During the Tokyo Olympics, the importance of personal branding was on full display. Think about it: The mainstream media now tells us constant stories about the upbringing, mission and values of athletes they feature on the news.
While we watched Katie Ledecky win gold in the inaugural 1500-meter freestyle, we can’t help but hear relatable anecdotes about her early life in the Washington, D.C., area or her years of training at Stanford University. When we heard about U.S. swimmer Chase Kalisz, who competed with Michael Phelps, we learned just how much Phelps inspired him as a youngster. We found out about Phelps’s childhood friends and past girlfriends. When you boil down the Olympics, it comes down to the stories that differentiate one athlete from another. They’re like campfire tales about parenting and perseverance, hard work and overcoming adversity.
The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in August 2021.
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