Building Frameworks That Grow Your Speaking Brand with Melanie Deziel

“Once you have your go-to framework, your go-to model, and then as you innovate, few come up with new ideas, and instead of just doing away with the old one, it becomes a tool in your pocket. And you can keep building that toolbox as you go.”

This week, host Grant Baldwin reconnects with his good friend, renowned speaker, author, and content strategist Melanie Deziel. If you've ever struggled to organize your ideas, wanted to stand out in the crowded speaking market, or wondered how successful speakers build frameworks that turn concepts into intellectual property, you're in the right place.

Grant and Melanie explore the crucial role frameworks play in building a memorable and scalable speaking business. Melanie breaks down why frameworks matter, what separates a strong framework from a pile of raw ideas, and how you can start developing your own signature process or model. Using relatable analogies, the discussion centers around how having a clear structure not only makes your message more memorable but also acts as a powerful tool for marketing, referral, and content creation.

Listeners will gain practical strategies with Melanie’s “IRON” method—Information, Relationship, Operation, and Name—for building frameworks step-by-step. She discusses the risks of trying to cram too much into one model, why a unique name or catchy acronym isn’t the first thing you should focus on, and how to make sure your framework truly represents your expertise.

Whether you’re a new speaker refining your message or a seasoned professional reimagining your brand, you’ll find plenty of guidance on how to take your ideas from abstract to impactful!

You’ll learn:

• How frameworks offer structure, scalability, and memorability
• Building intellectual property (IP)
• Overcoming the fear of narrowing your expertise
• The IRON Method: Information, Relationship, Operation, Name
• When to innovate an existing framework vs. introducing a new one
• Leveraging AI for brainstorming, organization, and naming
• And much, much more!

“The real challenge is having so many ideas, but they are not in a usable structure to be able to share those ideas effectively.”

Episode Resources

• Melanie’s Website
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• Subscribe on Spotify

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