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March 17, 2021 21 min

We are excited to have Lindsay Allen back on the show. She not only fills us in on COVID’s effects on Sports Marketing this past year, but she’ll give us a behind-the-scenes look at the  Kia Classic Tournament happening in San Diego, California.

Lindsay helps manage many LPGA tournaments each year, including the Founders Cup – Phoenix; CME Group Tour Championship – Naples, FL; UL International Crown, and the Solheim Cup, which is in the USA this year.

A Her duties Include developing advertising & marketing campaigns, creating unique sales opportunities, managing sponsor fulfillment programs, and a plethora of event activities before and during tournament week.

An alumnus of the University of Oregon, with a Business and Sports Marketing degree, she has over 10 years of tournament management experience and will share her thoughts on leadership and marketing in today’s new normal.

Lindsay AllenLPGA Tournament Director

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