Time for Marketing

Time for Marketing

The Time4Marketing podcast finds the best talks on all marketing conferences that you did not attend and talks to the speakers. They tell us, what they told at the conference, we ask them questions to go further, you get all the answers.

Episodes

June 13, 2021 20 min

Lucy is a content marketer and SEO and works at the great UK agency https://www.evolvedsearch.co.uk/. Lucy talked at Brighton SEO, the Best SEO and marketing conference around. (seriously guys, I can't make his more obvious, you need to invite me as a speaker to Brighton :D)

 

Content hubs are something that a lot of companies try to do, but also something that is somehow easy to fail at. Lucy has experience in building them ...

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This time with Lars, the CEO of the advertising agency Maatwerk Online about how you should be using Chat or Messenger Bots to get more traffic and more sales on your website, or even more leads if this is what you aim for. You can find Lars on Twitter.

Don't forget to subscribe and rate this podcast on your favorite podcast app.

Here is the transcript of the podcast:

My name is Peter, and this is podcast episode number 38. ...

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Another presentation from the Brighton SEO conference on a topic that is really new, but important for every website owner. Website accessibility is a hot topic because lawmakers all around the world are writing laws that require you to make your website accessible to people with different disabilities. Luckily, a lot of the things that you have to do will have a positive impact on your SEO.

Lea is an SEO expert and understands th...

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This episode talks about how you analyze your website logs, which tools to use, and what to look at. Max is an expert in them and tells you how he uses logs to better understand how to get your webpage crawled and indexed.

Max is the Marketing Lead at https://www.comparis.ch/? a website that helps people in Switzerland manage their money better and brings excellent practical examples from his work to the podcast.

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Deasy Natalia Mulaniari spoke at the SEO CON 2021 on the topic on how to prove ROI for an SEO campaign from an SEO agency point of view.

Natalia (her LinkedIn) is the General Manager at BLUWave.ID, an SEO agency in Jakarta and has extensive experience in SEO.

Here is her presentation:

Deasy Natalia Mulaniari - SEOCON 2021 Proving ROI at SEO from Peter Mesarec
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We are back and with a bang. Conferences are back, even if they are online only. I've chosen Michal to talk to because the topic is extremely important in SEO and SEO is extremely important for your business.

Michal will speak at the SEOCON 2021 that will take place in March 2021. Listen to the 4 key points that he prepared and check out his presentation at the conference!

Michał is the co-founder of https://surferseo.com/, y...

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Hey, this time we don't have a conference marketing speaker, because all the conferences are canceled because of the New Corona Virus. I'm taking a break from the podcast, probably till the fall when the conferences pick up again. You can listen to all the previous 32 episodes that are in the archive for free. 

Here are my favorites:

#29 Rebecca Hugo - 6 Findings from Testing the World’s Leading Checkout Flows #10 - JP Sh...

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Superweek is a Hungarian conference hosted on the top of a hill, you can't run away, you can't hide. But Jente sais, he liked that, because everyone has to talk to everyone. To each his own :D Jente is on Linkedin here and if you would like to talk shop, chat him up on the business website.

Here are the links to the things we talked about on the podcast:

  • Generic Digital Data Layer framework opensource code: https://bitbuc...
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    Mark (here on LinkedIn) talked at the DMSS 2019 and he is a professional outreacher. His presentation was called Building a lean, mean, lead generating machine with outbound prospecting. And he knows how to help others do it. He is the CRO at TaskDrive.

    We have his whole presentation here:

    Building a lean, mean, lead generating machine with outbound prospecting from Mark Colgan   Here is the transcript of the talk we had:

    M...

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    Alexandra Tachalova (Linkedin or Twitter) is the organizer of the Digital Olympus conference and she does one thing in life. Generates backlinks. So if you want more backlinks, you should listen to what she has to say. This is her presentation from the DMSS 2019 in Bali, check out her presentation below.

    Smart link building how to stop following best practices and start getting links from Alexandra Tachalova   Podcast transcr...

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    I've met Rebecca (Linkedin) at the smind conference in Ljubljana Slovenia and I really enjoyed her presentation. She and the company she works for, look at e-commerce websites and learn from what works and what does not work (if nothing else, go and check out the FREE blog). The presentation has a couple of great ideas on how to minimize checkout abandonment.

    Here is the link for the mobile cheat sheet.

    The transcript of the ...

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    Shayne Brian (linkedin) is the Director of Voice at Elevate Radio & Podcasts, a company that helps other companies start, run and scale podcasts. And they are good at it :D Shayne was invited to the DMSS 2019 where he talked about how to use podcasts to elevate your message.

    If you are interested in to podcasting, here is the FREE offer that he talked about on the podcast, you can join the Podcast Essentials Program for FREE (...

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    Emre is Global Senior Lifecycle Manager at Skyscanner. We talked about how to get your website visitors to come back, as this is one of the most important tasks that Skyscanner has to do. 

    If you would like to chat up Emre, you can find him here https://www.linkedin.com/in/emreguney/ https://twitter.com/emrreguney

    Here is the presentation he presented at the Digital Zone 2019 conference in Istanbul, Turkey.

     

    Emre Güney - W...
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    You can find Greg on Twitter or on Linkedin, here is his agency. Greg is the dude that knows about local SEO and if you have questions about it, you should talk to him. 

    One of the best sources for local SEO knowledge, as mentioned by Greg is 2018 Local Search Ranking Factors.

    The Dude's Guide to The Secret of Local Search Success in 2019 and Beyond from Greg Gifford Here is the transcript of the podcast: Greg: Google us...
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    Matthew publishes blog content and case studies on his personal website and on his company website. The case study that we talked about is published here with much more information and all the tiny details.

    You can also find Matthew on Linkedin or Twitter.

    You can also watch the whole presentation on YouTube

    Here is the transcript of the podcast:

    Matthew: One of the biggest wins we had was with the homepage where we deploy I ...

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    Joelle is the Director of Marketing & Growth at Bookmark (her on Linkedin) and she spoke at the MozCon 2019 with a presentation on Image & Visual Browse optimization opportunities. The official title of her presentation was Get The Look: Improve the Shopper Experience with Visual Search Optimization. In a time where everyone talks about voice optimization, she thinks about the new channels that visual browse and purchase wi...

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    Another speaker from the Mozon conference, Paul Shapiro is the person behind one of the most important SO subreddits, /r/bigSEO, he has a very unique blog on Search Wilderness and runs a Technical SEO conference.

    Here are his slides from the presentation, and you should go and check out his blog post, where you can find all the code that he talks about in the presentation.

    Redefining Technical SEO, #MozCon 2019 by Paul Shapir...
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    Luke Carthy was one of the speakers at the MozCon 2019 and he uses his SEO tools in a weird way. This is why I wanted to talk to him, and he gave some great ideas on how to use your ScreamingFrog or your SiteBulb.

    You can find Luke on Linkedin, he is the Digital Lead at Mayflex and you can find him on twitter.

    Here are the slides from his presentation:

    Luke Carthy MozCon 2019 - Killler cro tips with a seo web crawler from P...
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    SEO is tricky, if you mess it up once, you can have long term problems with your website and your rankings. This is why I invited Steven from ContentKing, an app that allows you to track the changes on your website. We had a wonderful talk with Steven about all the important things in SEO that people forget about, and should not. His presentation from the Digital Olympus conference is also attached so you can swipe through while yo...

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    Josh is a business influencer and of course, a contributor to the best and most important magazines around the world, as you can hear in the podcast, he also wrote for a trail running magazine. In the podcast, he gives out 5 steps that you have to follow to become a contributor in magazines in your field.

    Check out Josh on his website at https://www.joshsteimle.com/ or find him on LinkedIn.

    Here you can follow the presentation 

    ...

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