The Strategy Inside Everything

The Strategy Inside Everything

We bring guests to dissect events in culture, art, politics, business, sports and beyond to discuss the strategy driving it.

Episodes

April 23, 2019 34 min
Brad Kim has been studying memes for a decade. He's seen a lot of change in formats and in the way ideas spread. In this fun chat, we explore the way the internet has evolved for better and not so better. As editor-in-chief of Know Your Meme, Brad is someone who understands the internet better than most. And loves it. Warts and all. You can buy Adam Pierno’s new book, Specific at Amazon now. It’s about how ideas spread and the c...
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Taylor Lorenz, a staff writer at the Atlantic who covers internet culture, joins Adam to discuss the speed of the internet, memes and more. Adam Pierno: All right. All right. Welcome back to another episode of The Strategy Inside Everything. We have a special treat. We have brought in a new voice from outside the world of strategy, amen. Today joining us from the wonderful world of internet culture is Taylor Lorenz. She's a staf...
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Jack Appleby, Director of Creative Strategy at Midnight Oil, chats with Adam about the importance of transparency. Adam Pierno: Sounds good. Here we go. Welcome back to another episode of the Strategy Inside Everything. Once again, this one is brought to you by Twitter, not as a sponsor but as a connector and conductor [laughs] of these topics in conversations. I published a tweet as I've been trying to get ready for 2019 season...
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February 6, 2019 49 min
Ben Rock, co-writer and director of Video Palace, sits down with Adam to discuss the myth of The Blair Witch Project and more. Transcript: Adam Pierno: All right. Welcome back to another episode of The Strategy Inside Everything. If you're noticing different audio, we're recording from a new location, but same great conversations we hope to have. In fact, this one should be a really, really good one. I was listening to the show ...
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Brittany Hill leads Catalist, a company designed to make sense of the purpose movement. She talks with Adam about the strategy she and her team employ with brands to apply purpose where it makes sense, and when to opt out. Transcript: Adam Pierno: All right. Welcome back to another episode of The Strategy Inside Everything. This show is going to be different. I think I say that every time, Jesus, but it is going to be different...
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January 2, 2019 41 min
Gareth Kay of Chapter joins Adam today to talk about the way planning has changed from its introduction. His perspective on planning from both sides of the Atlantic (and some on the Pacific as well) frames up this discussion very well. He takes Adam to school. Enjoy. Transcript:Adam Pierno: All right, welcome back to another episode of The Strategy Inside Everything. I want to get right into it because I'm excited to have this ...
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December 11, 2018 44 min
We were blown away by this talk with the fantastic Rachel Mercer of RGA. Like many of us in strategy, Rachel came from a different discipline; in her case, design. She discusses what she learned in design that she brought forward in her strategy work and some of the bigger lessons she’s learned and taught. Transcript: [music]Intro: This is the strategy inside everything.Adam Pierno: All right. We're back with another episode of,...
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November 27, 2018 46 min
Adam Singer of FutureBuzz and former Googler joins us to talk about the changes in culture and commerce that are making life harder. We traverse digital life, real estate, employment and education. This chat covers a lot of ground, so get your popcorn ready. Also, apologies to the transcription team who had to deal with two Adams. Transcript: [00:00:22] Adam Pierno: Up and running. Cool. All right. Welcome back to another episo...
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Eric Thomas, Senior Partner at Detroit’s Saga MKTG, posted a thought to LinkedIn that we were killing our creative people. Though he and Adam had never met, Eric agreed to come on the podcast and discuss this issue. His perspective on the ever-tightening timelines and expectations placed on creative people and knowledge workers is stunning. Enjoy this conversation. Transcript: [00:00:27] Adam Pierno: All right. Welcome back to ...
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October 30, 2018 38 min
Jay Baer has been figuring out how to get people talking about brands for a long time. His book Talk Triggers dives deep into the psychology of what makes brands and products worth talking about and what makes people actually talk - and not just take note. This is a fun chat with an interesting guest. Also, Jay admits that host Adam Pierno is his-and we quote- “inspiration.” Transcript for you to talk about:[00:00:22] Adam Piern...
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October 16, 2018 42 min
Former Creative Director has made a lot of changes as the industry has changed around him. He’s now the Chief Marketing Officer at RPA in LA - working with a new perspective. Tim and Adam sat down for a chat about how the ad world has changed since they both got started and what lessons Tim has learned about strategy. Enjoy! Here’s your stinking transcript: [00:00:28] Adam Pierno: Hi. Welcome back to another episode of The Strat...
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October 2, 2018 46 min
Frank Speiser Co-Founder of SocialFlow joins the podcast today to talk media. Working with brands and with publishers he’s seen the cross incentives different groups have for creating and publicizing content online. He’s got a plan to fix it.This is a real treat to get insider knowledge in plain English. Enjoy. Transcript:[00:00:26] Adam Pierno: All right, welcome back to another episode of The Strategy Inside Everything. We ar...
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September 18, 2018 31 min
Melanie Deziel, Founder of StoryFuel talks about her training in journalism and how she uses the tenets she learned in J school to solve problems for brands. She’s seen the change in media first hand, and come from the ever-shrinking newsrooms with some insights. [00:00:21] Adam Pierno: All right, very good. All right. Welcome back to another episode of The Strategy Inside Everything. I'm really glad to be back with you guys. I...
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Professor David Carroll of Parsons - yes, that Professor David Carroll comes on to discuss how he got embroiled in an international lawsuit with Cambridge Analytica that has far reaching implications for Facebook, marketers and our privacy. He sees all the facets to the issue as a former entrepreneur and professor of media design.    [00:00:25] Adam Pierno: All right, welcome back to another episode of The Strategy Ins...
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Darien LaBeach of Huge and Strtgst talks about the challenges of community. What do people want from one? What brings them together? What keeps them from sticking? He's done the research and now putting his efforts into building a strategy community - you're all welcome. This was our first conversation, and we'll be checking back in with Darien as Strtgst grows.   [00:00:28] Adam Pierno: All right. Welcome back to another e...
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We were lucky enough to catch Richard Shotton just before his fantastic book The Choice Factory won BBH's World Cup of Advertising Books (well deserved, though I was pulling for Decoded). He's got so much information that our talk moves all over the board as it relates to decision making - but we sink our teeth into the pratfall effect and how we see it playing out in every day life; well beyond advertising. Adam Pierno: All rig...
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Mike Monello visits with Adam Pierno to talk about storytelling. Stop, don't leave. Not storytelling in the cliché marketing way. Mike and his team at Campfire have an approach that is more about getting a person who hears the story to want to learn more or retell it. He's been doing this for HBO and other crazy properties - going all the way back to the launch of the original Blair Witch Project which changed the way movies are pr...
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Kevin Holesh is the founder of Moment, and app he created to help us see our habits around iPhone use. Which is astonishing. We took some time to talk about how habits set in, how they can change and what he's learned from tracking his own iPhone use.At the time of this chat, I had just started using Moment. I have about six weeks use under my belt now and have quite a picture of what I'm doing when - just trying to understand why....
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I had the pleasure of sitting with Rob Schwartz, CEO or TBWA NY for a back-to-back pod session. We spoke on The Disruptor Series before switching sides of the microphone. He was interested in learning about what inspired me to write Under Think It, and made some time to tell me how his experience solving creative problems has equipped him to be a CEO in these wild times.  [00:00:28] Adam Pierno: All right, welcome back to a...
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I had a chance to visit Tom Morton at the New York office of RGA to dig into all he and his team have learned about biases through their work on the Ad Council's Love Has No Labels campaigns. I use the plural because the RGA team has continued to surprise people with new ways to get attention whether it be setting up life-sized x-ray machines to reveal true love, or hiring a pro-wrestler to remind us what makes America great. ...
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