Superweek is a Hungarian conference hosted on the top of a hill, you can't run away, you can't hide. But Jente sais, he liked that, because everyone has to talk to everyone. To each his own :D Jente is on Linkedin here and if you would like to talk shop, chat him up on the business website.
Here are the links to the things we talked about on the podcast:
- Generic Digital Data Layer framework opensource code: https://bitbucket.org/xploregroup/xploregroup-webanalytics-demo/src/master/
- Measure Slack for the digital analytics community: https://www.measure.chat/
And here is the full presentation from his talk on Superweek so that you can follow along with the podcast.
A vision for sustainable analytics implementations - Superweek 2020 from Jente De Ridder Here is the transcript of the talk we had:
Jente: The framework has been implemented. What we've done is we've decided to make the framework open-source. It's available for everyone who wants to use it, it can be shared in the notes afterwards.
Peter: This is time for marketing. The marketing podcast that will tell you everything you've missed when you didn't attend the marketing conference. Hello. Welcome to the time for marketing podcast, the podcast that brings you the best marketing conference speakers directly to your podcast listening app. My name is Peter and this episode number 32. Well, we will be going to a conference in Hungary. Before we do that, as you know, podcasts are usually things that people should listen to. You, yes you, can help me to get more people to listen to this podcast. If you like the speakers that I had in the past, and I know you will love today's speaker, just tell anyone. Just people that you've heard that are using podcast. Tell them time4marketing.com is a great website where you can get an interesting podcast. Now, we go directly to Belgium. With me today is Jente De Ridder. Jente, hello and welcome to the podcast.
Jente: Hi, Peter. Thanks for having me here.
Peter: How are you doing? How is Belgium? I've always imagined Belgium as one of the European cold countries, is this so?
Jente: Well, we have global warming also here so it's getting better. [chuckles] It's true, we have a lot of rain but we do have our nice days as well.
Peter: And loads of chocolates, everything is better in Belgium. Do you also have a lot of fries or is that only a Dutch thing? The fires [inaudible 00:02:06]?
Jente: It's definitely a Belgium thing. We have the best fries in the world, the best chocolates, and also over 100 very good beers so for all those things, you should come to Belgium.
Peter: All right. You should be paid by your tourist community to help promote Belgium. Jente, you are the managing partner and a digital analyst at a company called Stitched. Tell us a bit about the company, and more interesting tell us a bit more about what you do. What is your everyday work like?
Jente: I'll start with Stitched. Stitched is a digital analytics boutique consultancy firm active in Belgium and in the Netherlands. What we do is we help enterprise clients to get more value out of their data. We are mostly focused on their digital data so our mission is actually to help those companies make use of the data they're gathering in tools like web analytics. Because what we often see is that those companies that have BI team or data scientists in-house that those teams are used to working with CRM data, point of sale data, but they don't really understand how the digital data is gathered.
Because digital data it's imperfect data, of course, and this can be quite hard for them to get their minds around. What we do with Stitched is, from our experience in the digital data, we team up with those internal BI teams or the data scientists and we integrate the digital data in the entire data sets, the entire data warehouse of the company. We mainly focus on challenges like how do you cope with identification in a digital environment and those kinds of things.
Peter: How did you get into analytics?
Jente: I started analytics over eight years ago now by working in a online marketing agency. I learnt everything involved in online marketing there, the advertising part, social, content creation, search optimization, and also analytics. It was really that data part that motiv
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
Death, Sex & Money
Anna Sale explores the big questions and hard choices that are often left out of polite conversation.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.