From driving the Oscar Mayer Wienermobile to bringing the Bee Wild Mobile to Wyman’s, Colleen Craig talks about her career in experiential marketing in this episode. Learn about the integrated marketing strategy Wyman’s took as they launched the Bee Wild Mobile. Find out fun facts about wild blueberries and learn the difference between cultivated blueberries. Packed with interesting stories from the road and a career in communications, this episode will leave you longing for a frozen fruit treat.
3:12 – Colleen describes her unique career, starting as a “Hotdogger” for the Oscar Mayer Wienermobile.
5:38 – Colleen explains how she became a member of the Wyman’s team through her network.
8:50 – Colleen defines what a wild blueberry is in comparison to cultivated blueberries.
11:17 – Colleen announces the Bee Wild Mobile, which will be traveling around Maine during the summer of 2021.
17:21 – Colleen describes how public relations fits into Wyman’s marketing strategy.
19:49 – Colleen explains her vision for using hyperlocal media to spread the word about Wyman’s.
23:30 – Colleen talks about the importance of growing the number of Wyman’s brand ambassadors, known as pollinators.
25:50 – Colleen shares some resources that have benefited her career.
“I am biased toward different channels that provide a better opportunity for consumers to engage. Experiential marketing is of them. PR, I think, is another one. You are getting earned media. You are asking people to engage and read something – a story versus just seeing an ad.” - Colleen Craig, brand manager at Wyman's
Just Fruit Cups: https://wymans.com/wymans-family-products/
Maine Women’s Magazine June 2021 issue: https://www.mainewomenmagazine.com/colleen-craig/
Bee Wild Mobile Events: https://wymans.com/events/
Oscar Mayer Wienermobile: https://www.oscarmayer.com/wienermobile
Planters Nutmobile: https://www.planters.com/mr-peanut/nutmobile
L.L. Bean Bootmobile: https://events.llbean.net/index.html
Mike Bowditch Mysteries by Paul Doiron: https://www.amazon.com/Mike-Bowditch-Series/dp/B074C6NVGD
Pour Your Heart Into It by Howard Schultz: https://www.amazon.com/Pour-Your-Heart-Into-Starbucks/dp/0786883561
Downeast by Gigi Georges: https://www.amazon.com/Downeast-Maine-Girls-Unseen-America/dp/0062984454
Maine Seacoast Mission EdGE Program: https://www.seacoastmission.org/what-we-do/edge/
Grippy Tannins: http://www.grippytannins.com/
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About the guest:
Colleen Craig is a native New Englander who studied communication at DePaul University in Chicago. She took her degree on the road as a goodwill ambassador ("Hotdogger") for the Oscar Mayer Wienermobile - spreading miles of smiles on the hot dog highways of America.
She has held various roles in marketing and communications for 15 years from big corporations to family-owned, healthcare to consumer products, and is most proud of holding three post-grad degrees: Hot Dog High, Hamburger U and the Lobster & Salmon Academy.
Colleen is the brand manager at Wyman's in Maine. Wyman's is the #1 brand of frozen fruit nationally and one of the world's largest purveyors of wild blueberries. She is passionate about fruit in all forms - from frozen to wine - and is firmly planted in Maine between the mountains and the ocean. She currently resides in Portland, Maine with her Puerto Rican rescue puppy, Scarlet.
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