EP695: Dan Kuschell - Direct Response Branding

“You gotta connect with somebody before you can convert somebody."

Building a thriving business isn’t about chasing the next shiny tactic—it’s about engineering a system that connects, converts, and compounds. That starts with a clear vision: what you want, what you don’t want, who you are, and what you stand for. Without clarity, you’re building by accident. With it, you’re building by design. Add in lead machines, education-based conversion events, and the right branding, and you’ve got a scalable, sustainable engine that works even when you’re not.

Dan Kuschell brings decades of entrepreneurial insight into play, mapping out the five pillars of business growth: vision and growth plan, connection campaigns, lead machines, conversion events, and going deep. He shares the “10 Cent Trust Trigger” and explains how to build visibility, trust, and leads on a shoestring budget—without burning out or burning cash. It’s strategy over hustle, architecture over guesswork. 

Dan is a business growth specialist, founder of Breakthrough3x, and the author of Direct Response Branding. He’s helped companies generate over $2 billion in client growth and specializes in building marketing systems that scale without sacrificing health, family, or sanity. 

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