What if the future of golf isn't just about better scoring or smoother tee sheets, but about creating deeper human connections that transform how we experience the game?
In this inspiring episode of The ModGolf Podcast, host Colin Weston reunites with one of his closest friends and most beloved guests, Kevin Carpenter - better known to the golf world as The GratiDude. Since his last appearance two years ago, Kevin has taken on an exciting new role as US Managing Director for AM Golf, a revolutionary all-in-one platform that's reimagining tournament management, community building, and the entire golf experience from registration to the 19th hole.
Kevin's journey is anything but ordinary. From personal transformation through gratitude and sobriety to fostering a tech revolution in golf, his story reminds us that the greatest innovations come from the heart. In this conversation, Kevin reveals how AM Golf is breaking down barriers, creating genuine community, and turning tournament software from a utility into a social experience.
If you care about the future of golf, technology that actually enhances human connection, or simply want to be inspired by someone who turned his life around through gratitude, this episode is for you.
Three Key Takeaways You'll Discover in This Episode
1. Technology Should Serve Connection, Not Replace It
AM GOLF isn't just another tournament software - it's a unified platform that combines scoring, communication, community building, and side game management in one intuitive app. By eliminating the need to toggle between multiple platforms, AM GOLF creates a seamless experience that allows players to connect before, during, and after events. The result? Deeper relationships, more engagement, and a golf experience that starts the moment you register.
2. Golf's Future is in the "Squishy" Stuff
While scoring and logistics are essential, Kevin argues that the real opportunity lies in enhancing the social and experiential aspects of golf. From pre-event smack talk in community feeds to post-round scorecard celebrations, AM GOLF is designed to capture and amplify the shared memories that make golf so special. The software even allows players to create private side games visible only to their group - turning every round into a customized experience.
3. Distribution Is Everything in Tech
Kevin's growth strategy for AM GOLF is refreshingly pragmatic. Rather than trying to win over every golf course operator at once, he's focusing on three channels: grassroots user adoption through events like the Vegas Baby Invitational, strategic B2B partnerships with golf cart manufacturers and POS companies, and pilot programs with course management groups. The goal? Get the software into people's hands, let them experience the value, and let word-of-mouth drive growth. "I'm not interested in being the best writing software writer," Kevin says. "I want to be the best selling software writer."
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💬 Inspiring Quotes from Kevin Carpenter
"Nobody except private equity gets into golf for the money. So what happens is you get to meet folks that have chosen passion first—chosen to pursue a career out of the heart versus the spreadsheet."
This encapsulates Kevin's entire philosophy. Golf is a relationships-first industry, and the people who thrive are those who lead with purpose rather than profit.
"I'd rather go to a big time point of sale company that has 500 or a thousand golf courses and offer the ability to roll our software in with theirs... But you really need the feedback and the voice of the industry in order to make educated decisions. Otherwise, you're just guessing."
A masterclass in humility and market intelligence. Kevin's approach of testing, listening, and iterating has been crucial to AM Golf's early success.
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