The Salescadence Podcast

The Salescadence Podcast

The Salescadence Podcast is where the Sales Professional and the Entrepreneur meet. If, like me, you believe that everyone's in sales, we're all selling something, then these episodes will inspire and motivate you to help more people buy what you sell - enjoy! https://www.salescadence.co.uk/

Episodes

April 22, 2024 50 mins
In this episode, Ollie Matthews, Founder of functional medicine & heath coaching company Ojay Health, shares his knowledge and advice around what it takes to have great sleep.

In a world where everything is instant and abundant, the temptation to ‘be everywhere’ and ‘do everything’ is always a constant.

But without underpinning the critical foundations to a fulfilled life, namely rest and recovery, we not only put our physical pe...
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In this episode, Colin Campbell, host of the podcast CamBro Conversations, shares his journey and knowledge around what it takes to build a top 1% global podcast.

In a world where very few podcasts make it into double figure episodes, Colin has not only published over 240 episodes, but he can proudly count Chris Williamson of Modern Wisdom fame, Daniel Priestly and Rory Sutherland as just some of the entrepreneurial VIP guests he’s ...
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In this episode, Jamie Woodbridge, Co-Founder of The Inbox Club, shares his advice and knowledge on how to really stand out and get engagement in the challenging online world of email copywriting. 

In a world where we have all become experts on spotting a sales email simply by what’s written in the title, Jamie shares 3 pieces of copywriting wisdom that not only help your emails get opened, but will allow you to start a conversation...
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In this episode, Dave Plunkett, Founder of Collaboration Junkie, shares his advice and knowledge on the often-misunderstood topic of referrals and partnerships. He delivers a masterclass into how anyone in business can create a process that will ultimately lead to more sales conversations.

Expect to learn:
  • The myths about asking for referrals
  • When is the right time to ask for one
  • How to identify partnership candidates
  • The D.A.N.C....
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In this episode, Charlie Gretton, Senior Sales Exec at The DPO Centre, imparts his advice and knowledge on sales specific issues related to Data Protection and uncovers some of the key things that B2B salespeople should know if they want to mitigate the risks associated with GDPR.

Expect to learn:
What is GDPR?
Why you might need a DPO
What is consent and why do you need it
The risks of ‘paid for’ database lists
Future changes to UK GD...
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In this episode, Adam Driver, Founder of Authentic Communications, shares advice from the world of LinkedIn and SEO and offers practical tips to help anyone who’s looking to understand more about the strategic side of effective online communication.

Expect to hear about:
  • Vanity metrics and the importance of posting to an outcome
  • Marketing ROI, AVE and PR value
  • LinkedIn SSI Score, SEO metrics and website analytics


Reac...
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In this episode, podcast host, Matt Sykes, shares 5 pieces of advice that will help anyone who struggles to build rapport on a first-time sales call. Referred to as ‘The Corridor of Uncertainty,’ the opening 3 minutes of every new human interaction can often make or break what happens next – and in sales, that can be the difference between and yes and a no.

A perfect episode for anyone in a sales role, this content comes directly ...
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In this episode, Scott Russell, Founder of Paddy & Scott’s Coffee, shares his sales advice and business experience gleaned from an entrepreneurial journey which began on the market stalls in the East End of London and has taken him through multiple successful business build and exits.

During this podcast, Scott shares his passion for sales and why he is proud to call himself a sales professional. He shares the Paddy & Sco...
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In this episode, Jamie Minors, Co-Founder of Minors & Brady Estate Agents, talks about how he teamed up with his nearest competitor, rather than competing, to build a successful, thriving and rapidly growing estate agency.

During this podcast, Jamie shares his passion and advice around recruiting, nurturing, and developing his employees and why he believes ‘humans are our greatest asset’.
Look out for Jamie's words of wisdom rel...
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In this episode, Floyd Sayers, Founder and Creative Director at Flowmotion Studio, shares his knowledge and advice around avoiding a sedentary workplace culture and why revitalising the way you work, will improve productivity and more importantly, your health.

The average adult will sit for more than 18 years of their life and it’s this habit of ‘not moving’ which is literally training our bodies to become better at not moving! The ...
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In this episode, podcast host, Matt Sykes, shares 12 sales tips that anyone thinking of starting a business, either as a sole-trader or micro start-up, can benefit from.

During this podcast, Matt offers practical tips such as:
  • If you’re not convinced, you can’t convince



  • Why you need to know who your Ideal Customer is

  • Why you need to build an audience

  • Why waste money finding leads if you can’t close the...
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In this episode, Digital Marketing Strategist, Lynsey Sweales, shares her experiences and advice collected over a distinguished career in the Marketing industry. Lynsey is a founding partner at Cognitive Union, a Google trainer and facilitator, an author and has successfully founded, built and sold a digital marketing agency.

We talk about the partnership between sales and marketing, what sales can do to help the marketing team to ...
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In this episode, Co-Founder and Creative Director, Stokely Howard, offers four pieces of business advice that have served him well during the start-up and build phase of Trendy Grandad, his Creative Marketing company.

A self-confessed creativity addict, Stokely is on the entrepreneurial journey and his story of an early career working the Manchester nightclub scene and behind the scenes in national TV, before forcing himself into se...
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In this episode, podcast host, Matt Sykes, looks at the upfront contract and explains why this well-known sales technique can be one of the most effective tools to not only get a first-time sales conversation off to a great start, but increase the likelihood of turning the discussion into a meaningful sales opportunity.

During this podcast, Matt discusses:

• What is an upfront contract and why would you want to use one

• How buyer...
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In this episode, Founder and Managing Director of outsourced HR company MAD-HR, Carole Burman, shares her business knowledge and advice gleaned from senior corporate HR roles and more recently, her experience of starting and scaling an outsourced service business that she founded in 2014.

Carole share lessons learned from her own sales journey, and how her decision to head into self-employment and her attitude to selling was shaped ...
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In this episode, specialist 121 Business & Life Coach, Oliver Hill, eloquently tackles some of the thorny issues that surround the world of business coaching, like:

1: What is (and isn’t) a coach and how will you know when you’re in front of a good one?

2: Do personality profiling tools really do what you want them to do?

3: Why does goal setting fail for many and what can we do to solve this?

This is one of those episodes you wil...
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In this episode, Aimme Konieczny, Commercial Director and co-owner of energy procurement consultancy, Indigo Swan, shares her wisdom from over 15 years of experience and how she transitioned from the technical and regulatory side of the Industry and into the world of sales.

During this podcast, Aimee discusses:

• Why people do buy from people and why rapport cannot be forced

• Just how much technical knowledge do salespeople need t...
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August 28, 2023 31 mins
In this episode, podcast host, Matt Sykes, explores the world of role play and explains why this often under-used sales training practice is one of the most effective tools a sales leader can leverage to improve sales team confidence, enhance buyer experience and increase conversion rate.

During this podcast, Matt discusses:

• The four levels of competence

• The science behind how we create repeatable actions

• Three ways to make rol...
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In this episode, Award Winning author, Reiki Master and Wellness Coach, Ian Tucker, shines a light on the topic of mental health and shares practical exercises that will help anyone take more control in a world full of distraction.

During this podcast, Ian explains:

• What is Mindfulness and what impact does it have on our energy levels

• The advantages of living a balanced life and how to go about achieving it

• How to adopt an ‘att...
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On this episode, Founder and CEO at The Floorbox, John Davy shares his insights and experience around pivoting and explains how he turned problem into opportunity when COVID wiped out his business.

The word ‘pivot’ has been frequently used during 2020, but why do people do it; when is the right time to pivot and what do you do when you decide to do it? All of these questions get asked and answered on this episode as John shares a...
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