The Startup Story

The Startup Story

As we hear The Startup Story of some of the most successful companies in the world our focus is singular… To give you the belief and courage to Start Your Story. Every successful startup began with a single decision. It’s not about the dream, it’s not about the vision, it’s about having the courage to take that very first step -- to start. How did UBER grow to $50 billion? How did Spanx become massively successful without one dime of venture capital? The stories are out there. But The Startup Story goes even deeper. What exactly did they do to go from idea to launch? What was that first step and how did they decide to take it? Each week, hear from the courageous founders behind some of the most successful brands in the world as they share their Startup Story. We’ll unpack the early beginnings, and uncover those first steps that ultimately led them to where they are today. Whether you’re an entrepreneur who’s in the thick of it and not making much progress, or feeling stuck in the fear of failure, not sure if you have what it takes, this podcast was created for you.

Episodes

May 4, 2021 68 min
About this episode This week's episode my guest this week is Renata Bluitt, creator of the “She Did That” platform that produces the “She Did That’ podcast, as well as she, did that documentary, of which Renata was the executive producer. “She Did That” focuses on telling the stories of brands and businesses that are founded by black female founders. The “She Did That” documentary can currently be found on Netflix, but it's...
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About this episode This week's episode my guest this week is Renata Black, co-founder and thong slinger of EBY. I reached out to her as her entire founder story and the origin of EBY is based on micro-financing women businesses across the globe. So while the underwear might be super-hot and sexy, it was the fact that she was redirecting the power of seduction to empower female entrepreneurship. And that is what makes this stor...
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April 20, 2021 87 min
About this episode This week's episode my guest this week is Michael Sharon, Co-founder of Taika. Taika is a stealth health brand that is looking to take CPG products that are consumed by millions of people every day and redesign them to be delicious and truly healthy for you. The brand has tremendous opportunities within many product categories but they're starting with coffee. They take 5 adaptogenic herbs that they brin...
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April 13, 2021 37 min
About this episode This episode we are going to discuss the topic of product-market-fit. Using different examples and strategies to understand what would work for your startup. This is the 120th episode of The Startup Story and in almost every episode our featured founder has had one startup failure in their past and each failure can be attributed to numerous factors. Factors like team makeup, marketing challenges, financial li...
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About this episode This week’s episode my guest this week is Bill Glazer Co-founder of Outstanding Foods. Bill is a serial entrepreneur with numerous successful exits. And in this episode, we get to hear about some critical decisions he made in bringing outstanding foods to market. Tactics that if you're bringing a product to market in this category you might want to listen very intently on. The Startup Story continues to del...
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March 30, 2021 37 min
About this episode My guest this week is Ryan Lewendon, partner at the Law Firm Giannuzzi Lewendon. We will be talking about all things CPG…and Ryan’s experience in this space is immense! He has worked on deals with Vitamin Water, Pirate’s Booty, Pretzel Crisps, Siggy’s Yogurt, Vita Coco, Essential Water, and even Schmidt’s Naturals which you might remember from our interview with Jaime Schmidt shortly after she sold her brand to U...
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About this episode My guest this week is Elizabeth Grojean, founder of Baloo Living. Baloo living is an ecommerce brand that launched with a singular product…a weighted blanket. Within a few months of her launch the Baloo blanket was on every single Holiday Shopping Guide as “the blanket of the holidays”. Her story is remarkable for a few reasons and I’m super pumped to bring it to you. First, her business launch didn’t start from ...
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About this episode My guest this week is Keith Eshelman, co-founder and CEO of the Parks Project. The Parks Project is a social commerce company in that they have created some of the most comfortable clothing you will ever wear AND they have donated over 50% of their profits to over 50 partners such as Yosemite Conservancy, Sierra Club, the National Park Foundation, and many more. After a weekend volunteering in the Santa Monica Mo...
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March 9, 2021 88 min
About this episode My guest this week is Kara Goldin, founder and CEO of Hint Water. For those that may not be aware of Hint Water, Hint is an unsweetened flavored beverage. In fact, when Kara launched Hint she actually launched a brand new category. Prior to Hint there was no unsweetened flavored water beverage out there. Everything had chemicals and sweeteners. What is really interesting about Kara’s story is that her background ...
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About this episode My guest this week is Matt Mullenweg, co-founder of WordPress and CEO of Automattic. In this episode, you are going to hear from the creator of the platform that powers over one-third of the entire internet. Yes, you read that correctly! Wordpress powers one out of every three websites that is accessible online. There are many unique elements to Matt's story and we cover many of them within this episode. Two...
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February 23, 2021 30 min
About this episode Today, I am the guest on the podcast. I’ve had a few people reach out and ask how things are going with the startup of Grindology. One friend, in particular, challenged me when I shared with him some of the obstacles I was going through. He mentioned that I constantly talk about how messy entrepreneurship is here on the show, yet I don’t often talk about my own entrepreneurial journey. That truth hit me. I never ...
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About this episode So can change in a year. That’s certainly been true for this podcast. Some opportunities were missed in the tumultuous year of 2020, but amazing things happened around here, too. For one, we’ve built up an extremely rich episode vault. I want to take some time to share some of those episodes again. This week we’re bringing back the episode with Christina Stembel, founder of Farmgirl Flowers. You may recognize Ch...
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February 9, 2021 63 min
About this episode This week’s guest is Tom Fairey, the founder of Stakester. Stakester is an entertainment platform that gives gamers a platform to add monetary pride to the online gaming community. Through proprietary technology, Stakestir acts as the third partner in gaming challenges to ensure payouts are handled correctly. The technology that Tom and the rest of the team over at Stakester uses is truly remarkable. However, the...
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February 2, 2021 71 min
About this episode My guest this week is Eric Girouard, the founder of BRUNT Workwear. BRUNT Workwear is slowly becoming the workwear brand for those who build the things we see and rely on every day. It is a D2C brand that seeks to serve one of the most underserved demographics out there: tradesmen. If you think about it, how many entrepreneurs begin their business with the target audience of a welder, crane operator, construction...
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About this episode Whenever I’m asked which episode of The Startup Story has been my favorite, I truly can’t give an answer. I enjoy every single episode because of how much value every entrepreneur brings to the table and how much I learn from them. However, if I were to be asked which episode stands out the most in my mind, it would have to be one of my earliest episodes: my interview with Brandon “Monk” Muñoz from Monkwood Studi...
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About this episode There are challenges faced by black founders that those who are not persons of color will never understand. However, the events of 2020, though tragic, helped propel these black founders to heights they had never imagined were possible for them. Quinton and Terran Lewis are two black founders who have experienced this. They began their startup, Herb’N Eden, in 2015. Herb’N Eden is an all natural plant-based bath ...
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January 12, 2021 65 min
About this episode My guest this week is Matt Barnett, the founder of Bonjoro. Bonjoro is a customer or lead engagement platform like none other. Matt and his team integrate private video messages with your current marketing and funnel strategies. Imagine this: within minutes of receiving a lead capture form, that lead receives a personalized video from you. Imagine your e-commerce brand utilizing Bonjoro to say hello to an abandon...
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January 5, 2021 60 min
About this episode My guest this week is David Roger, the co-founder and CEO of Felix Gray. Felix Gray is a pioneer in the eyewear industry. They have reinvited computer glasses to be both beautiful and effective. Felix Gray glasses are designed to combat digital eye strain which reduces eye fatigue, headaches, and blurred vision. If you work on a computer all day, Felix Gray is made for you. They will allow you to work more produ...
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December 29, 2020 21 min
About this episode As we put 2020 into our rearview mirror and head into 2021 with renewed passion and ambition, I thought it’d be fun to look back on 2020 and reflect on all the good that has happened this year. And there has been some good produced from this year. Regardless of what 2020 looked like for you, there are some things you can look back on with appreciation. I started The Startup Story in 2019 because I wanted to give ...
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About this episode My guest this week is Marco Zappacosta. He is the co-founder and CEO of Thumbtack. Thumbtack is a local service marketplace that helps people like you and me find and hire skilled professionals. With Thumbtack, you can literally find a skilled professional for anything; I could even outsource the “honey-do” list from my wife. What is so especially amazing about Marco and is his story is that he is a self-taught e...
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