The Startup Story

The Startup Story

As we hear The Startup Story of some of the most successful companies in the world our focus is singular… To give you the belief and courage to Start Your Story. Every successful startup began with a single decision. It’s not about the dream, it’s not about the vision, it’s about having the courage to take that very first step -- to start. How did UBER grow to $50 billion? How did Spanx become massively successful without one dime of venture capital? The stories are out there. But The Startup Story goes even deeper. What exactly did they do to go from idea to launch? What was that first step and how did they decide to take it? Each week, hear from the courageous founders behind some of the most successful brands in the world as they share their Startup Story. We’ll unpack the early beginnings, and uncover those first steps that ultimately led them to where they are today. Whether you’re an entrepreneur who’s in the thick of it and not making much progress, or feeling stuck in the fear of failure, not sure if you have what it takes, this podcast was created for you.

Episodes

July 20, 2021 71 min
About this episode My guest this week is FX Rouxel, founder and inventor of Gardyn. Gardyn is re-envisioning how consumers like you and I look at our relationship of food and its production. The Gardyn unit is amazing, it has a super small footprint and can fit anywhere in your home, apartment, and even your office. Now while the design of the unit is remarkable the technology is groundbreaking. The Gardyn technology is a cross ...
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About this episode My guest this week is Helena Murphy, founder of Raising Partners. Raising Partners is an investing firm seeking to make it easier for startups to raise early-stage capital. They do this through expert guidance and direct connections with her wide network of investors. Helena, and the Raising Partners team, boast a 98% success rate on fully managed campaigns. They have helped brands like Thread, Equipsme, Penfold...
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About this episode My guest this week is Geige Vandentop, co-founder and CEO of StreamYard. For those that are not aware of StreamYard, they are a livestream platform that allows broadcasters and creators to automatically distribute your video feed to numerous popular platforms like Facebook, YouTube, Twitch, and even LinkedIn. As you can imagine their business blew up in a huge way in 2020 as events all over the world were bein...
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About this episode My guest this week is Elizabeth Stein, founder of Purely Elizabeth. Purely Elizabeth is one of the top natural food brands in the United States. In fact, they are the Premier granola brand in the Natural Foods Category and Top 10 Granola in all categories. Purely Elizabeth is a really big deal and aside from the brand's significance, Elizabeth's entrepreneurial journey is significant because it's ...
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June 22, 2021 83 min
About this episode My guest this week is Clay Alexander, the inventor and founder of Ember. Ember is a temperature control brand that seeks to disrupt how the world eats, drinks and lives. Their very first product was a Travel Mug and was launched in 100 Starbucks locations. Since their launch they have expanded to other product lines. Clay has an incredible founder story that I hope more people discover because I think it bring...
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About this episode Jason Y Lee is the founder of Jubilee Media, which launched in 2010 with a goal of creating a movement of empathy and connection. While most media brands play for entertainment and devisiveness, Jubilee is desiring to swim against the current for human good. In this episode, Jason shares openly and honestly about the personal journey he went through to understand what it was that he knew he was supposed to be do...
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About this episode My guess this week is Borya Shakhnovich, co-founder and CEO of airSlate. AirSlate is a no-code business automation platform. The term ‘no-code’ is incredibly popular right now, and to be honest, I think it is completely misunderstood. I mean there is an actual startup out there that has ads speaking about being able to build another Airbnb platform using no-code. It only takes some preliminary research to know ...
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About this episode My guest this week is Ariela Safira, founder and CEO of Real. Real is a mental health care company, building a new therapy model. Real offers a digital membership for $28 a month, which gives members access to a suite of mental health products and services. In addition to the monthly mental checking, it's a pretty remarkable story so make sure to visit join – real.com. Ariela shares that she started Real be...
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About this episode If you've been around The Startup Story for any length of time, then you probably know that many times I ask my founder guests something along the lines of "If we were doing a where are they now episode in 3 to 5-years, where would your brand be?" Well this episode is kind of like our first "where are they now episodes". It has only been a year, but I think we can all agree the last year felt...
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May 18, 2021 83 min
About this episode My guest this week is Matt Meeker, Co-founder of Bark, and while the Bark’s name itself might not cause your ears to perk up in excitement for what's to come in this episode. Bark’s various product lines are household names. Their flagship product being BarkBox, with over 1.7 million active BarkBox subscribers, BarkBox is the Premier subscription dog toy and treat service. In addition to BarkBox, Bark has va...
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About this episode This week's episode my guest this week is David Barnett the inventor and founder of PopSockets, now I know you know what a PopSocket is because they just sold their 200 millionth grip. The brand PopSockets are so much more than just the accordion PopGrips they launched with. PopSockets now have an entire catalogue of products that are all designed to increase the functionality of our devices. In fact, this ...
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About this episode This week's episode my guest this week is Renae Bluitt, creator of the “She Did That” platform that produces the “She Did That" podcast, as well as she, did that documentary, of which Renae was the executive producer. “She Did That” focuses on telling the stories of brands and businesses that are founded by black female founders. The “She Did That” documentary can currently be found on Netflix, but it'...
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April 27, 2021 70 min
About this episode This week's episode my guest this week is Renata Black, co-founder and thong slinger of EBY. I reached out to her as her entire founder story and the origin of EBY is based on micro-financing women businesses across the globe. So while the underwear might be super-hot and sexy, it was the fact that she was redirecting the power of seduction to empower female entrepreneurship. And that is what makes this stor...
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April 20, 2021 87 min
About this episode This week's episode my guest this week is Michael Sharon, Co-founder of Taika. Taika is a stealth health brand that is looking to take CPG products that are consumed by millions of people every day and redesign them to be delicious and truly healthy for you. The brand has tremendous opportunities within many product categories but they're starting with coffee. They take 5 adaptogenic herbs that they brin...
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April 13, 2021 37 min
About this episode This episode we are going to discuss the topic of product-market-fit. Using different examples and strategies to understand what would work for your startup. This is the 120th episode of The Startup Story and in almost every episode our featured founder has had one startup failure in their past and each failure can be attributed to numerous factors. Factors like team makeup, marketing challenges, financial li...
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About this episode This week’s episode my guest this week is Bill Glazer Co-founder of Outstanding Foods. Bill is a serial entrepreneur with numerous successful exits. And in this episode, we get to hear about some critical decisions he made in bringing outstanding foods to market. Tactics that if you're bringing a product to market in this category you might want to listen very intently on. The Startup Story continues to del...
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March 30, 2021 37 min
About this episode My guest this week is Ryan Lewendon, partner at the Law Firm Giannuzzi Lewendon. We will be talking about all things CPG…and Ryan’s experience in this space is immense! He has worked on deals with Vitamin Water, Pirate’s Booty, Pretzel Crisps, Siggy’s Yogurt, Vita Coco, Essential Water, and even Schmidt’s Naturals which you might remember from our interview with Jaime Schmidt shortly after she sold her brand to U...
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About this episode My guest this week is Elizabeth Grojean, founder of Baloo Living. Baloo living is an ecommerce brand that launched with a singular product…a weighted blanket. Within a few months of her launch the Baloo blanket was on every single Holiday Shopping Guide as “the blanket of the holidays”. Her story is remarkable for a few reasons and I’m super pumped to bring it to you. First, her business launch didn’t start from ...
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About this episode My guest this week is Keith Eshelman, co-founder and CEO of the Parks Project. The Parks Project is a social commerce company in that they have created some of the most comfortable clothing you will ever wear AND they have donated over 50% of their profits to over 50 partners such as Yosemite Conservancy, Sierra Club, the National Park Foundation, and many more. After a weekend volunteering in the Santa Monica Mo...
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March 9, 2021 88 min
About this episode My guest this week is Kara Goldin, founder and CEO of Hint Water. For those that may not be aware of Hint Water, Hint is an unsweetened flavored beverage. In fact, when Kara launched Hint she actually launched a brand new category. Prior to Hint there was no unsweetened flavored water beverage out there. Everything had chemicals and sweeteners. What is really interesting about Kara’s story is that her background ...
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