The MOST SUCCESSFUL People REPEAT Themselves!

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Episode Transcript

SPEAKER_00 (00:05):
Most people are desperately searching for

something new (00:08):
a new strategy, a new idea, a new book, a new
coach, a new routine, a newanswer.
And I think that might be one ofthe biggest reasons they stay
stuck.
Because the most successfulpeople I know repeat themselves
constantly.

(00:28):
I had a one-on-one with JasonStrickland this week, Mr.
Bobby Frost Jr.
And I told him something that Ihaven't been able to stop
thinking about.
The most successful people mightjust be the people willing to
repeat themselves the longest.
They tell themselves the samethings over and over until they

(00:50):
believe them.
Then they tell the people aroundthem the same things over and
over until those people believethem.
Then they live those things longenough that eventually their
life starts producing theresult.
That's it.
And there is absolutely nothingrevolutionary about that.

(01:14):
And hilariously, that's exactlywhy it works.
Today is my 953rd straight daypublishing a YouTube video.
953 days.
Do you think I discovered 953new fundamentals?
Of course not.
Nobody successful wakes up everymorning and discovers a new

(01:38):
fundamental.

(02:04):
Again, again, and again.
Not because I forgot what I saidyesterday, because I still
believe it today.
And I think this is where a lotof people screw themselves.
You're probably bored with yourmessage long before the world
has heard it enough.
You said it 10 times.

(02:25):
You're sick of hearing yourselfsay it.
Your audience is just startingto recognize it.
You taught it to your team forsix months.
You're ready to move on, andthey're just starting to
understand it.
You've been talking about thesame idea for a year.
You feel repetitive.
The market is just beginning toassociate you with it.

(02:47):
Most people abandon a winningidea because they get bored with
it before the world has hadenough time to associate them
with it.
So they change.
New message, new strategy, newoffer, new philosophy, new
identity.
And then they wonder why nothingever compounds.

(03:08):
You keep resetting the clock.
Repetition is what allows thingsto compound.
Repetition creates consistency.
Consistency creates evidence.
Evidence creates belief, andbelief creates identity.
And identity makes the behavioreasier to repeat.
That's the loop.

(03:30):
At first, you're trying toconvince yourself.
Then you start collecting proof.
Then you stop needing toconvince yourself because you
know eventually it becomes whoyou are.
That's why I don't thinkexpertise is having an endless
supply of new ideas.
Maybe expertise is knowing whichideas are important enough to

(03:50):
never stop repeating.
Think about parenting.
I don't wake up every morningtrying to invent some
revolutionary new philosophy formy kids.
Tell the truth, work hard,respect people, clean up your
mess, keep your word, do theright thing when nobody's
watching.
How many times am I going to saythose things to my kids?

(04:14):
As many times as it takes.
And then probably anotherthousand.
Because the goal isn't for themto remember remember that dad
gave them some amazing speech ona random Tuesday.
The goal is that one day I'm notstanding there and they still
hear it.
They hear it in their own head.

(04:34):
They make the right decisionbecause the repetition became
part of them.
That's the point.
Leadership works the same way.
Your team doesn't need a newspeech every Monday.
They need clarity.
What matters here?
What do we believe?
What do we tolerate?
What don't we tolerate?
What does winning look like?

(04:55):
And then you repeat it untileveryone in the room can say it
without you.
That's culture.
Not the poster on the wall, notthe company value somebody wrote
during a retreat.
The things everybody has heardso many times that they know
exactly what happens next.
And the same thing is true inyour own life.

(05:15):
Most of us don't have aninformation problem.
We have a repetition problem.
You already know you shouldexercise.
You already know you shouldspend less than you make.
You already know you should makethe call.
You already know you shouldfollow up.
You already know you should havethe conversation you've been
avoiding.
You already know you should keepyour promises.

(05:38):
You already know what you'redoing that you need to stop
doing.
The information isn't missing.
The repetitions are.
But new information feelsproductive.
It gives us the dopamine ofprogress without requiring the
boredom of execution.
So we keep consuming, keepsearching, keep changing.

(05:58):
Meanwhile, the person who pickedthe right fundamentals five
years ago and just kept doingthem is kicking your ass.
Not because they found somesecret, because they stopped
looking for one.
There are probably things youalready know right now that
would completely change yourlife if you would stop trying to

(06:20):
replace them and just do themfor the next five years.
That's the uncomfortable part.
The answer might not besomething new.
It might be something you'vealready heard a hundred times,
something you already agreewith, something you already know
works.
You just haven't repeated itlong enough yet.
And when you do repeat somethinglong enough, something

(06:43):
interesting happens.
At first, you say it, and thenyou believe it, then you live
it, and then other people startexpecting it from you.
Eventually, you don't even haveto say it anymore.
Your reputation says it for you.
People know what you're going todo, your team knows, your family
knows, your customers know, andmost importantly, you know.

(07:08):
You stop negotiating withyourself.
You stop waking up every morningasking what you should do.
You already know.
It's probably the same shit youdid yesterday.
And the day before that, and theday before that, we massively
overvalue novelty.
We think the person sayingsomething new must be smarter

(07:30):
than the person saying the samething.
I don't believe that anymore.
Sometimes the smartest person inthe room is the person who
figured out what works and hadthe discipline to stop fucking
with it.
So maybe you don't need anotherbreakthrough.
Maybe you don't need anotherstrategy.

(07:53):
Maybe you don't need anotheranswer.
Maybe you need to decide whatyou actually believe.
Say it, live it, teach it,repeat it, long enough that you
believe it.
Long enough that the peoplearound you believe it.
Long enough that your actionsprove it.

(08:19):
Long enough that eventually theresult becomes predictable.
And then tomorrow, do it again.
Because the most successfulpeople in the world are the ones
who are willing to repeat theright things longer than
everybody else.