REady2Scale - Real Estate Investing

REady2Scale - Real Estate Investing

Ellie Perlman, a real estate investor, syndicator, & operator, brings you REady2Scale! Now into the ALL NEW 4th Season, this show highlights the assets, processes, and strategies used by some of the most successful investors across the globe. Listen along to steadily increase your real estate investing knowledge, be inspired to drive towards higher goals, and be equipped for scaling your portfolio and business. With REady2Scale, you’ll find like-minds sharing wisdom and passion to help you grow your wealth and live an extraordinary life!

Episodes

October 20, 2021 15 min
As the "Seller's Market" of 2021 continues, it begs the question of how we got here in the first place, and where will the market go from here? Deals are in huge demand, often intense bidding wars, and the average rent in the country continues to grow month over month. Listen in to learn why the supply has become so tight and where the market is heading in the next 18 to 24 months, in my opinion. Key Takeaway: When the...
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"It was my first job out of business school as a managing director and we went on a business trip together. He said to me, 'There's two types of mistakes when it comes to real estate investing. There's "type one" mistakes and there are "type two" mistakes. You can only make so many type two mistakes in your career before your career is over.' A type one mistake is a deal that you should have done...
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October 6, 2021 15 min
The Third Quarter of 2021 has come to a close, and the multifamily industry is still HOT. With close to 3% cap rates and competitive debt, multifamily remains stable with positive cash flow and strong occupancy. In addition, it's no secret historical record highs have also been surpassed in regards to increased rent rates. Listen in to learn more about how the multifamily industry performed this quarter, and why it remains comp...
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"When I talk to people and I counsel them, they want to know about real estate investing. I say, 'The first thing you need to do is take a CCIM Course.' I'm their biggest cheerleader just because of the knowledge. It puts things into perspective for you." Real estate investing can be a catalyst for changing your life. Those who enter the realm choose to for various reasons. But, for my guest this week, the choi...
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Today I am going to take you behind the scenes of my company, Blue Lake Capital. Becoming an entrepreneur is thrilling and challenging. Yet, taking risks can be intimidating. But without risk, there is little room to grow. A critical component of my success was committing to a "growth mindset". This means looking at challenges as a chance to grow, and failures as an opportunity to learn. Listen in to learn how this has help...
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"I've been successful because I've been able to identify individuals that know what they're doing, and I do business with them. I've realized as a general contractor that the turnover is very important. Quickly moving from one project to another is how I make my wealth." "Renovating" can be a scary word. Although known as a more high-risk investment strategy, renovating properties can actually be hi...
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If you're involved in real estate investing, you have probably heard the phrase, "Cash Flow is King" or "Location, location, location." In 2021, however, there's more to add to the equation. Even though the eviction moratorium has ended on a federal level, many local and state levels still have the moratorium implemented as we continue to navigate through this "pandemic cycle". In my opinion, while a...
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"When I started I had 3,000 bucks. I didn't have hardly anything. While that wasn't easy, I basically had to be very meticulous about everything. I couldn't afford to make a whole lot of mistakes. But it is very possible to start with a small amount. Just understand you don't have much margin for error." Investing doesn't have to be complicated; it's not rocket science. Diversification of assets is ...
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If you are an investor or are looking to invest in the near future, understanding distinctions between similar or common phrases are critical. A difference in the preposition used can greatly impact the returns you see from an asset during a particular investment period. For example, return "on" capital and return "of" capital are commonly misused interchangeably when they actually produce very different outcomes fo...
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"From a fundamental perspective, the first thing is that farmland grows food. Even if there is an economic downtrend, people don't just stop eating. So, you basically, truly, have 100% occupancy on farmland. And the interesting thing here is that there are 2.7 trillion dollars of farmland in the U.S." When it comes to real estate investing, there are many different vehicles that come to mind. One such asset that is see...
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It's no secret that the single-family market is booming right now. Home values are appreciating in almost every market in the United States at a rate that we haven't seen before, with the average home being up $33,000 in value. As the single-family market continues to strongly perform, how does it impact the multifamily investing arena? Watch along to learn why the single-family market is having such success, and how it is ...
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"To me, if you're a risk adverse person, I tend to go with the mindset that every piece of real estate that I buy needs to be cash flowing when I buy it with the financing that's in place. If you're a flipper or somebody buying with an equity upside play, I can appreciate and respect all that. But going into this uncharted, unprecedented environment, I'm personally not willing to take the risk of an upside renta...
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In the early days of the pandemic when there was so much still unknown, interest rates were lowered by the government to combat a potential market collapse. Now in July of 2021, as construction is returning and the real estate market remains strong, interest rates remain low. However, with the market performing so strongly, it begs the question if we are currently in or heading towards a real estate bubble. While I am not a financi...
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“The sort of returns we’ve been seeing in stocks over the years, they’re just not sustainable. I think it’s really important that when you run a retirement calculator and look at, 'How much money is this money that I’m investing, and that I’m saving, going to produce for me?'. You should not be putting the sort of returns that we’ve been seeing lately into that calculator. Be conservative. Like 7% or 8%, and some people eve...
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When the pandemic hit, there was a lot of uncertainty and speculation on what was to come for the real estate market. Many investors in multifamily properties feared decimated investments possibly caused by high vacancy rates or bad debt. However, that prediction never came to fruition, thankfully. Like challenges often do, it created opportunity. Today I am sharing about my experiences as a multifamily owner and operator, and how...
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"One of the biggest mistakes that people make is investing in their own personal name, not having the right structure in place, and starting this investment process and exposing themselves to huge potential liability." Investments in the US have been long sought after by foreign investors, and now with the impact of the pandemic, even more so. Lauren Cohen, a lawyer, real estate agent, and immigration and strategy speciali...
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"A word of caution: When it comes to a fund, only invest with a sponsor you trust. It is really important, and I cannot stress this enough. " Investing does not look the same for everyone. Each individual has their preferred assets, risk tolerance, goals, and strategies that makes their investment process unique to them. For some, the control of deciding where to invest might make an individual investment more appealing. O...
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“I realized in my late 20’s that I’d only gone into the human performance and preventative medicine career as a way to transition out of hockey...So, I just said to myself, 'What’s something I really want to do with my life? What am I really passionate about...that won’t allow me to hit a ceiling?' and it all came down to real estate, essentially. And I went all in.” There’s no “correct” way to dive into the real estate in...
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"If we can learn anything from the past, it's that back in 2007, 2008, they were a lot of people that got loans on homes and that at some point, they were not able to pay for them. I do believe that's what's going to happen..." While the single-family real estate market continues to perform at a strong level, with good financing opportunities and low interest rates, the cyclical nature of the market alludes to ...
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"What I would not do is buy an investment house based on whether or not you would want to live there. That is a totally different decision making process and one that is full of all kinds of peril. When you buy a house that you want to live in, that’s an emotional, personal decision. That’s not a business decision." Since we often take counsel from our physicians, today we bring a twist to the show with some advice straight...
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