daily for myself and my ...

What's the secret to transforming your Facebook group from a ghost town to a buzzing, engaged community?

I’m chatting with Facebook groups with expert Christina Jandali and she's giving us a masterclass for building community online.

We explore practical strategies for growing and engaging with Facebook groups, discussing the nuances of maintaining active communities and reviving inactive ones. 

Christina shares her insights on bal...

I’m diving into the evolving world of social media with three incredible guests who are making waves on Substack. Kathleen Oh, Becky Mollenkamp, and Tara McMullin share their unique journeys and insights into why they left traditional social media platforms behind and found success on Substack.

In this episode, Kathleen discusses her journey from being banned on Instagram to thriving on Substack by discussing safe psychedelic use. ...

Today, we're breaking down preconceived notions about what marketing should be and diving into the world of mindful and sustainable marketing with my special guest, Tomisin Smith. 

Together, we're exploring practical strategies for creating compelling Instagram content, from scroll-stopping videos to well-designed carousel posts. We'll also tackle the all-too-common issue of burnout, sharing tips and personal experiences on maintai...

As controversial as we all know it is, artificial intelligence is here to stay. 

So as digital marketers, how do we use it thoughtfully and mindfully? 
Joining me to dive deeper on this subject is the brilliant tech educator and author, Avery Swartz.

We're taking a closer look at generative AI tools like ChatGPT and their role in marketing and client services.

We explore AI's probability-driven predictions, compare it to an "autoco...

Social media and marketing can often feel super impersonal, but today’s guest, Dre Baldwin, brings a refreshing approach to making meaningful connections. Dre’s custom video proposal to be on this podcast was so unique that I knew we had to have him on the show!

In this episode, Dre shares his incredible journey, from giving four TED Talks to authoring over 30 books and his unique methods for standing out in a crowded market. 

We d...

I love data! Whether you’re a business owner, content creator, or freelancer, you should fall in love with data too because it’s the starting point to designing a real path to success on social media. 

In today's episode, we're going to dive into some recent social media studies done by Metricool to talk about what's working and what we need to leave behind. 

Metricool’s latest report analyzed data from almost a million social medi...

Do you ever have a moment where you make a mistake, and you want to clear the air and share your story so other people can learn from it?

In this episode, I’m bringing back my guest Megan Griffith, to share the furious backlash she received on social media after making two decisions that rubbed her community, which she loves deeply, the wrong way.

Join us as we dive into the lessons learned from her social media mishaps, the growth...

Can TikTok really be a goldmine for generating leads and securing clients? Absolutely!

In this episode, Megan Griffith, a seasoned content creator and neurodivergent life coach, shares her firsthand experiences of monetizing TikTok. From viral videos to sustaining a profitable business model, Megan unveils the strategies that have allowed her to thrive on one of the most dynamic platforms today.

Discover how understanding neurodive...

Today, we’re diving deep into how TikTok has revolutionized the world of micro video content and what this evolution means for you as entrepreneurs and business owners. 

We'll look into the unique features that TikTok introduced, such as in-app video editing capabilities and an advanced content discovery algorithm that has changed the game for everyone. 

I'll also share my own journey with video content creation, the changes I've o...

What’s the best search engine around?

If you said Google, you’re probably right, but something else is catching up quicker than you think (and no, it’s not Microsoft Bing).

It’s social media. 

My guest, Erin Ollila, an esteemed podcaster and storytelling expert with a rich background in copywriting, joins me to explore how and why social media is increasingly becoming the preferred search engine of millions. 

This isn’t a trend to ...