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November 23, 2022 39 min
Krystle (Moore) Simpson and Kenny Simpson are a power couple with 30+ years of combined real estate experience. They’ve founded, owned, operated, and sold multiple companies (including a property management business with 1000+ doors and one financing company). They grew their personal portfolio from $35k to multiple millions and have rehabbed hundreds of units in the process. Amidst it all, they are personal development junkies who love to stay fit and spend time with their two daughters, Harlo and Harper. On this episode of Ready2Scale, they share some of their valuable experience and advice with us. It's an episode you won't want to miss. Key Takeaways: Sellers are starting to get more realistic in the market and prices are starting to come down. Buyer sentiment has shifted and deals are getting done now. Now is the time to write an “insulting” offer. The numbers don’t lie. Know your numbers, know your budget. If it fits in your model, buy the deal! This is the time to really get focused. This market will be a big land grab for a lot of people. Stay on top of your game and keep moving the needle. When business comes back the people that stayed on top of the game will benefit the most. Invest With Blue Lake Capital If you are interested in learning more about passively investing in multifamily properties, click here to schedule a call with the Blue Lake Capital Team or contact us at About Ellie Perlman Ellie is the founder of Blue Lake Capital, a commercial real estate investment firm specializing in multifamily investing throughout the United States. At Blue Lake Capital, Ellie partners with both institutional and individual investors to grow their wealth by achieving double-digit returns by investing alongside her in exclusive multifamily deals they usually don't have access to. A defining factor of Blue Lake Capital’s strategy is founded in utilizing machine learning/artificial intelligence throughout the course of all acquisitions and asset management. This advanced technology enables the company to produce accurate and data-driven forecasting for all assets on a market, property, and even tenant basis. In doing so, Blue Lake is able to lead commercial investments with the full capabilities of today’s technology. Ellie is the host of REady2Scale, a podcast that highlights the assets, processes, and strategies for the multiple approaches to successful real estate investing. She started her career as a commercial real estate lawyer, leading real estate transactions for one of Israel’s leading development companies. Later, as a property manager for Israel’s largest energy company, she oversaw properties worth over $100MM. Additionally, Ellie is an experienced entrepreneur who helped build and scale companies by improving their business operations. Ellie holds a Masters in Law from Bar-Ilan University in Israel and an MBA from MIT Sloan School of Management. You can read more about Blue Lake Capital and Ellie Perlman at Learn more about your ad choices. Visit
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