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May 12, 2020 66 min
Andy Peterson is Senior Creative Media Executive of Aspiration Entertainment where he has helped launch dozens of feature films and series projects. He is also leading Aspirations documentary initiative called Docs/ology, and in 2012 he founded the Justice Film Festival which is held in NYC every November. Aspiration has a unique grid that they use in developing and marketing projects. While they do aim projects at a faith-based market, their target audience is a lesser known, yet potentially larger consumer that they identify as the "rising aspirational audience." This audience includes much of the faith-based audience, but also reaches those who feel they are not being serviced by the existing dimensions of faith-based media.
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