About the guest:
Jackie Berlowksi is the founder of GreatHerGood.com, a boutique public relations firm supporting entrepreneurs and changemakers. Prior to launching GreatHerGood, she founded JackieDeals, a website offering a gallery of undiscovered products created by female founders which has since become a part of the larger GreatHerGood community. Jackie’s motto “If you’re a woman in business, it’s essential to support OTHER women in business” has resonated with women everywhere and has helped her achieve her own success.
Through the GreatHerGood community, Jackie has partnered with amazing leaders and personalities where she specializes in sharing the story behind the brand and providing strategy-driven plans that amplify all aspects of their story.
As a native New Yorker, Jackie worked for several years in the television business including the Late Show with David Letterman and the Oxygen Network. She has transformed her booking and PR talents into GreatHerGood PR where her clients’ needs are the top priority. GHG earns stellar media placements, credibility and bottom-line results for their clients. She has worked with top producers, writers, musicians, actors and stylists from around the world and greatly values the relationships she has built over the last 15 years. Jackie also booked top-tier talent for national radio markets including Yoko Ono, Dick Van Dyke, Rosie O'Donnell, Larry Hagman, David Cassidy, Bobby Flay, Martha Stewart, Ray Davies, Gary Busey, Marilu Henner, Marlo Thomas, and Duchess Sarah Ferguson.
Jackie herself has been featured in Better Homes and Gardens, on MSNBC, Lifetime Television, Thrive Global, Buzzfeed, Star Magazine, Boca Life Magazine and Savor Life Magazine.
Jackie also has an extensive background in event planning and marketing.
Now, you can find Jackie in south Florida with her 9-year-old son Tyler and her husband, Steve.
In the episode:
In this episode, Jackie Berlowksi joins Nancy to talk about why public relations is an essential part of your business plan. Often PR and marketing budgets are the first to be cut, but Jackie explains how your business cannot grow without PR and why it is so important to make PR an integral part of your business plan. Jackie also points out that PR is not just for big businesses. Whether big or small, find out how to grow your business through PR in this episode.
3:23 - Jackie explains why businesses need PR, no matter the size.
7:26 – Jackie describes how to measure ROI for PR.
12:15 – Jackie talks about the differences between a good publicist and an exceptional publicist.
20:33 – Jackie shares a story that left a lasting impression on her PR career.
32:20 - Jackie explains why persistence and relationships are so important.
36:53 – Jackie talks about why PR should be built into a business model right from the beginning.
39:28 – Jackie shares some resources that have helped her.
“Some of us tend to think that PR is really only for large, multinational brands that have these huge marketing budgets. The reality is any business owner at any level, I think, can benefit from PR greatly. It's extremely powerful. It's a tool that I feel like a lot of businesses should be utilizing and it's often underestimated.” - Jackie Berlowski, publicist and founder of GreatHerGood PR
Marie Forleo: https://www.marieforleo.com/
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